---
description: Tudo sobre Alexa: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Alexa - Preço, avaliações e classificação - Capterra Brasil 2026
---

Breadcrumb: [Home](/) > [Ferramentas de SEO](/directory/30931/seo/software) > [Alexa](/software/168725/alexa-marketing-stack)

# Alexa

Canonical: https://www.capterra.com.br/software/168725/alexa-marketing-stack

Página: 1 / 5\
Próximo: [Próxima página](https://www.capterra.com.br/software/168725/alexa-marketing-stack?page=2)

> Ajuda sua empresa a obter melhores resultados de marketing por meio de pesquisa de palavras-chave, localização de oportunidades perdidas e promoção de conteúdo.
> 
> Conclusão: 86 usuários atribuíram a nota **4.4/5**. Melhor classificado para **Probabilidade de recomendação**.

-----

## Resumo

### Quem usa o Alexa?

Profissionais de marketing, empresários e equipes de liderança

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.4/5** | 86 Avaliações |
| Praticidade | 4.4/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.1/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.1/5 | Com base em avaliações gerais |
| Recursos | 4.3/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Alexa
- **Localização**: San Francisco, EUA
- **Fundada**: 1996

## Contexto comercial

- **Preço inicial**: US$ 99,00
- **Modelo de preços**:  (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: alemão, chinês, dinamarquês, espanhol, finlandês, francês, hebraico, holandês, inglês, português, russo, árabe
- **Países disponíveis**: Alemanha, Austrália, Brasil, Canadá, China, Estados Unidos, Japão, México, Reino Unido, Índia

## Recursos

- Análise da concorrência
- Análise de tendências
- Ferramentas de pesquisa de palavras chave
- Gerenciamento de SEO
- Gerenciamento de links
- Gestão de auditorias
- Painel
- Rastreamento de engajamento
- Rastreamento de palavras chave
- Relatórios e estatística
- Visualização de dados

## Opções de suporte

- FAQs/Fórum
- Bate-papo

## Category

- [Ferramentas de SEO](https://www.capterra.com.br/directory/30931/seo/software)

## Categorias relacionadas

- [Ferramentas de SEO](https://www.capterra.com.br/directory/30931/seo/software)
- [Sistemas de Inteligência Competitiva](https://www.capterra.com.br/directory/30539/competitive-intelligence/software)

## Alternativas

1. [Semrush](https://www.capterra.com.br/software/151962/semrush) — 4.6/5 (2317 reviews)
2. [Similarweb](https://www.capterra.com.br/software/148472/similarweb-pro) — 4.6/5 (260 reviews)
3. [Ahrefs](https://www.capterra.com.br/software/176340/ahrefs) — 4.7/5 (583 reviews)
4. [Google Alerts](https://www.capterra.com.br/software/202337/google-alerts) — 4.7/5 (315 reviews)
5. [Hermix](https://www.capterra.com.br/software/1049095/hermix) — 4.7/5 (99 reviews)

## Avaliações

### "Great Software, Hefty Price for a Small Business" — 4.0/5

> **Erin** | *5 de dezembro de 2019* | Imobiliárias | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: Great software for providing competitive analysis data and tracking web performance over time\! We use a few months out the year to provide competitive analysis and to look for areas of opportunity.
> 
> **Desvantagens**: While I don't think the cost is unreasonable, I do find it prohibitive having year round.  As a small business, many months are just too busy to make use of this software and maintaining the subscription year round just doesn't make any sense for us.
> 
> I really like in-depth site audits for tracking progress and it's great for understanding the strength and weaknesses of your competitors.

-----

### "Convenient and Capable, but Not Without Flaws" — 4.0/5

> **Mahak** | *20 de junho de 2025* | Serviços e tecnologia da informação | Taxa de recomendação: 2.0/10
> 
> **Vantagens**: I liked most about Alexa is its ability to understand natural language and respond quickly and accurately.
> 
> **Desvantagens**: I liked least about Alexa is that it sometimes misinterprets commands, especially in noisy environments or with accents.
> 
> my experience with Alexa has been quite positive. It's a reliable and responsive virtual assistant that simplifies daily routines—from setting alarms and reminders to controlling smart home devices and playing music. The voice recognition is generally accurate, and the integration with third-party apps is very useful

-----

### "Needs more Improvements on Intelligence" — 2.0/5

> **Tayyab** | *18 de julho de 2020* | Serviços e tecnologia da informação | Taxa de recomendação: 2.0/10
> 
> **Vantagens**: Alexa Marketing Stack is great at looking up multiple quick stats and answer some styles of questions. The tool allows you to track the overall ranking as well as on-page checking of your business without wasting time on calculating and other tools.
> 
> **Desvantagens**: Mostly Alexa is considered as a 3rd party to Google that can do limited things. It sometimes redirects you to somewhere else where you don't want to go and multiple misunderstandings appear. The tool give misleading data and stats of a specific domain while checking continuously and you can easily be lost your interest.
> 
> The overall experience with Alexa is not that good but it helps me in checking the domain position overall. Alexa is an efficient on-page checker to track the position of the keywords. I personally and my team member often use Alexa for the sake of finding positions.

-----

### "Alexa: The marketing edge" — 5.0/5

> **Becky** | *11 de fevereiro de 2025* | Saúde, bem-estar e condicionamento físico | Taxa de recomendação: 7.0/10
> 
> **Vantagens**: I like that it provided competitor analysis that was very insightful.
> 
> **Desvantagens**: Idid not appreciate the fact that its cost was considerably high compared to its other alternatives.
> 
> Overally, Alexa provided valuable insights into the competitor analysis which gave an upper hand in marketing and audience targeting.

