---
description: Tudo sobre Trustpilot: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Trustpilot - Preço, avaliações e classificação - Capterra Brasil 2026
---

Breadcrumb: [Home](/) > [Software de Gestão de Reviews e Avaliações Online](/directory/31024/review-management/software) > [Trustpilot](/software/169618/trustpilot)

# Trustpilot

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> Ferramenta de gestão das avaliações de clientes que ajuda você a se conectar e criar confiança com os clientes.
> 
> Conclusão: 1204 usuários atribuíram a nota **4.5/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o Trustpilot?

Trustpilot atende toda a economia na Internet.&#10;&#10;Comércio eletrônico&#10;Comércio varejista&#10;Serviços financeiros&#10;Serviços ao consumidor&#10;Bens de consumo&#10;Seguros&#10;Saúde&#10;Auto&#10;Viagem&#10;-

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.5/5** | 1204 Avaliações |
| Praticidade | 4.6/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.2/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.2/5 | Com base em avaliações gerais |
| Recursos | 4.4/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Trustpilot
- **Fundada**: 2007

## Contexto comercial

- **Preço inicial**: US$ 299,00
- **Modelo de preços**:  (Versão gratuita disponível) (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: alemão, dinamarquês, espanhol, francês, holandês, inglês, italiano, sueco
- **Países disponíveis**: Alemanha, Austrália, Brasil, Bélgica, Canadá, Dinamarca, Espanha, Estados Unidos, França, Irlanda, Itália, Lituânia, Nova Zelândia, Países Baixos, Reino Unido, Suécia, Suíça, Áustria

## Recursos

- Análise de dados visual
- Análise de sentimentos
- Análise de tendências
- Análise de texto
- Coleta de dados de multicanal
- Comentários anônimos
- Compartilhamento social
- Gerenciamento de SEO
- Gerenciamento de comentários
- Gerenciamento de comentários negativos
- Gestão de campanhas
- Gestão de experiência do cliente
- Gestão de pesquisas/enquetes
- Gestão de respostas
- Integração de redes sociais
- Monitoramento de reclamações
- Monitoramento de revisões
- Notificação de avaliações
- Painel
- Pesquisa por celular
- Promoção social
- Questionários e feedback
- Rastreamento de engajamento
- Relatórios e análise de dados
- Solicitação de avaliação
- Third-Party Integrations
- Visualização de dados

## Integrações (36 no total)

- Adestra
- Adobe Commerce
- BigCommerce
- Chattermill
- Flowbox
- Fresh Relevance
- Gnatta
- Gorgias
- Hootsuite
- Klaviyo
- Mailchimp
- Meta for Business
- Movable Ink
- Nosto
- OpenCart

... e mais 21 integrações

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Suporte por telefone
- Bate-papo

## Category

- [Software de Gestão de Reviews e Avaliações Online](https://www.capterra.com.br/directory/31024/review-management/software)

## Categorias relacionadas

- [Software de Gestão de Reviews e Avaliações Online](https://www.capterra.com.br/directory/31024/review-management/software)
- [Software de Satisfação do Cliente](https://www.capterra.com.br/directory/30541/customer-satisfaction/software)
- [Software de Experiência do Cliente](https://www.capterra.com.br/directory/30671/customer-experience/software)
- [Sistemas de Fidelização de Clientes](https://www.capterra.com.br/directory/10031/customer-loyalty/software)
- [Sistemas NPS (Net Promoter Score)](https://www.capterra.com.br/directory/32075/nps/software)

## Alternativas

1. [Typeform](https://www.capterra.com.br/software/137289/typeform) — 4.7/5 (964 reviews)
2. [SurveyMonkey](https://www.capterra.com.br/software/32728/surveymonkey) — 4.6/5 (10455 reviews)
3. [Broadly](https://www.capterra.com.br/software/161326/broadly-reviews) — 4.8/5 (336 reviews)
4. [Jotform](https://www.capterra.com.br/software/158456/jotform-4-0) — 4.7/5 (2885 reviews)
5. [Weave](https://www.capterra.com.br/software/141842/weave) — 4.3/5 (669 reviews)

## Avaliações

### "Ferramenta de avaliação" — 4.0/5

> **Marta** | *31 de maio de 2025* | Saúde, bem-estar e condicionamento físico | Taxa de recomendação: 7.0/10
> 
> **Vantagens**: óptima ferramenta de marketing para avaliação dos consumidores. Como as avaliações aparecem no google, podem atrair mais pessoas
> 
> **Desvantagens**: Não dá para controlar qualquer comentário negativo e desfavorável, o plano pago é dispendioso, é necessário monitorizar constantemente e responder a comentários

