---
description: Tudo sobre ZoomInfo Sales: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: ZoomInfo Sales - Preço, avaliações e classificação - Capterra Brasil 2026
---

Breadcrumb: [Home](/) > [Software de Geração de Leads](/directory/30963/lead-generation/software) > [ZoomInfo Sales](/software/168264/ZoomInfo)

# ZoomInfo Sales

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> Solução baseada na nuvem que ajuda as empresas a aprimorar as operações de marketing com gestão de banco de dados, atribuição de tarefas e muito mais.
> 
> Conclusão: 317 usuários atribuíram a nota **4.1/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o ZoomInfo Sales?

Plataforma de geração de leads baseada na nuvem que ajuda empresas de todos os tamanhos a otimizar processos de fluxo de trabalho e aprimorar as operações de marketing com administração de banco de dados, atribuição de tarefas e muito mais.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.1/5** | 317 Avaliações |
| Praticidade | 4.3/5 | Com base em avaliações gerais |
| Suporte ao cliente | 3.8/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 3.6/5 | Com base em avaliações gerais |
| Recursos | 4.3/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 70% | (7/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: ZoomInfo
- **Localização**: Vancouver, EUA
- **Fundada**: 2000

## Contexto comercial

- **Modelo de preços**:  (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Android (celular), iPhone (celular), iPad (tablet)
- **Idiomas**: inglês
- **Países disponíveis**: Alemanha, Austrália, Canadá, Espanha, Estados Unidos, Finlândia, França, Irlanda, Nova Zelândia, Países Baixos, Portugal, Reino Unido, Suécia, Suíça

## Recursos

- Alertas/notificações
- Análise da concorrência
- Análise de dados preditiva
- Automação de marketing
- Banco de dados de contatos
- CRM
- Captura de leads
- Comunicação multicanal
- Conversação inteligente
- Dados de intenção
- Ferramentas de prospecção
- Geração de leads
- Geração de leads B2B
- Gerenciamento de contatos
- Gestão da comunicação
- Gestão de campanhas
- Gestão de leads
- Gestão do fluxo de trabalho
- Gestão do pipeline
- Gestão do pipeline de vendas
- Identificação da conta de destino
- Importação/exportação de dados
- Lead Nurturing
- Marketing de conteúdo
- Multi-Channel Attribution
- Notificação de leads
- Painel
- Painel de atividades
- Perfis de clientes
- Pesquisa e filtro
- Priorização
- Qualificação de leads
- Rastreamento de interações
- Rastreamento de visitantes do site
- Relatórios e análise de dados
- Segmentação de clientes
- Segmentação de leads
- Third-Party Integrations

## Integrações (17 no total)

- Bullhorn ATS & CRM
- Dynamics 365
- Dynamics 365 Business Central
- Google Analytics 360
- HubSpot CRM
- JobDiva
- Marketo Engage
- Oracle Eloqua Marketing Automation
- Outreach
- Pipedrive
- SalesLoft
- Salesforce Marketing Cloud Account Engagement
- Salesforce Sales Cloud
- Slack
- Snowflake

... e mais 2 integrações

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Bate-papo

## Category

- [Software de Geração de Leads](https://www.capterra.com.br/directory/30963/lead-generation/software)

## Categorias relacionadas

- [Software de Geração de Leads](https://www.capterra.com.br/directory/30963/lead-generation/software)
- [Software CDP (Plataforma de Gestão de Clientes)](https://www.capterra.com.br/directory/31334/customer-data-platform/software)
- [Software de Intenção de Compra](https://www.capterra.com.br/directory/32055/buyer-intent/software)
- [Software de Gestão de Leads](https://www.capterra.com.br/directory/30017/lead-management/software)
- [Software de Análise Preditiva de Leads](https://www.capterra.com.br/directory/32276/predictive-lead-scoring/software)

## Alternativas

1. [HubSpot Marketing Hub](https://www.capterra.com.br/software/171840/hubspot-marketing) — 4.5/5 (6223 reviews)
2. [Cognism](https://www.capterra.com.br/software/169083/cognism) — 4.7/5 (256 reviews)
3. [Lusha](https://www.capterra.com.br/software/198383/lusha) — 4.0/5 (397 reviews)
4. [ActiveCampaign](https://www.capterra.com.br/software/79367/activecampaign) — 4.6/5 (2561 reviews)
5. [Apollo.io](https://www.capterra.com.br/software/158696/apollo) — 4.5/5 (390 reviews)

## Avaliações

### "Great Sales enablement platform." — 4.0/5

> **Eric** | *15 de dezembro de 2025* | Serviços e tecnologia da informação | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: Very useful for contact data and for pushing contacts to my CRM. I enjoy the fact that it also gives you scoops and intent signals on companies you are trying to prospect.
> 
> **Desvantagens**: The login window for the extension or even to get on the platform, it takes ages to load and bugs out all the time.
> 
> Solid platform with great data and insights on everything you need when you are prospecting your ICP'S.

