---
description: Tudo sobre Cognism: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Cognism - Preço, avaliações e classificação - Capterra Brasil 2026
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# Cognism

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> Líder em inteligência de vendas premium.
> 
> Conclusão: 263 usuários atribuíram a nota **4.7/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o Cognism?

Empresas ambiciosas de todos os tamanhos usam a plataforma para descobrir, conectar e interagir com tomadores de decisão qualificados mais rapidamente e fechar mais negócios.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.7/5** | 263 Avaliações |
| Praticidade | 4.8/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.6/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.5/5 | Com base em avaliações gerais |
| Recursos | 4.6/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Cognism
- **Localização**: London, Reino Unido
- **Fundada**: 2015

## Contexto comercial

- **Preço inicial**: US$ 1.000,00
- **Público-alvo**: 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: inglês
- **Países disponíveis**: Albânia, Alemanha, Andorra, Bielorrússia, Bulgária, Bélgica, Bósnia e Herzegovina, Canadá, Chipre, Cidade do Vaticano, Croácia, Dinamarca, Eslováquia, Eslovênia, Espanha, Estados Unidos, Estônia, Finlândia, França, Gibraltar e mais 35

## Recursos

- API
- Agregação e publicação de dados
- Alertas/notificações
- Análise da concorrência
- Banco de dados de contatos
- Banco de dados do cliente
- CRM
- CRM Integration
- Captura de leads
- Comunicação multicanal
- Corresponder e fundir
- Dados de intenção
- Definição de perfil de dados
- Demographic/Firmographic Data
- Descoberta de dados
- Enriquecimento de dados
- Extração de endereço de e-mail
- Extração de números de telefone
- Geração de leads
- Geração de leads B2B
- Gerenciamento de contatos
- Gerenciamento de e-mails
- Gestão de campanhas
- Gestão de leads
- Identificação da conta de destino
- Importação/exportação de dados
- Inteligência artificial e aprendizado de máquina
- Lead Nurturing
- Lead Scoring
- Limpeza de dados
- Marketing por e-mail
- Múltiplas fontes de dados
- Painel
- Painel de atividades
- Perfis de clientes
- Personalização
- Pesquisa e filtro
- Priorização
- Qualificação de leads
- Relatórios e análise de dados
- Sales Planning
- Segmentação
- Segmentação de clientes
- Segmentação de leads
- Third-Party Integrations
- Validação de endereços
- Workflow Automation

## Integrações (8 no total)

- HubSpot CRM
- LinkedIn Sales Navigator
- Outreach
- Pipedrive
- Salesforce Platform
- Salesforce Sales Cloud
- Salesloft
- Zapier

## Opções de suporte

- Email/Help Desk
- Base de conhecimento
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Software de Captação de Leads](https://www.capterra.com.br/directory/31017/lead-capture/software)

## Categorias relacionadas

- [Software de Captação de Leads](https://www.capterra.com.br/directory/31017/lead-capture/software)
- [Software CDP (Plataforma de Gestão de Clientes)](https://www.capterra.com.br/directory/31334/customer-data-platform/software)
- [Software de Gestão de Contatos](https://www.capterra.com.br/directory/30016/contact-management/software)
- [Software de Intenção de Compra](https://www.capterra.com.br/directory/32055/buyer-intent/software)
- [Software de Análise Preditiva de Leads](https://www.capterra.com.br/directory/32276/predictive-lead-scoring/software)

## Alternativas

1. [ActiveCampaign](https://www.capterra.com.br/software/79367/activecampaign) — 4.6/5 (2570 reviews)
2. [HubSpot Marketing Hub](https://www.capterra.com.br/software/171840/hubspot-marketing) — 4.5/5 (6256 reviews)
3. [Lusha](https://www.capterra.com.br/software/198383/lusha) — 4.0/5 (398 reviews)
4. [Apollo.io](https://www.capterra.com.br/software/158696/apollo) — 4.5/5 (398 reviews)
5. [Lead Forensics](https://www.capterra.com.br/software/156889/lead-forensics) — 4.5/5 (262 reviews)

