---
description: Tudo sobre WooCommerce: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: WooCommerce - Preço, avaliações e classificação - Capterra Brasil 2026
---

Breadcrumb: [Home](/) > [Plataformas de E-Commerce](/directory/3/ecommerce/software) > [WooCommerce](/software/187800/woocommerce)

# WooCommerce

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> Plataforma de comércio eletrônico de código aberto baseada na Internet que ajuda na criação de loja online com opções de tema, pagamento, remessa e mais.
> 
> Conclusão: 1046 usuários atribuíram a nota **4.5/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o WooCommerce?

Plataforma de comércio eletrônico que ajuda estabelecimentos de varejo de pequeno a grande porte a gerenciar várias contas de clientes, pagamentos, pedidos, estoques e lojas.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.5/5** | 1046 Avaliações |
| Praticidade | 4.3/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.0/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.6/5 | Com base em avaliações gerais |
| Recursos | 4.5/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Automattic
- **Localização**: San Francisco, EUA

## Contexto comercial

- **Modelo de preços**:  (Versão gratuita disponível) (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Windows (local), Linux (local)
- **Idiomas**: inglês
- **Países disponíveis**: Austrália, Canadá, Estados Unidos, França, Reino Unido

## Recursos

- Acesso para Celular
- Administração de impostos
- Administração de website
- CRM
- Carrinho de compras
- Catalog Management
- Gerenciamento de SEO
- Gestão de avaliações
- Gestão de comércio eletrônico
- Gestão de devoluções
- Gestão de estoques
- Gestão de pedidos
- Gestão de promoções
- Gestão de remessas
- Marketing por e-mail
- Relatórios e análise de dados
- Segurança de dados
- Third-Party Integrations

## Integrações (18 no total)

- Brevo
- Campaign Monitor by Marigold
- Elementor
- Google Analytics 360
- HappyFox Chat
- Klaviyo
- LiveChat
- Mailchimp
- MailerLite
- Meta for Business
- PayPal
- PayPal Enterprise Payments
- ReferralCandy
- Square Point of Sale
- Stripe

... e mais 3 integrações

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento

## Category

- [Plataformas de E-Commerce](https://www.capterra.com.br/directory/3/ecommerce/software)

## Categorias relacionadas

- [Plataformas de E-Commerce](https://www.capterra.com.br/directory/3/ecommerce/software)
- [Sistema de Gestão de Estoque](https://www.capterra.com.br/directory/30006/inventory-management/software)
- [Sistemas de Carrinho de Compras](https://www.capterra.com.br/directory/30848/shopping-cart/software)

## Alternativas

1. [Shopify](https://www.capterra.com.br/software/83891/shopify) — 4.5/5 (6700 reviews)
2. [Wix](https://www.capterra.com.br/software/169007/wix) — 4.4/5 (10732 reviews)
3. [Shopify POS](https://www.capterra.com.br/software/205337/shopify-pos) — 4.6/5 (242 reviews)
4. [Salesforce Commerce Cloud](https://www.capterra.com.br/software/180822/salesforce-commerce-cloud) — 4.5/5 (101 reviews)
5. [Squarespace](https://www.capterra.com.br/software/143461/squarespace) — 4.6/5 (3408 reviews)

## Avaliações

### "The best (and only) truly free ecommerce plugin" — 5.0/5

> **Austin** | *30 de junho de 2026* | Publicidade e marketing | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: It's overall the best bang for the buck ecommerce Software available. It allows more technical users to be able to customize it using code, as well as less technical users to add on features through the WordPress plugin repository.
> 
> **Desvantagens**: Websites with a lot of products can experience site speed issues, however, this sometimes can be dependent on the hosting environment. Integration with 3rd party shipping platforms can sometimes be difficult.
> 
> Whether you have a web development background or not, WooCommerce can be a great place to start selling if you have an existing WordPress website.

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### "WOO WHO WOo" — 5.0/5

> **Keith** | *18 de março de 2026* | Varejistas | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: They do a great job of keeping the software updated and installed properly. Fee structure is in line with other software and often less in that there is no per transaction fee. Setup was easy, making new products or variants is also really easy.
> 
> **Desvantagens**: Freight setup is complicated but this isn’t really a problem of WOO, freight is complicated. We use a third party for freight pricing. The store adds the freight but we don’t actually use WOO for freight.
> 
> We might have preferred a nicer look to the product listing but this works. We have never had a glitch and enjoy the simplicity of the program

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### "Ehh, looking for better" — 3.0/5

> **Rhonda** | *23 de junho de 2026* | E-Learning | Taxa de recomendação: 5.0/10
> 
> **Vantagens**: It’s a basic plugin that allows simple commerce via transactions in limited platforms, doing what it claims to do.
> 
> **Desvantagens**: Limited options for connecting platforms for payment methods, and missing some that are important for many clients.
> 
> Ehhhh… it’s not special. It’s fairly simple to use, and there are plenty of upgrades that make it more usable - and costly.

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### "Plug and Play and Get Paid" — 5.0/5

> **Patrick** | *3 de abril de 2026* | Bens de consumo | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Not only is it free to set up, but the fact that I was able to easlity create an ecommerce site to sell my products in literally in hours was great. The multiple payment options and integration with my bank and paypal allowed me to receive funds quickly. Adding products and chaging pricing - also easy to use.
> 
> **Desvantagens**: Seems I am always updating the plug-in, and I worry about security.  (Although it hasn't been an issue).  If I was not super savvy on web design/Wordpress, I might have found it difficult to set up.
> 
> I am please with being able to have an ecommerce store that works so I can concentrate on marketing and new product development.

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### "A Highly Customizable Ecommerce Solution for WordPress" — 5.0/5

> **Scott** | *26 de janeiro de 2026* | Materiais de construção | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: We love how easy WooCommerce is to set up and manage, while still offering a high level of flexibility and customization. It integrates well with WordPress, and the plugin ecosystem is huge and there’s a solution for almost every use case. We’ve been able to tailor several WooCommerce plugins to match our exact business needs, and overall the platform has been very reliable. WooCommerce support has also been great whenever we’ve needed help.
> 
> **Desvantagens**: The biggest downside is plugin management, especially when you run a larger store with a lot of extensions. Keeping track of plugin subscriptions, renewals, and which account they’re tied to can get confusing over time. We’ve occasionally had to reach out to support to merge or clean up subscriptions, but support has always been responsive and helpful.
> 
> Overall, WooCommerce has been an excellent ecommerce platform for our business. We use it as the core ecommerce engine for two websites and it has allowed us to customize nearly every part of the store experience, from checkout and shipping rules to product logic and customer flows. We primarily use WooCommerce-developed extensions when possible, but we’ve also had strong results with reputable third-party plugins. If you want a flexible platform that can scale with your needs, WooCommerce has been a great fit.

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## Links

- [Ver em Capterra](https://www.capterra.com.br/software/187800/woocommerce)

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