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### "ZoomInfo-Top Data for a Reason" — 4.0/5

> **Nolan** | *4 de junho de 2025* | Imobiliárias | Taxa de recomendação: 7.0/10
> 
> **Vantagens**: There is a reason why ZoomInfo has been the top company for business prospecting, and they have a massive database of contacts. Having the contacts is key and that was our biggest factor in using ZoomInfo. We were able to quickly and relatively accurately identify target companies and contacts within all of our markets across the country.
> 
> **Desvantagens**: Cost. Zoom Info, while they have the data, are also the highest price point vendor from our research and it's incredibly prohibitive for smaller businesses to utilize. That may be their intention as they seem more geared towards larger sales orgs. I also noted that for some accounts, their contact data hadn't been updated recently.
> 
> Overall we were happy with ZoomInfo for the most part. It allowed some complex searches and customization for a niche industry in real estate, but ultimately we ran into issues with the accuracy of the data and the ability to find contacts. I wouldn't blame this on ZoomInfo however, more so the industry. Overall, their platform and Market Intelligence features were widely used on our team and we were able to source good results and updates from the search\!

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### "Highly Aggressive Commercial Terms, Disappointing Product – SME Buyers Beware" — 1.0/5

> **george** | *21 de maio de 2025* | Construção | Taxa de recomendação: 0.0/10
> 
> **Vantagens**: In fairness, the user interface is well presented, and the breadth of integrations and feature marketing is impressive on paper. The onboarding process was structured, and initial contact with their sales team was professionally handled.
> 
> **Desvantagens**: The reality of using the product was a sharp contrast to its presentation. The intent data, heavily marketed as a core value proposition, proved consistently inaccurate and ultimately unusable by our outbound team. Despite significant internal efforts, we saw little to no meaningful return, and our team quickly stopped using the platform altogether.&#10;&#10;Far more concerning, however, is ZoomInfo's commercial posture. Despite providing a written communication confirming that our renewal had been voided, they later reversed their position and began aggressively pursuing payment for a further year of service. This is despite full knowledge that we do not use, and do not want, the product. Their actions demonstrate a complete absence of commercial integrity and reflect a business model built on rigid enforcement rather than value delivery.&#10;&#10;Their pricing tactics are similarly problematic – initial proposals run into five figures per month, only to be heavily discounted under pressure. Even at the reduced rate, the product failed to justify its cost. Their entire operation appears structured to extract maximum revenue with minimal accountability, and to lock businesses into unfavourable terms with no regard for the actual experience or outcome.
> 
> Our experience with ZoomInfo has been overwhelmingly negative. We engaged in good faith, found the product lacking, attempted to exit appropriately, and were then subjected to aggressive and inflexible enforcement, despite ZoomInfo having confirmed in writing that the renewal was void. They have since ignored that position entirely.&#10;&#10;This feels less like a technology partner and more like a commercial trap. Their approach appears intentionally structured to exploit SMEs who may lack the legal resources to contest their tactics. The level of customer care is virtually nonexistent, and any conversation quickly turns contractual.&#10;&#10;For additional context, their Trustpilot rating is currently 1.6 out of 5. That alone should serve as a significant warning to others.&#10;&#10;Our recommendation is simple: avoid ZoomInfo. There are better products, better commercial practices, and better companies to deal with.

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### "ZoomInfo for B2B Software Sales" — 4.0/5

> **Marissa** | *9 de janeiro de 2026* | Software | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: I have to prospect a lot in my role and gathering contact information, specifically emails and mobile numbers, has been a huge help. In addition, I'm able to apply settings to specific accounts to receive alerts on company updates that are relevant to my role - making it easier to reach out.
> 
> **Desvantagens**: Very frequently, the information is outdated. I find mobile numbers can be incorrect, and there are a lot of privacy concerns from individuals when I reach out using the information ZoomInfo has collected.
> 
> Overall, ZoomInfo has been a crucial part of my day to day in sales with prospecting and allows me to not only easily import contact information into the CRM I use (Salesforce) but it also allows me to focus on target accounts.

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### "If you’re in lead generation, ZoomInfo Sales is a valuable application to use." — 4.0/5

> **Suvankar** | *10 de outubro de 2025* | Serviços e tecnologia da informação | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: ZoomInfo offers a vast database and seamless integration. I especially love the LinkedIn plugin — it’s incredibly useful for lead generation and has become one of my go-to tools.
> 
> **Desvantagens**: Pricing is a little high-SMEs are moving to Apollo for the same reason. The platform includes several unnecessary features. While the database isn’t 100% accurate, its overall quality is still impressive.
> 
> I would say it's one of the mandatory database tools if you are part of a marketing, sales, or lead generation team.

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