---
description: Tudo sobre Hotjar: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Hotjar - Preço, avaliações e classificação - Capterra Brasil 2026
---

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# Hotjar

Canonical: https://www.capterra.com.br/software/163516/hotjar

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> O Hotjar fornece informações sobre a experiência do produto. Entenda rapidamente como os usuários se comportam no seu site, do que precisam e como se sentem.
> 
> Conclusão: 545 usuários atribuíram a nota **4.6/5**. Melhor classificado para **Probabilidade de recomendação**.

-----

## Resumo

### Quem usa o Hotjar?

Startups, pequenas e médias empresas: profissionais de marketing digital, especialistas em CRO, designers da Internet, desenvolvedores da Internet, especialistas em UX

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.6/5** | 545 Avaliações |
| Praticidade | 4.6/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.5/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.4/5 | Com base em avaliações gerais |
| Recursos | 4.5/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: ContentSquare
- **Fundada**: 2012

## Contexto comercial

- **Preço inicial**: US$ 39,00
- **Modelo de preços**:  (Versão gratuita disponível) (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: alemão, espanhol, francês, inglês, português
- **Países disponíveis**: Afeganistão, Albânia, Alemanha, Andorra, Angola, Anguila, Antígua e Barbuda, Argentina, Argélia, Armênia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Bahamas, Bangladesh, Barbados, Barein, Belize, Benin e mais 208

## Recursos

- Acompanhamento de atividades
- Alertas/notificações
- Anotações
- Análise de dados do site
- Análise de dados visual
- Análise de sentimentos
- Análise de texto
- Análises de dados comportamentais
- Biblioteca de perguntas
- Coleta de dados de multicanal
- Comunicação multicanal
- Criação de protótipos
- Estrutura de pesquisas NPS
- Ferramentas de colaboração
- Formulários personalizáveis
- Gerenciamento de comentários
- Gerenciamento de comentários negativos
- Gestão da comunicação
- Gestão de experiência do cliente
- Gestão de pesquisas/enquetes
- Gravação/transcrição de vídeo
- Histórico do cliente
- Indicadores de desempenho
- Lógica de ramificação
- Mapas térmicos
- Mapeamento da trajetória do cliente
- Modelos personalizáveis
- Monitoramento de campanha
- Monitoramento do KPI
- Métricas quantitativas
- Painel
- Perguntas personalizáveis
- Personalização de URL
- Pesquisa e filtro
- Questionários e feedback
- Ramificação de perguntas
- Rastreamento de conversão
- Rastreamento de engajamento
- Real-Time Data
- Real-Time Monitoring
- Relatórios Interativos
- Relatórios de tráfego da Internet
- Relatórios e estatística
- Segmentação de clientes
- Seguimento/Análise de uso
- Testes de usabilidade
- Third-Party Integrations
- Trajetórias dos usuários
- Visualização de dados
- Vários idiomas

... e mais 14 recursos

## Integrações (71 no total)

- AB Tasty
- Aha\!
- Airtable
- Amplitude
- Appcues
- Asana
- Basecamp
- BigCommerce
- ClickFunnels
- ClickUp
- Contentsquare
- Drip
- Drupal
- Firebase
- Freshdesk

... e mais 56 integrações

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Bate-papo

## Category

- [Software de Mapa de Calor](https://www.capterra.com.br/directory/30977/heatmap/software)

## Categorias relacionadas

- [Software de Mapa de Calor](https://www.capterra.com.br/directory/30977/heatmap/software)
- [Software Web Analytics](https://www.capterra.com.br/directory/30073/web-analytics/software)
- [Ferramentas de Pesquisa](https://www.capterra.com.br/directory/30092/survey/software)
- [Software de Satisfação do Cliente](https://www.capterra.com.br/directory/30541/customer-satisfaction/software)
- [Software de Experiência do Cliente](https://www.capterra.com.br/directory/30671/customer-experience/software)

## Alternativas

1. [Lucky Orange](https://www.capterra.com.br/software/150695/lucky-orange) — 4.7/5 (266 reviews)
2. [Tableau](https://www.capterra.com.br/software/77260/tableau) — 4.6/5 (2358 reviews)
3. [Mouseflow](https://www.capterra.com.br/software/163517/mouseflow) — 4.7/5 (122 reviews)
4. [Fullstory](https://www.capterra.com.br/software/153721/fullstory) — 4.6/5 (67 reviews)
5. [Smartlook](https://www.capterra.com.br/software/164713/smartlook) — 4.7/5 (136 reviews)

