15 anos ajudando empresas brasileiras
a escolherem o melhor software

Conheça Hotjar

Os dias demorados e manuais de agrupamento de dados e comentários terminaram. O Hotjar é uma maneira intuitiva e visual de descobrir, consolidar e comunicar as necessidades do usuário. O programa fornece informações sobre a experiência do produto que mostram como os usuários se comportam e se sentem, para que as equipes de produto possam agregar valor real aos clientes.
Usado por mais de 900 mil sites em mais de 180 países.

Quem usa Hotjar?

Startups, pequenas e médias empresas: profissionais de marketing digital, especialistas em CRO, designers da Internet, desenvolvedores da Internet, especialistas em UX

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Avaliações do Hotjar

Pontuação média

Geral
4,7
Praticidade
4,6
Atendimento ao cliente
4,5
Recursos
4,5
Relação qualidade/preço
4,5

Avaliações por tamanho de empresa (funcionários)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Encontre avaliações segundo pontuações

5
69%
4
28%
3
3%
2
0%
1
0%
Allen
Allen
President
Usuário do LinkedIn Verificado
Hospitais e Saúde, 2–10 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Essential for website optimization

5,0 há 2 anos
Legendas em português disponíveis no player de vídeo
Carlos
Analista de TI, Brasil
Serviços financeiros, 201–500 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Hotjar

5,0 há 2 anos

Vantagens:

Usabilidade de dados analíticos são de alto valor proporcionando boas métricas

Desvantagens:

Sentimos falta de algumas métricas para análise e entregas internas

Akande
Akande
Marketing Communications Specialist, EUA
Usuário do LinkedIn Verificado
Bens de consumo, 1.001–5.000 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Alternativas consideradas anteriormente:

HotJar is an awesome tool for studying websites and optimizing!

5,0 há 5 anos

Comentários: Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Vantagens:

At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Desvantagens:

There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Resposta do Hotjar

há 5 anos

Hey Akande, Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :) It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at [email protected] if you've got questions. Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :) All best, Alex

Md. Tanvir Bin
IT officer, EUA
Gestão da educação, 501–1.000 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Alternativas consideradas anteriormente:

The greatest resource for businesses conducting online transactions is Hotjar.

5,0 há 5 meses

Comentários: The SEO of websites is revolutionized by Hotjar. As if we had a hidden window into the brains of our guests. A wealth of information is available for comprehending user behavior through the live interviews, user comments, and visual insights. It is also quite easy to use.

Vantagens:

For individuals looking to increase revenue and maximize their conversion rate, this product is perfect. With Hotjar's features, teamwork will be easier and everyone on our team can gather the data required to make the right modifications to our website pages. They offer 24/7 support and customized training in the meantime to make sure I can get the most out of user behavior analysis on our website. Hotjar allows me to store data for a maximum of one year. If I want to know what's going on our website for an extended amount of time, this is a good alternative. One feature we've refined in FullSession is visitor recordings. In contrast to Hotjar, FullSession doesn't slow down our website aside from offering sophisticated filtering tools and comprehensive analytics.

Desvantagens:

A few customers mentioned that they would have preferred a user behavioral analysis tool with greater depth. Predictive analytics, which could be useful in predicting user behavior, is not available in the software.

Benjamin
Head of Marketing, Polônia
Publicidade e marketing, 51–200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Alternativas consideradas anteriormente:

The best heatmap software

5,0 mês passado Novo

Vantagens:

The best parts of Hotjar are the intuitive heatmaps, and visitor recordings, that offer deep insights into user behavior and user interaction based on real visitor data. Once you've implemented the tool - it's easy to of use to get all the data information from your users and visitors, to do research or to improve your website experience.

Desvantagens:

The only issue besides the learning curve could include the sampling limits on larger sites, which may prevent you from getting a complete picture of visitor behavior.

Ioana
Ioana
User Researcher, Áustria
Usuário do LinkedIn Verificado
Ócio, viagens e turismo, 201–500 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Great little tool for starting your UX research

3,0 há 5 anos

Comentários: I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Vantagens:

Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Desvantagens:

Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Resposta do Hotjar

há 5 anos

Hey Ioana! Thanks so much for leaving this review and sharing your thoughts on Hotjar. Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at [email protected] and we can take a look with you. There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that! All best, Alex