## Avaliações

### "Cognism helps with prospecting." — 5.0/5

> **Paul** | *30 de julho de 2026* | Serviços e tecnologia da informação | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: quick assessment of financials for prospects and contact info. useful for getting the correct contacts efficiently
> 
> **Desvantagens**: Sometimes the mobile numbers are personal when you want work contact number, I get that it is scraping the internet for data, however.
> 
> As someone working with MSPs and Microsoft partners, Cognism helps me identify new prospects and key stakeholders far more quickly than traditional research methods. It's become an important platform for building and expanding my partner network.

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### "Quality and accuracy of data" — 5.0/5

> **Melissa** | *22 de abril de 2026* | Serviços e tecnologia da informação | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: The quality and accuracy of the data is what stands out most for me. Knowing the information is reliable saves me time, improves my confidence when reaching out, and helps me focus on having better conversations instead of questioning the data
> 
> **Desvantagens**: At first, the platform looked a bit overwhelming and not very easy to pick up on my own. Thankfully, my Account Manager called me and took the time to explain how everything worked. Their guidance made the learning process much easier, and after that, I found the platform straightforward and enjoyable to use
> 
> I’ve had a great experience using the platform and haven’t encountered any issues. Everything has worked reliably, which has made it easy to use on a day‑to‑day basis

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### "Misleading renewal and lacking credit card control on the backend." — 1.0/5

> **Derek** | *26 de setembro de 2025* | Empacotamento/Entrega de mercadorias | Taxa de recomendação: 2.0/10
> 
> **Vantagens**: The technology works. The connection to the CRM works great. The quality of the data is good 50% of the time.
> 
> **Desvantagens**: We changed our sales model and were not able to leave. Cognism's backend does not give uses the control of their account, which credit cards to use, or executing renewals. Therefore, we had changed our sales model, and they notified me I could not cancel our subscription and we were auto renewed and notified via an email from our rep that went to the spam filter. 
They need to be transparent with their contacting and renewal process. in 2025, SaaS platforms need to give Admins the ability to renew on the platform and control payment methods.
> 
> The technology works mostly. The integrations work. The customer success team is only interested in profit and loss and not the success of the clients. Their renewal and backend payment processes is misleading and purposeful to keep clients with the platform. Therefore I can't recommend them until they give the payment and renewal control to the admin. This is standard in 2025.

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### "Excellent B2B data accuracy and smooth list enrichment" — 5.0/5

> **Yeray** | *16 de junho de 2026* | Desenvolvimento e comércio exterior | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: Cognism is a powerhouse for B2B lead generation and database enrichment. The coverage of contact details and direct-dial numbers is outstanding, especially for European markets. The learning curve is very gentle, meaning our team got up to speed almost instantly. Furthermore, their strict GDPR compliance gives us absolute peace of mind regarding data security.
> 
> **Desvantagens**: The only minor downside is that bulk exporting large datasets can occasionally take a bit of time to process. Additionally, credits can run out quickly if you are doing extensive list enrichment, but given the high accuracy of the data, the investment is well worth it.
> 
> Our overall experience has been excellent. It integrates smoothly with our CRM and data workflows, allowing us to validate and clean lead lists in minutes. The onboarding support was first-class, and it has saved our teams hours of manual verification work, delivering fantastic value for money.

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### "Very Useful System" — 5.0/5

> **Thomas** | *24 de fevereiro de 2026* | Petróleo e energia | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Cognism allows our commercial team to dramatically speed up the process of connecting with the prospects most important to us. The UI is clean and efficient, and the available API connection allows me even further efficiencies via agents I create. Quality of emails is high, and my experience with their team has been brilliant. Overall very happy with Cognism.
> 
> **Desvantagens**: Nothing really. Cognism provides me and my team everything we need to be successful. We have our ideal prospects, and Cognism allows us to connect with them.

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