Quem usa o Hotjar?

Startups, pequenas e médias empresas: profissionais de marketing digital, especialistas em CRO, designers da Internet, desenvolvedores da Internet, especialistas em UX

Conheça o Hotjar

Ferramentas de feedback e análise criadas para melhorar a experiência do visitante do site. Fornece mapas de calor, pesquisas de opinião, pesquisas e muito mais.

Detalhes do Hotjar

Hotjar

https://www.hotjar.com

Fundada em 2014

Preço do Hotjar

O Hotjar possui uma versão gratuita e oferece versão de teste grátis.

Versão gratuita

Sim

Teste Grátis

Sim

Implantação

Nuvem, SaaS, web

Formação

Ao vivo online

Webinars

Documentos

Assistência

Online

Recursos do Hotjar

Ferramentas UX
Animação
Mapas térmicos
Para dispositivos móveis
Para sites
Pesquisa de usuário
Prototipagem
Registro de atividade da tela
Testes de usabilidade
Testes não moderados
Trajetórias dos usuários
Análise de dados do site
Análise de dados preditiva
Atribuição de canais
Controle do ROI
Indicadores das redes sociais
Indicadores de desempenho
Mapeamento da trajetória do cliente
Monitoramento de campanha
Painel
Testes A/B
Apto para áudio, imagens e vídeo
Biblioteca de perguntas
Coleta de respostas offline
Ferramentas de análises de dados
Lógica de ramificação
Marketing por e-mail
Pesquisa por celular
Pesquisa sobre experiência no site
Ramificação de perguntas
URLs de pesquisas personalizadas
Agendamento de manutenção
Alertas/notificações
Geração de relatórios de tempo de funcionamento
Indicadores de desempenho
Monitoramento de FTP
Monitoramento de servidor por e-mail
Monitoramento de transações
Monitoramento em tempo real
Registros de eventos
Testes de disponibilidade
Gestão de campanhas
Gestão de várias plantas
Monitoramento de tempo na página
Rastreamento da interação entre usuários
Rastreamento de conversão
Rastreamento de fontes de referência
Rastreamento de palavras chave
Rastreamento de pesquisa no site
Rastreamento de páginas consultadas
Seguimento de objetivos
Anotações
Análise de dados da mídia
Análise de dados de texto
Análise de pesquisa de usuário
Análise de sentimentos
Análise estatística
Análise qualitativa comparada
Análise quantitativo de conteúdo
Colaboração
Pesquisa de metodologia mista
Visualização de dados
Vários idiomas
Análise de dados
Análise de dados preditiva
Análise de sentimentos
Análise de texto
Coleta de dados de multicanal
Gerenciamento de comentários negativos
Gestão de pesquisas/enquetes
Gestão do conhecimento
Painel
Segmentação de clientes
Para vendas
Análise de dados de elementos
Análise de dados do site
Gráficos radiais
Mapas dinâmicos
Mapas incorporáveis
Mapeamento comportamental
Mapeamento territorial
Painel
Para ciência
Alertas de áreas problemáticas
Análise de concorrentes
Ferramentas de pesquisa de palavras chave
Gerenciamento de links
Gestão de conteúdo
Indicadores de desempenho
Análise de dados
Coleta de comentários
Comentários de 360 graus
Gestão de questionários
Monitoramento de reclamações
Relatório de chamadas
Análise de dados preditiva
Análises de dados comportamentais
Colaboração
Gestão de atividades
Importação/exportação de dados
Modelagem de atribuições
Modelos
Perfis de clientes
Questionários e feedback

Avaliações do Hotjar

Exibindo 5 de 325 avaliações

Geral
4,7/5
Praticidade
4,6/5
Atendimento ao cliente
4,5/5
Recursos
4,5/5
Relação qualidade/preço
4,5/5
Akande D.
Marketing Communications Specialist
Bens de consumo, 1.001-5.000 funcionários
Usou o software por: Mais de dois anos
  • Classificação geral
    5/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    4/5
  • Atendimento ao cliente
    5/5
  • Relação qualidade/preço
    5/5
  • Probabilidade de recomendação
    9/10
  • Fonte da avaliação 
  • Avaliado em 22/08/2019

"HotJar is an awesome tool for studying websites and optimizing!"

Comentários: Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Vantagens: At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Desvantagens: There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Resposta dos fornecedores

por Hotjar em 27/08/2019

Hey Akande,

Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :)

It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at [email protected] if you've got questions.

Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :)

All best,
Alex

  • Fonte da avaliação 
  • Avaliado em 22/08/2019
Trevor A.
Product Owner, CRO Services
Publicidade e marketing, 51-200 funcionários
Usou o software por: Mais de dois anos
  • Classificação geral
    5/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    5/5
  • Atendimento ao cliente
    Não avaliado
  • Relação qualidade/preço
    5/5
  • Probabilidade de recomendação
    9/10
  • Fonte da avaliação 
  • Avaliado em 16/12/2019

"Must have for qualitative research"

Comentários: Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth.

