--- description: Tudo sobre Kochava: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Kochava - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [Software de Análises para Celular](/directory/30936/mobile-analytics/software) > [Kochava](/software/171691/unified-audience-platform) # Kochava Canonical: https://www.capterra.com.br/software/171691/unified-audience-platform Página: 1 / 2\ Próximo: [Próxima página](https://www.capterra.com.br/software/171691/unified-audience-platform?page=2) > O Kochava possui ferramentas abrangentes de análise, segmentação de público-alvo, prevenção de fraude de anúncios e inteligência comercial para profissionais de marketing de aplicativos. > > Conclusão: 25 usuários atribuíram a nota **4.6/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o Kochava? O público é composto por profissionais de marketing digital, analistas, agências de publicidade e desenvolvedores. ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.6/5** | 25 Avaliações | | Praticidade | 4.4/5 | Com base em avaliações gerais | | Suporte ao cliente | 5.0/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.7/5 | Com base em avaliações gerais | | Recursos | 4.5/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Kochava - **Localização**: Sandpoint, EUA - **Fundada**: 2011 ## Contexto comercial - **Preço inicial**: US$ 100,00 - **Modelo de preços**: (Versão gratuita disponível) (Teste grátis) - **Público-alvo**: 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Android (celular), iPhone (celular), iPad (tablet) - **Idiomas**: chinês, chinês tradicional, coreano, inglês, japonês - **Países disponíveis**: Alemanha, Austrália, Brasil, Canadá, China, Estados Unidos, Japão, México, Reino Unido, Índia ## Recursos - A/B Testing - Alertas da conta - Análise de dados de campanhas - Análise de dados do site - Análise do funil de vendas - Análise por coorte - Atribuição de múltitoque - Bloqueio de IP - Gerenciamento de contatos - Gestão de campanhas - Gestão de publicidade - Indicadores de desempenho - Mapeamento da trajetória do cliente - Modelagem de atribuições - Monitoramento de atividades - Monitoramento de campanha - Monitoramento do KPI - Multi-Channel Attribution - Notificações por push - Painel - Pesquisa e filtro - ROI Tracking - Rastreamento de cliques - Rastreamento de comportamento - Rastreamento de conversão - Rastreamento de engajamento - Rastreamento de eventos no app - Rastreamento de palavras chave - Rastreamento de retenções - Relatórios e análise de dados - Segmentação de clientes - Segmentação por público - Visualização de dados ## Opções de suporte - Email/Help Desk - Suporte por telefone - Assistência 24/7 ## Category - [Software de Análises para Celular](https://www.capterra.com.br/directory/30936/mobile-analytics/software) ## Categorias relacionadas - [Software de Análises para Celular](https://www.capterra.com.br/directory/30936/mobile-analytics/software) - [Software de Mobile Marketing](https://www.capterra.com.br/directory/31308/mobile-marketing/software) - [Software de Proteção Contra Cliques Fraudulentos](https://www.capterra.com.br/directory/31327/click-fraud/software) - [Software de Modelos de Atribuição](https://www.capterra.com.br/directory/31081/marketing-attribution/software) - [Ferramentas de Análise de Marketing](https://www.capterra.com.br/directory/31018/marketing-analytics/software) ## Alternativas 1. [Xtremepush](https://www.capterra.com.br/software/151231/xtremepush) — 4.5/5 (55 reviews) 2. [AppsFlyer](https://www.capterra.com.br/software/156811/appsflyer) — 4.5/5 (138 reviews) 3. [SlickText](https://www.capterra.com.br/software/155430/slicktext-com) — 4.8/5 (268 reviews) 4. [CleverTap](https://www.capterra.com.br/software/155737/clevertap) — 4.4/5 (59 reviews) 5. [Emma by Marigold](https://www.capterra.com.br/software/75428/emma) — 4.2/5 (156 reviews) ## Avaliações ### "Kochava Is An Amazing Tool + Amazing People" — 5.0/5 > **Ryan** | *5 de fevereiro de 2019* | Software | Taxa de recomendação: 10.0/10 > > **Vantagens**: I like Kochava's "Fraud Detection" tools makes the price of the tool worth every penny. The attribution is great - no complaints about the staple of their product. Their customer service and client support is the best in the industry. We have had many other software vendors and none come close. > > **Desvantagens**: Can be expensive and price scales up as you scale up in company growth. ----- ### "Outstanding client service and cutting-edge mobile attribution platform" — 5.0/5 > **Avaliador Verificado** | *30 de abril de 2022* | Fabricação elétrica/eletrônica | Taxa de recomendação: 10.0/10 > > **Vantagens**: Keeping track of app attribution is essential to ensuring that we know our clients. It not only helps us identify attribution but also guarantees that we understand customers holistically across numerous products across the customer lifecycle. Using first touch/last touch data, we can now zero in on the "essential stuff" rather than becoming bogged down in minutiae. > > **Desvantagens**: Because of the lack of adequate documentation, several functionalities are difficult to set up at all. However, the team is aware of this, and they're making progress toward fixing it. For those who run into problems or require assistance with complex capabilities, Kochava's support team is always on hand. > > We employ holistic attribution and analysis for all our campaigns. Previously, we relied on numerous partners to measure acquisition and re-engagement, which resulted in reporting duplication. ----- ### "Top 3 mobile measurement partner in market" — 3.0/5 > **Juan Manuel** | *3 de setembro de 2024* | Publicidade e marketing | Taxa de recomendação: 5.0/10 > > **Vantagens**: You can generate detailed and personalized reports. Segment audiences making it easier to deliver personalized messages to different user groups. > > **Desvantagens**: The platform is complicated to use for new or less experienced users, complex interface. ----- ### "Outstanding MMP with really great support" — 5.0/5 > **Avaliador Verificado** | *7 de fevereiro de 2019* | Internet | Taxa de recomendação: 10.0/10 > > **Vantagens**: Functionality - for every idea there is a solution - paired with the great support by provided by Kochava it is possible to find a way to implement it. Data availability and accuracy is outstanding High level support for important strategic questions. Open for new ideas/features which are getting prioritized and potentially put on the Kochava roadmap. > > **Desvantagens**: In the beginning the sheer amount of what can be adjusted was overwhelming and wording was not always intuitively - but onboarding was great and support team answers quickly when in doubt There are still a few bugs within the software we sometimes encounter / missing functionalities, however these are professionally addressed when raised (e.g. bugs which are not fixable by customer side are taken on by the dedicated support team), for missing functionalities workarounds are proposed > > We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally. ----- ### "NFL App + Kochava" — 4.0/5 > **Avaliador Verificado** | *13 de fevereiro de 2019* | Esportes | Taxa de recomendação: 7.0/10 > > **Vantagens**: The post install metrics (once configured to track properly) were very helpful as well as the Smartlink building process. Nic was always very prompt and positive in handling any issues/questions I had (which were frequent from my end). I felt he cared about my product goals and always made sure I understood the different mechanics within Kochava to analyze/understand my app activity. Spoke to Cale on a couple occasions and he was just as proactive and helpful. > > **Desvantagens**: I had been using Hasoffers in years past so it was a bit of a transition for me. I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me. > > It has been great to have the analytics and product teams also see the value in using a tool like Kochava. While tying spend to marketing KPI's is baseline, Kochava has also been instrumental in how we look at AMA across owned and paid efforts for the NFL App ----- Página: 1 / 2\ Próximo: [Próxima página](https://www.capterra.com.br/software/171691/unified-audience-platform?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/171691/unified-audience-platform) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | pt | | | pt-PT | | ----- ## Dados estruturados