HubSpot Marketing Hub

HubSpot Marketing Hub

da HubSpot

Quem usa o HubSpot Marketing Hub?

O software de marketing completo do HubSpot é ideal para empresas em crescimento que desejam usar o marketing de entrada para aumentar o tráfego, converter leads e gerar ROI.

Conheça o HubSpot Marketing Hub

O software de marketing de entrada da HubSpot fornece inteligência comercial de autosserviço e geração de relatórios de análise de páginas Web para medir o sucesso do site e os esforços de marketing online. O HubSpot também ajuda a empresa a ser encontrada online, converte o tráfego do site em leads e clientes e é otimizado com base nos resultados. Solicite hoje uma avaliação GRATUITA para ver como a HubSpot pode ajudá-lo a gerar leads, vendas e monitorar o sucesso do negócio!

Detalhes do HubSpot Marketing Hub

HubSpot

http://www.hubspot.com/

Fundada em 2006

Preço do HubSpot Marketing Hub

O HubSpot Marketing Hub possui uma versão gratuita e oferece versão de teste grátis. Versão paga do HubSpot Marketing Hub a partir de US$ 50,00/mês.

Preço inicial

US$ 50,00/mês

Versão gratuita

Sim

Teste Grátis

Sim

Implantação

Nuvem, SaaS, web

Formação

Pessoalmente

Ao vivo online

Webinars

Documentos

Assistência

Horário comercial

Online

Recursos do HubSpot Marketing Hub

Ferramentas de Email Marketing
Biblioteca de imagens
Campanhas gota a gota
Conformidade com CAN SPAM
Conteúdo dinâmico
E-mail otimizados para celulares
E-mails acionados por eventos
Editor de e-mail de WYSIWYG
Gerenciamento de mala direta
Gestão de assinantes
Gestão de modelos
Pesquisas do cliente
Páginas de início/formulários web
Relatórios e análise de dados
Respondedores automáticos
Testes A/B
Análise de dados
Arrastar e soltar
Criação de formulários
Edição em tempo real
Gerenciamento de SEO
Modelos
Reativo
Testes A/B
Análise de concorrentes
Auditoria
Ferramentas de pesquisa de palavras chave
Gerenciamento de links
Gestão de conteúdo
Integração do Google Analytics
Localização
Painel
Palavras-chave móveis
Rastreamento de classificações
Rastreamento de palavras chave
Testes A/B
Banco de dados de contatos
Captura de leads
Ferramentas de prospecção
Gestão do pipeline
Importação/exportação de dados
Integração de banco de dados de leads
Lead Nurturing
Lead Scoring
Segmentação de leads
Verificação/validação de leads
Agendamento de postagens
Análise de dados
Filtragem por palavras chave
Gerenciamento de contatos
Gestão de conteúdo
Gestão de múltiplas contas
Publicação automática
Rastreamento de conversão
Segmentação do cliente
Análise de dados
Compartilhamento de arquivos
Edição de rich text WYSIWYG
Gestão de postagens
Moderação de comentários
Pesquisa
Publicações de grupo
Redação colaborativa

Avaliações do HubSpot Marketing Hub

Exibindo 5 de 4.178 avaliações

Geral
4,5/5
Praticidade
4,3/5
Atendimento ao cliente
4,4/5
Recursos
4,4/5
Relação qualidade/preço
4,2/5
Sean D.
Marketing Manager
Software, 51-200 funcionários
Usou o software por: 6 a 12 meses
  • Classificação geral
    5/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    4/5
  • Atendimento ao cliente
    4/5
  • Relação qualidade/preço
    4/5
  • Probabilidade de recomendação
    8/10
  • Fonte da avaliação 
  • Avaliado em 02/08/2019

"A platform with a soul— HubSpot keeps marketing human with products built on best practices"

Comentários: HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.

Vantagens: HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient. What I liked:
• Simple, intuitive fool-proof interface
• Great support and learning resources
• HubSpot Academy makes it easy to learn marketing automation
• Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build

Desvantagens: Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products. Improvements I'd like to see:
• Better CRM function-- it was too limited for us to use
• Greater flexibility with reporting custom dashboards
• Ability to use spend/budget data from LinkedIn Ads connection
• Ability to A/B test automated emails without workaround

  • Fonte da avaliação 
  • Avaliado em 02/08/2019
Md masoom R.
Sr Executive Sales and Research
Seguros, 501-1.000 funcionários
Usou o software por: Mais de dois anos
  • Classificação geral
    4/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    4/5
  • Atendimento ao cliente
    4/5
  • Relação qualidade/preço
    4/5
  • Probabilidade de recomendação
    9/10
  • Fonte da avaliação 
  • Avaliado em 11/06/2019

"Great Marketing Automation Platform."

Comentários: Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.

Vantagens: I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.

Desvantagens: There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.

  • Fonte da avaliação 
  • Avaliado em 11/06/2019
Katie F.
Content Developer
Engenharia mecânica ou industrial, 1.001-5.000 funcionários
Usou o software por: Mais de dois anos
  • Classificação geral
    5/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    5/5
  • Atendimento ao cliente
    5/5
  • Relação qualidade/preço
    5/5
  • Probabilidade de recomendação
    10/10
  • Fonte da avaliação 
  • Avaliado em 20/05/2020

"Marketing Automation is a Breeze with Hubspot"

Comentários: Prior to using Hubspot, we had no marketing automation platform at all. Nada. Marketing automation wasn't a thing for our company! Slow to the game, I know. However, the perk of Hubspot is just how quickly you can learn and use the software. You don't have to be an expert - everything is laid out for you exactly as you need it. Plus, the Hubspot support team is incredible. Now our company has a robust and thriving series of marketing automation workflows that are based on everything from NAISC codes to form submissions to deal stages. We're happy!!