-----

### "need for speed with alexa." — 5.0/5

> **anil kumar** | *10 de setembro de 2022* | Serviços e tecnologia da informação | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Alexa is the fast lane product for comprehensive data and traffic statistics for your site. It id free to use, easy to use and can get your site to the higher traffic segments.
> 
> **Desvantagens**: There are features missing in this tool available in other freemium or pro tools.
> 
> Alexa has been indispensable in research on traffic and semantics of content downloads on several sites.

-----

Página: 1 / 5\
Próximo: [Próxima página](https://www.capterra.com.br/software/168725/alexa-marketing-stack?page=2)

## Links

- [Ver em Capterra](https://www.capterra.com.br/software/168725/alexa-marketing-stack)

## Esta página está disponível nos seguintes idiomas

| Localidade | URL |
| de | <https://www.capterra.com.de/software/168725/alexa-marketing-stack> |
| de-AT | <https://www.capterra.at/software/168725/alexa-marketing-stack> |
| de-CH | <https://www.capterra.ch/software/168725/alexa-marketing-stack> |
| en | <https://www.capterra.com/p/168725/Alexa-Marketing-Stack/> |
| en-AE | <https://www.capterra.ae/software/168725/alexa-marketing-stack> |
| en-AU | <https://www.capterra.com.au/software/168725/alexa-marketing-stack> |
| en-CA | <https://www.capterra.ca/software/168725/alexa-marketing-stack> |
| en-GB | <https://www.capterra.co.uk/software/168725/alexa-marketing-stack> |
| en-IE | <https://www.capterra.ie/software/168725/alexa-marketing-stack> |
| en-IL | <https://www.capterra.co.il/software/168725/alexa-marketing-stack> |
| en-IN | <https://www.capterra.in/software/168725/alexa-marketing-stack> |
| en-NZ | <https://www.capterra.co.nz/software/168725/alexa-marketing-stack> |
| en-SG | <https://www.capterra.com.sg/software/168725/alexa-marketing-stack> |
| en-ZA | <https://www.capterra.co.za/software/168725/alexa-marketing-stack> |
| es | <https://www.capterra.es/software/168725/alexa-marketing-stack> |
| es-AR | <https://www.capterra.com.ar/software/168725/alexa-marketing-stack> |
| es-CL | <https://www.capterra.cl/software/168725/alexa-marketing-stack> |
| es-CO | <https://www.capterra.co/software/168725/alexa-marketing-stack> |
| es-CR | <https://www.capterra.co.cr/software/168725/alexa-marketing-stack> |
| es-DO | <https://www.capterra.do/software/168725/alexa-marketing-stack> |
| es-EC | <https://www.capterra.ec/software/168725/alexa-marketing-stack> |
| es-MX | <https://www.capterra.mx/software/168725/alexa-marketing-stack> |
| es-PA | <https://www.capterra.com.pa/software/168725/alexa-marketing-stack> |
| es-PE | <https://www.capterra.pe/software/168725/alexa-marketing-stack> |
| fr | <https://www.capterra.fr/software/168725/alexa-marketing-stack> |
| fr-BE | <https://fr.capterra.be/software/168725/alexa-marketing-stack> |
| fr-CA | <https://fr.capterra.ca/software/168725/alexa-marketing-stack> |
| fr-LU | <https://www.capterra.lu/software/168725/alexa-marketing-stack> |
| it | <https://www.capterra.it/software/168725/alexa-marketing-stack> |
| ja | <https://www.capterra.jp/software/168725/alexa-marketing-stack> |
| nl | <https://www.capterra.nl/software/168725/alexa-marketing-stack> |
| nl-BE | <https://www.capterra.be/software/168725/alexa-marketing-stack> |
| pt | <https://www.capterra.com.br/software/168725/alexa-marketing-stack> |
| pt-PT | <https://www.capterra.pt/software/168725/alexa-marketing-stack> |

-----

## Dados estruturados

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra Brasil","address":{"@type":"PostalAddress","addressLocality":"São Paulo","addressRegion":"SP","postalCode":"04538-132","streetAddress":"Edifício FL Corporate Av. Brigadeiro Faria Lima 4300, 8º Andar Itaim Bibi, 04538-132 São Paulo"},"description":"O Capterra Brasil ajuda milhões de empresas a encontrar o software ideal. Leia avaliações de usuários reais, compare opções de softwares e tome melhores decisões para o seu negócio.","email":"info@capterra.com.br","url":"https://www.capterra.com.br/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@type":"Organization","@id":"https://www.capterra.com.br/#organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.youtube.com/channel/UCC9dpt6w46BDkSs0BIQ68jQ"]},{"name":"Alexa","description":"Encontre, alcance e converta seu público-alvo com um marketing que funciona. O Alexa é uma solução de software que ajuda sua empresa a obter melhores resultados de marketing.  Oferece auditorias no local, pesquisa de palavras-chave, análise de concorrentes e análise de audiência.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/619c8a00-4481-43fd-a8b6-c58af00f0142.png","url":"https://www.capterra.com.br/software/168725/alexa-marketing-stack","@type":"SoftwareApplication","@id":"https://www.capterra.com.br/software/168725/alexa-marketing-stack#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.br/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":86,"ratingValue":4.4},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"FAQPage","@id":"https://www.capterra.com.br/software/168725/alexa-marketing-stack#faqs","mainEntity":[{"name":"Quem usa Alexa?","@type":"Question","acceptedAnswer":{"text":"Profissionais de marketing, empresários e equipes de liderança","@type":"Answer"}}]},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Ferramentas de SEO","position":2,"item":"/directory/30931/seo/software","@type":"ListItem"},{"name":"Alexa","position":3,"item":"/software/168725/alexa-marketing-stack","@type":"ListItem"}],"@id":"https://www.capterra.com.br/software/168725/alexa-marketing-stack#breadcrumblist"}]}
</script>