Bionic Media Planning Software

Media Plans in a easy and transparent way

Comentários: Bionic is great and helps our global team to manage the different media plans, providing us an easy way to understand how we're investing in paid media, which publishers, channels, campaigns, countries, etc. It's a great platform to standardize the media planning process, providing more transparency to our stakeholders.

Vantagens:

Bionic is a great tool for media planning. The way the platform works (like an advanced Excel), makes everything easier, automated, organized, with historical changes and also available to the entire team and any other stakeholder. More transparency on our media investment.

Desvantagens:

The platform is great for planning, but I still miss more automated integrations with platforms, such as LinkedIn and Twitter. Also, when working wirt a huge level of plans and placements, the reporting templates are not that easy to be used. I'd be happy to see some more filtering capabilities when comes to analyze the allocation of my plan. Today I need to export to Excel to be able to add extra filters.

Bionic Review 2024

Vantagens:

- Easy to use - Does not require a large learning curve - Time efficient - Customer Service is incredible - Affordable

Desvantagens:

- Needs a better way to implement Nielsen/Comscore research into planning - Platform is finicky when you input data too fast - Long turnaround times for customizations/additions to the platform

Just what my business needed!

Comentários: Very very good. Customer service is great! They will work with you to customize the software so it works with your business. No other media buying software that I can find is attainable for a small agency except Bionic.

Vantagens:

The ability to keep track of my media budget so I do not overspend. Additionally, the ability to build a media buy in the system, and export insertion orders.

Desvantagens:

The software sometimes takes a bit to catch up. If I am scrolling through a media buy with a large number of lines it take a bit for the software to keep up with my scrolling or sorting.

Streamline your Media Planning Processes!

Vantagens:

Bionic was built from the ground up working with active digital media buyers. Long gone our the days of excel spreadsheets, manual IO's and creating decks from scratch. Bionic has made keeping track of our clients media plans so much easier and saves our teams time.

Desvantagens:

It was a smooth transition to Bionic for us - no complaints. I wish more vendors would use the RFP tool - Bionic has made it easy, but it's just not the way the industry seems to want to work.

Full Circle Media Management For Any Agency

Vantagens:

As a small agency looking to grow the affordability of Bionic in comparison to their features made my decision to switch an easy one. Their RFP, reporting, tracking, budgeting and planning features allow us to serve our clients at a scale previously unattainable. Additionally, their welcoming approach to feedback is commendable, always looking to add and improve features. I've worked with the Bionic team for several years now and I greatly appreciate their service.

Desvantagens:

I would like the insertion order process to be more efficient. I know that is on their product development road map, so I look forward to further increasing our agency's efficiencies.