Vantagens: Marketing Automation in Hubspot is incredible!! I couldn't be happier to work with this platform daily. From creating automated emails to implementing automated workflows - everything within Hubspot is easy peasy. When making the automated emails, it's literally as simple as 1-2-make email- click save for automation - done. I can't imagine it being any more intuitive. Then using the workflows feature that use these automated emails - super simple. We haven't progressed too much further down the automation rabbit hole than the above, but we'll get there. So if you're a company like ours who is moving a bit slower - but wants to focus on marketing automation - Hubspot is definitely the platform for you.

Desvantagens: Only issue I've encountered is that Hubspot can be buggy at times. At least twice a month you'll get a notification in the system that your emails aren't sending, or that workflows are being delayed due to "unforeseen circumstances." It can take a day or so to resolve. Not too annoying, but I'd expect this once in a while - not monthly. Seems they have a few kinks to work out.

  • Fonte da avaliação 
  • Avaliado em 20/05/2020
Beatriz R.
Bachelor of Education
Usou o software por: 6 a 12 meses
  • Classificação geral
    3/5
  • Praticidade
    2/5
  • Recursos e funcionalidades
    4/5
  • Atendimento ao cliente
    4/5
  • Relação qualidade/preço
    2/5
  • Probabilidade de recomendação
    7/10
  • Fonte da avaliação 
  • Avaliado em 17/04/2018

"With HubSpot I simplified my marketing strategy and unified my team, tools and data in one place!"

Comentários: Answering some messages, sending welcome messages, or being able to send certain emails can be very time consuming and tiring if done manually. In fact, in cases where the volume of users is too large, it could be impossible. The best solution to these problems is using HubSpot

Vantagens: With the automation of marketing, we rely on the behavior to customize emails, content and offers.
Automate email campaigns to help our prospects move through the funnel and generate more qualified sales opportunities.
It also creates extraordinary emails without having to modify codes. You choose between a dozen activations, conditions and actions to send the appropriate emails to the right sales opportunities at the right time. But the best thing of all is that each workflow that it generates can be linked to a clear objective, so that we will always know if our emails work correctly. Also, because workflows are part of the fully integrated marketing platform, it also has the tools to grow and replenish our database as contacts leave the list naturally over time.

Desvantagens: The marketing aumatixación can become a complex process apart from the economic expense generated by its use. Also when there are so many tools we run the risk of focusing on paying attention to one and leaving out many automated marketing opportunities and we would be paying for functions that we do not use.
In addition, all the tools for automated marketing have their fundamental basis in the segmentation of leads, and their function is to gather information about these users in order to deliver certain content.
And the problem with this is that often this information is not always accurate enough and could lead us to deliver content to unsuitable people at the wrong time and, then, not get anything to help us, or the client in his decision-making or the brand in its growth.

Resposta dos fornecedores

por HubSpot em 18/04/2018

Hello Beatriz!

Thank you for taking the time to write this thorough review - we really appreciate your feedback!

I am really glad to hear that the platform has been helpful in unifying your marketing team's strategy, tools, and data in one place! It sounds like you are making great use of the Workflows tool to do business easier and faster!

As far as room for improvement - I'd love to dig in deeper to some of the specific issues you have been facing. Specifically, when you speak about your feeling that you may prioritizing certain tools within HubSpot while neglecting other ones - do you find this is something that happens often? Do you need to remind yourself to invest time in the other tools? Would it be helpful if HubSpot reminded you periodically about the other tools at your disposal or would this prove to be more annoying than helpful?

If you would like to continue the conversation, feel free to email me and we can keep talking!

Thank you again,
Carl

  • Fonte da avaliação 
  • Avaliado em 17/04/2018
Avaliador Verificado
Marketing Operations
Software, 51-200 funcionários
Usou o software por: Mais de dois anos
  • Classificação geral
    4/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    3/5
  • Atendimento ao cliente
    5/5
  • Relação qualidade/preço
    4/5
  • Probabilidade de recomendação
    8/10
  • Fonte da avaliação 
  • Avaliado em 20/02/2020

"Easy to Implement and Maintain"

Comentários: Support is really fantastic. They take the time to explain things and help you understand limitations and great workarounds. Great support, coupled with the fact they have the HubSpot Academy, it's really easy to learn this tool, even if you're not particularly ops-minded.

Vantagens: Very easy to use and takes minimal time to implement the tool. A lot of their default settings really encourage common "good operational" practices, like GDPR, progressive profiling on forms, opt-in, managing multiple contacts, ect.

Desvantagens: Similarly to the pro, because of HubSpot's simplicity, it sometimes can lack in complexity. Concepts like multi-touch attribution reporting are still in the early stage of development compared to other tools. However, HubSpot is always releasing new features and I've found that a lot of the more recent additions permit more complexity with

  • Fonte da avaliação 
  • Avaliado em 20/02/2020