## Avaliações

### "A user friendly analytics platform" — 4.0/5

> **Peter** | *26 de junho de 2026* | Serviços e tecnologia da informação | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: Hotjar has provided us with such incredible insights about how prospects and customers actually interact with our website, which enable us to tailor our approach to them. I like the Funnels feature more as it helps me to understand where potential clients step back during the conversion process.
> 
> **Desvantagens**: It does not operate as well when managing multiple websites as it does with a small number. Moreover, it is working perfectly.
> 
> My overall experience has been interestingly good. We have gained much better insights about customer behaviour, identifying web friction points, and enhancing lead generation and retention strategies.

-----

### "Powerful Behavior Analytics Tool for Websites" — 4.0/5

> **Radek** | *20 de maio de 2026* | Entretenimento | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Hotjar offers strong Data Analysis and Monitoring tools like heatmaps and recordings. Survey Creation is easy, and it gives great insight into Conversion Funnels and user behavior.
> 
> **Desvantagens**: Hotjar has a Learning Curve for beginners and can feel complex at first. Pricing is not ideal for small teams, affecting Value for Money at higher usage levels.
> 
> Overall, Hotjar provides excellent Security and powerful Monitoring features. It is great for Data Analysis and understanding Conversion Funnels, despite some initial Learning Curve.

-----

### "Useful Heatmapping Tool" — 3.0/5

> **Annie** | *4 de junho de 2025* | Medicina alternativa | Taxa de recomendação: 5.0/10
> 
> **Vantagens**: It gave fairly accurate heat mapping and information regarding user behavior on our website. It was also easy to use.
> 
> **Desvantagens**: Limits on how many pages it would scan, would love more comprehensive data and analytics, as well as reporting.
> 
> Overall, hotjar was a useful tool in gathering information and analysis of website performance, and perhaps there are more features I don't know about.

-----

### "Hotjar worked great for us until the pricing model changed" — 4.0/5

> **Sarah** | *15 de maio de 2026* | Gestão da educação | Taxa de recomendação: 7.0/10
> 
> **Vantagens**: We used hotjar for several years for our web performance tracking, on-page quick NPS surveys, and to measure user engagement on pages. It's a lighweight web experience tools that complies easy to understand scroll maps and click maps. The feedback tab function was handy and helpful for users to provide immediate feedback and actually helped us discover bugs and issues in our ecommerce site.
> 
> **Desvantagens**: The cost is way too high to scale up for an enterprise company. We were grandfathered in to a lower price point that eventually expired, so we moved away to a more scalable solution (VWO insights). Otherwise we probably would have stuck with Hotjar as it fulfilled all of our needs.
> 
> Hotjar was easy to set up on our domains and to get running right away. Key features were heatmaps and clickmaps. We also utilized the recording feature which helped us uncover at least one bug in the checkout process. They assign a user frustration score to the recordings, allowing you to sort the most negative experience first and see the user's recording to investigate issues. We were disappointed when their pricing model changed to require more investment to cover the same number of domains.

-----

### "Our go-to tool for heatmaps, and User behaviour recording, but it is very expensive to get all the features" — 4.0/5

> **Niccolo** | *2 de maio de 2025* | Automotivo | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: Hotjar is a great tool for insights on user behaviour. It makes you understand where's the biggest blockers in your UX, where the customers are going, what they're reading, where they're clicking etc. You can easily understand if some parts of your website are useless, or if they're good and grab attention. It also gives you insights on how much time users stay on each page, so that you know what's driving them around and for how long.
> 
> **Desvantagens**: There's no real big cons in the product itself. 
However, we use the free version and it does the job in a fantastic way, but it's very limited: 
-The basic price above free is quite expensive. 
-You cannot see trends and data for free. just heatmaps and recordings 
-You're very limited to 35 recording/day on free plan

Also,  in the recording sections, you can easily get overwhelmed by not-relevant recordings, where users just idle.
> 
> We use Hotjar mainly for user experience analysis. Heatmaps and user recordings is our go to tool. We've used it on all projects, different websites etc.
recordings are good, but we sometimes get overwhelmend by "useless" recordings, where users just idle on a page. Always sort by relevance. 
Also, free version is very limited, and first paid tier is already very expensive.

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