Vantagens: Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration

Desvantagens: On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer of the other features available (surveys and polls). If there were plans I could recommend that only contained the right services for my clients (ex: heatmaps only for small clients, fullstack for larger ones), I would 100% do it.
Crazy egg also has a sweet Chrome plugin which is not close to being replicated by Hotjar.

Resposta dos fornecedores

por Hotjar em 17/12/2019

Hey Trevor, thanks for the review!

Super to hear you're getting a lot of value from Hotjar.
You can get unlimited heatmaps on our plus and business plans.
You can find more information here
https://www.hotjar.com/pricing

Thanks again,
Denis from the Hotjar team

  • Fonte da avaliação 
  • Avaliado em 16/12/2019
Avaliador Verificado
Owner
Publicidade e marketing, 2-10 funcionários
Usou o software por: Mais de um ano
  • Classificação geral
    4/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    4/5
  • Atendimento ao cliente
    4/5
  • Relação qualidade/preço
    4/5
  • Probabilidade de recomendação
    8/10
  • Fonte da avaliação 
  • Avaliado em 23/04/2020

"Great Heat-mapping Software"

Comentários: Hotjar has shown us critical user flow errors in the websites we manage, and has provided the information necessary to make calculated adjustments to our UI, resulting in a decrease in bounce rate and an increase in conversions and revenue. We definitely have ROI with our Hotjar spend.

Vantagens: Hotjar is very easy to setup. Simply signup, install the JS snippet, configure your recordings and you're off & running. The heatmaping tool is good, and the ability to record user sessions is nice when auditing user flow and customer activity on a website. We have derived some very insightful optimizations from Hotjar, which have ultimately impacted our bottom line & generated more revenue for our company.

Desvantagens: The heatmapping visual report uses a generic resolution to capture the website image. The heatmap overlays are good, but we often need to re-capture a website snapshot, or reach out to support to get the map to match the click heatmaps. It is a minor annoyance, but overall the tool is very good at heatmapping and providing user flow and web traffic insights.

Resposta dos fornecedores

por Hotjar em 27/04/2020

Hi,

Thank for taking the time to review Hotjar.

It's good to hear that you found Hotjar helpful in optimizing your websites.

If you want to reach out to me at [email protected], I'd like to send you a small thank you for your review.

Cheers,
Sharon from Hotjar

  • Fonte da avaliação 
  • Avaliado em 23/04/2020
Ioana G.
User Researcher
Ócio, viagens e turismo, 201-500 funcionários
Usou o software por: Mais de dois anos
  • Classificação geral
    3/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    3/5
  • Atendimento ao cliente
    5/5
  • Relação qualidade/preço
    5/5
  • Probabilidade de recomendação
    8/10
  • Fonte da avaliação 
  • Avaliado em 14/08/2019

"Great little tool for starting your UX research"

Comentários: I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Vantagens: Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Desvantagens: Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Resposta dos fornecedores

por Hotjar em 27/08/2019

Hey Ioana!

Thanks so much for leaving this review and sharing your thoughts on Hotjar.

Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at [email protected] and we can take a look with you.

There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!

All best,
Alex

  • Fonte da avaliação 
  • Avaliado em 14/08/2019
Brent J.
Head Of Product Management
Publicidade e marketing, 51-200 funcionários
Usou o software por: Mais de um ano
  • Classificação geral
    5/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    4/5
  • Atendimento ao cliente
    5/5
  • Relação qualidade/preço
    4/5
  • Probabilidade de recomendação
    10/10
  • Fonte da avaliação 
  • Avaliado em 18/02/2020

"Awesome for user recordings and heat-maps "

Comentários: The tool is really helpful to better understand your user's experience.

Vantagens: The insights we got from Hotjar were instantly used by our team. We understood our user's journey and pain points better after reviewing the heatmaps and screen recordings.

Desvantagens: It's fairly expensive. We operate 16 different websites and we only have Hotjar setup on one of the brands because of the cost.

Resposta dos fornecedores

por Hotjar em 19/02/2020

Hey Brent

So happy to hear that you found instant value with Hotjar and that it helped you to understand the user's journey better. You are right - once you know the pain points, you can address them a lot easier!

With regards to pricing, perhaps it might be better for you to be on a plan that caters for more than 1 site? Do you want to email [email protected] or submit your query here> https://help.hotjar.com/hc/en-us/requests/new?ticket_form_id=360000665794&pricingagencies and we can see if we can help suggest a better option for you?

Hope this helps!
Thanks so much again for your kind review.

Bee @ Hotjar

  • Fonte da avaliação 
  • Avaliado em 18/02/2020