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### "Helpful for checking reviews before you buy" — 5.0/5

> **Portia** | *25 de abril de 2026* | Saúde, bem-estar e condicionamento físico | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: I like how easy it is to read real customer reviews before buying something or using a service. It helps me make better decisions and avoid wasting money. The layout is simple and everything is easy to understand.
> 
> **Desvantagens**: Sometimes it’s hard to know if all the reviews are genuine, as some businesses seem to have only very positive reviews. Also, not every company responds to feedback, which can be a bit frustrating.
> 
> Overall, my experience has been good. I use it regularly to check reviews before trying new products or services, and it has helped me avoid a few bad experiences. It’s a useful tool, especially when you’re unsure about a company.

-----

### "Expensive but necessary for reputation management" — 4.0/5

> **Avaliador Verificado** | *21 de julho de 2025* | Serviços e tecnologia da informação | Taxa de recomendação: 5.0/10
> 
> **Vantagens**: The interface is very user friendly, it's easy to integrate with ecommerce and easy to manage replying to customer reviews.
> 
> **Desvantagens**: It seems like it's a bit of a 'necessary evil' to have, on one hand we need a system to collect customer reviews, but also the ability to reply to any reviews and so we're left paying for this expensive bit of software just to manage our reputation.
> 
> In the past 2 years we've been a Trustpilot customer, they've increased the subscription price whilst taking away features and not adding any new features to our plan, so we're paying for a diminished product, but so many software companies are doing this nowadays. I truly wish there was an alternative

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### "A Well‑Known Review Platform That Supports Transparency" — 5.0/5

> **Radha** | *27 de abril de 2026* | Serviços jurídicos | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: What I liked most about Trustpilot was its transparency and credibility as a review platform. It provides a trusted space for customers to share genuine feedback while helping businesses understand their reputation and identify areas for improvement. I also appreciated how easy it is to collect, manage, and respond to reviews, as well as the visibility Trustpilot offers to build consumer trust and brand credibility.
> 
> **Desvantagens**: What I liked least about Trustpilot was the limited control businesses have over negative or misleading reviews. While transparency is important, disputing or removing reviews that appear inaccurate or unfair can be challenging and time‑consuming. Additionally, some of the more useful features—such as advanced analytics, customization, and review management tools—are locked behind paid plans, which can make the platform feel somewhat pay‑to‑play for businesses trying to actively manage their reputation.
> 
> Overall, my experience with Trustpilot was generally positive. The platform is effective at building transparency and trust by giving customers a space to share authentic feedback while allowing businesses to engage publicly with reviews. I found it valuable for understanding customer sentiment, monitoring brand reputation, and demonstrating accountability through responses to both positive and negative reviews.&#10;However, managing reviews can sometimes be challenging, particularly when dealing with feedback that feels misleading or unfair. Dispute processes can be time‑consuming, and many advanced features—such as deeper analytics and customization—are tied to paid plans. Despite this, Trustpilot remains a strong and widely recognized review platform, especially useful for businesses focused on credibility, visibility, and customer trust.

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### "Trustpilot’s Business Model Feels Like a Trap" — 1.0/5

> **Erik** | *7 de março de 2025* | Varejistas | Taxa de recomendação: 0.0/10
> 
> **Vantagens**: Trustpilot’s platform is well-known, and having customer reviews in one place can be useful for businesses. The integration options are solid, and the basic functionality does what it promises.
> 
> **Desvantagens**: Trustpilot’s aggressive renewal tactics and lack of transparency make them a risky partner for any business. They enforce automatic renewals at drastically increased prices without clear consent, and their support team does little to resolve disputes fairly. Instead of prioritizing customer relationships, they seem focused on locking businesses into overpriced contracts with little room for negotiation.
> 
> We initially saw value in Trustpilot, but after experiencing unethical renewal practices and a refusal to engage in fair dialogue, we can no longer recommend them. They will likely respond to this review with a generic statement about "contract terms" and directing us to their support team – but that is exactly the issue. Their "support" consists of canned responses that do not address real concerns.&#10;&#10;Any business considering Trustpilot should be extremely cautious and ensure they understand the full implications of their subscription terms. There are alternative platforms with far more ethical business practices.

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