---
description: Tudo sobre Tars: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Tars - Preço, avaliações e classificação - Capterra Brasil 2026
---

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# Tars

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> O Tars ajuda os profissionais de marketing a criar páginas de entrada de conversação e melhorar a taxa de conversão de PPC em 50% a 200%.
> 
> Conclusão: 41 usuários atribuíram a nota **4.6/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o Tars?

O Tars é uma plataforma de chatbot que permite criar um fluxo de trabalho de conversação automatizado para conversar com os usuários clicando em suas campanhas PPC/pagas.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.6/5** | 41 Avaliações |
| Praticidade | 4.6/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.6/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.4/5 | Com base em avaliações gerais |
| Recursos | 4.4/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Tarsense Technologies
- **Fundada**: 2016

## Contexto comercial

- **Preço inicial**: US$ 99,00
- **Modelo de preços**:  (Versão gratuita disponível) (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: inglês
- **Países disponíveis**: Estados Unidos

## Recursos

- Acesso para Celular
- Autoresponders
- Bate-papo ao vivo
- Chatbot
- Comunicação multicanal
- Histórico de transcrições/chat
- Imagem de marca personalizável
- Relatórios e análise de dados
- Segmentação geográfica
- Third-Party Integrations
- Vários idiomas

## Opções de suporte

- Assistência 24/7
- Bate-papo

## Category

- [Software de Chat ao Vivo](https://www.capterra.com.br/directory/30797/live-chat/software)

## Categorias relacionadas

- [Software de Chat ao Vivo](https://www.capterra.com.br/directory/30797/live-chat/software)
- [Plataforma de IA Conversacional](https://www.capterra.com.br/directory/31596/conversational-ai-platform/software)
- [Sistemas de Agendamento de Compromissos](https://www.capterra.com.br/directory/30757/appointment-scheduling/software)
- [Software de Marketing Conversacional](https://www.capterra.com.br/directory/31562/conversational-marketing-platform/software)

## Alternativas

1. [SAS Viya](https://www.capterra.com.br/software/1043140/sas-viya) — 4.4/5 (12 reviews)
2. [Birdeye](https://www.capterra.com.br/software/152997/birdeye) — 4.7/5 (702 reviews)
3. [LiveAgent](https://www.capterra.com.br/software/102188/liveagent) — 4.7/5 (1753 reviews)
4. [Dialpad](https://www.capterra.com.br/software/190976/dialpad-sell) — 4.2/5 (562 reviews)
5. [ChatBot](https://www.capterra.com.br/software/166420/chatbot) — 4.6/5 (66 reviews)

## Avaliações

### "The High-speed, most advanced and powerful ( yet old looking ) Chatbot tool." — 5.0/5

> **Nitesh** | *26 de setembro de 2019* | Pesquisa de mercado | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: I have used dozens of chatbot tools but TARS surpasses all of them with its feature richness, flexibility and speed. I love to use it as the landing page for ad campaigns. .. and then 400+ chatbot templates is like a ready-made superstore for digital agencies.
> 
> **Desvantagens**: Despite everything, it still looks old in terms of design. The 'branding logo' placement is also weird. I wish if this hyperactive team gets some time to breathe and then look at the UI section of their own chatbot, especially in the form of a widget. They recently the 'Powered by Tars' branding but the old one was still better. frontend UI team needs a new chief I believe. ( The backend and the dashboard is already amazing )
> 
> I love to build instant high-converting landing page with Tars

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### "Chatbots - because it's better to give than to receive." — 4.0/5

> **Aaron** | *27 de setembro de 2019* | Ócio, viagens e turismo | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: TARS made converting our heavily form-reliant inbound marketing system into a more interactive chat-based system quick and easy. The simple and easy-to-figure out software interface allows even those of us with a complete lack of programming skills to develop powerful and engaging chatbots.
> 
> **Desvantagens**: Some design elements offer limited configuration, though it has improved quite a bit on that front over time.
> 
> Forms are entirely passive, requiring a site visitor to take the first step at engaging with the site.  Chatbots allow the site to initiate a conversation with a visitor. The simple act of taking the first step has led to substantially increased information collection rates, well above our capture rates using forms.

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### "Tars as a tool for growth" — 3.0/5

> **Lily** | *26 de setembro de 2019* | Saúde, bem-estar e condicionamento físico | Taxa de recomendação: 3.0/10
> 
> **Vantagens**: I liked the ease of set up and the customization capability.
> 
> **Desvantagens**: The data collection was a little clunky on the back end and didn't serve what I needed. It didn't turn out to be a tool that helped me easily gather and merge email addresses of new users.

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### "Great chatbots for lead generation" — 5.0/5

> **Marius** | *15 de junho de 2019* | Jogos de computador | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: The chatbots built by HelloTars seem to be built specfically for lead generation. It really improves the conversion rate when you are collecting/requesting data through a chatbot than with a form.&#10;&#10;Also their plans include one (or more, depending on the plan) chatbots built by the them for you. If you only need one bot, then you don't even have to learn the platform at all.&#10;&#10;Last, but not least, I love how easy it is to track Goals in Google Analytics (so you can see exactly how many people get to each step, if you want this) and to add retargeting pixel.
> 
> **Desvantagens**: The UX of the chat builder is a bit dated, in my opinion. However, once you get the hang of it, making new chatbots is a breeze.&#10;&#10;I would also love being able to remove the branding, or at least to be able to add my own affiliate link in the branding.
> 
> The learning curve might seem a bit steep at first, but Tars' support is fantastic. They have helped me with all of my questions and provided explicit instructions on how to customize the chatbots to fit my needs. They really go the extra mile to help you build the chatbot your company needs.

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### "Boost your PPC Campaigns" — 5.0/5

> **Leonardo** | *21 de junho de 2019* | Serviços de informação | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: I love TARS, and I'm a long time user. There are a lot of bots out there, the difference of TARS is the focus on PPC campaigns and optimisation. They offer a lot of templates that you can use to jumpstart your campaign, without the need to keep researching.&#10;&#10;Conversational bots provide a way more enjoyable experience for the end user than static landing pages, therefore, conversions will increase.&#10;&#10;Just grab a template, adapt to your vertical and you are ready to go. For sure TARS worth the investment.&#10;&#10;You will also a weekly newsletter, that is very funny and embedded with a lot of useful information.
> 
> **Desvantagens**: The only thing I miss is the fact that they don't have a 2 way integration with Google Calendar, they need to work on that.
> 
> I am very happy with the app. Is useful and help us to boost our conversions.

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## Links

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