---
description: Tudo sobre Postalytics: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Postalytics - Preço, avaliações e classificação - Capterra Brasil 2026
---

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# Postalytics

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> Ferramenta baseada na nuvem que transforma mala direta em um canal de marketing digital com impressão, correio e postagem automatizadas e integração de CRM.
> 
> Conclusão: 33 usuários atribuíram a nota **4.3/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o Postalytics?

Profissionais de marketing e pequenas equipes de marketing que desejam enviar cartões postais e cartas de mala direta de maneira inteligente e automatizada. Normalmente, investiram em CRM ou automação de marketing e querem aproveitá-lo.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.3/5** | 33 Avaliações |
| Praticidade | 4.1/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.6/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.4/5 | Com base em avaliações gerais |
| Recursos | 4.3/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Postalytics
- **Fundada**: 2008

## Contexto comercial

- **Preço inicial**: US$ 199,00
- **Modelo de preços**:  (Versão gratuita disponível)
- **Público-alvo**: 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Linux (desktop), Chromebook (desktop)
- **Idiomas**: inglês
- **Países disponíveis**: Canadá, Estados Unidos

## Recursos

- A/B Testing
- Análise de dados de campanhas
- Ações ativadas por eventos
- Banco de dados de contatos
- Gestão de campanhas
- Gestão de canais
- Gestão de leads
- Gestão do design
- Importação/exportação de dados
- Modelos de mala direta
- Múltiplas campanhas
- Rastreamento de entrega
- Relatórios e análise de dados

## Integrações (10 no total)

- ActiveCampaign
- HighLevel
- HubSpot CRM
- HubSpot Marketing Hub
- Keap
- Klaviyo
- Marketo Engage
- Salesforce Sales Cloud
- Zapier
- Zoho CRM

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Bate-papo

## Category

- [Software de Verificação de Endereço](https://www.capterra.com.br/directory/33215/address-verification/software)

## Categorias relacionadas

- [Software de Verificação de Endereço](https://www.capterra.com.br/directory/33215/address-verification/software)
- [Software de Gestão de Campanhas](https://www.capterra.com.br/directory/30012/campaign-management/software)
- [Ferramentas de Automação de Emailings](https://www.capterra.com.br/directory/31735/direct-mail-automation/software)

## Alternativas

1. [PostGrid Print & Mail](https://www.capterra.com.br/software/1024335/postgrid) — 4.9/5 (53 reviews)
2. [Magileads](https://www.capterra.com.br/software/185415/magileads) — 4.8/5 (5 reviews)
3. [Xoxoday](https://www.capterra.com.br/software/153149/rewards-platform) — 4.4/5 (260 reviews)
4. [Selzy](https://www.capterra.com.br/software/1032858/selzy) — 4.8/5 (116 reviews)
5. [MarketDirect StoreFront](https://www.capterra.com.br/software/183703/eps-marketdirect-storefront) — 4.1/5 (109 reviews)

## Avaliações

### "I’m only skimming the surface" — 5.0/5

> **Audra** | *11 de janeiro de 2019* | Serviços a indivíduos e famílias | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Integration. It integrates with our CRM, HubSpot and you can trigger printed postcards via a workflow which is super helpful.
> 
> **Desvantagens**: Many times, we do not collect mailing addresses from our prospects. It’s just not something that they are willing to divulge due to unwanted spamming. So, we are unable to utilize this product in its full capacity many times as we are really unable to collect the address until much farther along in the process. It’s great for birthday cards, though.
> 
> For a service based industry targeting an older population, it’s important to follow up with prospects using multiple media.  You just never know how tech savvy one may or may not be. So, having a good old fashioned postcard sent in the mail is helpful.

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### "High performing way to convert leads" — 5.0/5

> **Avaliador Verificado** | *12 de janeiro de 2018* | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Postalytics allowed me to build unexpected experiences into my campaigns. I was struggling to stand out from the noise against other email marketers and Postalytics gave me the tools to better engage my prospects and accelerate pipeline. Postalytics has changed how I view direct mail as it provides full automation and real-time analytics.
> 
> One of my Postalytics campaigns woke a dormant lead and it turned into a 6 figure deal. Postalytics is an easy to-use web-based system that is easily navigated. I am looking forward to seeing the additional integrations Postalytics release.

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### "Good but not great." — 3.0/5

> **Avaliador Verificado** | *12 de janeiro de 2019* | Bancos | Taxa de recomendação: 6.0/10
> 
> **Vantagens**: I love the integration with Hubspot and the ability track the actions taken by the individual, especially for a medium that has been so hard to track for ROI purposes.
> 
> **Desvantagens**: The lack of customization and available types of mailing makes it very difficult to use for promotions.
> 
> We still continue to dream up was to use Postalytics with our communications, but it seems like this works better (for us at least) with required or plain types of communications.

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### "A great way to rethink direct mail" — 5.0/5

> **Avaliador Verificado** | *2 de outubro de 2018* | Saúde, bem-estar e condicionamento físico | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: I love Postalytics' integration with Hubspot and the ability to send mailers based on workflow triggers. This helps us use multiple channels at the appropriate times to engage with our customers. It also keeps our direct mail sends limited to only the appropriate recipients, which is difficult to pinpoint when using more traditional methods.
> 
> **Desvantagens**: I encountered a few bugs within the platform that needed to be addressed before we continued using it for our needs, but Postalytics' support team has been very helpful and responsive in solving our problems. It takes a bit of time to learn the in's and out's of the platform, but again, their support team has guided me and my team through any questions we had.

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### "Postcard process was greatly improved by Postalytics" — 5.0/5

> **Avaliador Verificado** | *22 de janeiro de 2019* | Software | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: The interface is so intuitive it's simplified our weekly postcard campaign process.
> 
> **Desvantagens**: For now we are manually importing contact lists because there is no direct interface between Postalytics and the CRM we use.
> 
> Overall positive experience with Postalytics. The Postalytics team is friendly, professional, and helpful.

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