18 anos ajudando empresas
a escolher o melhor software
Omnichannel Personalization
Conheça Omnichannel Personalization
O RichRelevance é líder global em personalização de experiência, impulsionando o crescimento digital e a fidelidade à marca para mais de 200 das maiores marcas e varejistas B2C e B2B do mundo. O RichRelevance utiliza tecnologias avançadas de IA para preencher a lacuna de experiência entre marketing e comércio para ajudar os líderes de marketing digital a realizar experiências memoráveis que tocam as pessoas, em escala, em tempo real e em todo o ciclo de vida do cliente.
Quem usa Omnichannel Personalization?
Varejistas corporativos, marcas líderes e provedores de comércio B2B que desejam se diferenciar por meio do fornecimento de experiências personalizadas de nível superior ao cliente.
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Avaliações do Omnichannel Personalization
Endless possibilities
Vantagens:
Being able to personalise the customer journey to an extend where it is not creepy, but rather beneficial and uplifting for the customers is increase both sales and more importantly improving the customer journey.
Desvantagens:
The software is very complex and therefore requires that you spend a lot of time working in their portal, creating rules and tweaking priorities in order to fully grasp complexity and interdependencies.
Create and Craft
Vantagens:
There is a vast array of options available, allowing you to manipulate every section of the website depending on your needs. However, the algorithms in place, along with the multiple strategies mean you don't have to delve into the minutiae if you don't need to
Desvantagens:
The reporting has long needed improving in terms of knowing which products have performed well, although this is now being improved with the introduction of a new suite of reports.
Good
Comentários: Generally good, no issue of the quality of product recommendations, disappointed fairly frequently data rollup fails (so half a days data is missing for up to 72 hours) but Rich Relevance do not advise that this happens upfront, I need to raise a ticket each time causing unnecessary admin - have noted my concerns but was advised that Rich Relevance do not have the resource to communicate when this issue occurs.
Vantagens:
Displays a good level of AI product recommendations without a need to manipulate results. Makes best, relatively accurate output for new products as to what product recommendations display.
Desvantagens:
Reporting limitations. Want/need a view of performance at line level.
