Nielsen Marketing Cloud

Nielsen Marketing Cloud



Average Ratings

3 reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service
  • 4.5 / 5
    Features
  • 4 / 5
    Value for Money

Product Details

Vendor Details

  • Nielsen
  • http://www.nielsen.com/us/en/solutions.html

About This Software

Nielsen Marketing Cloud provides analytics, planning, and insights into your marketing data as well as access to Nielsen's data.


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Nielsen Marketing Cloud Most Helpful Reviews

Nielsen makes its easy to calculate data that we can then provide to customers.

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5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The support team is amazing, they have the most accurate data in the world and they are able to give estimates immediately.

Cons: The building of segments vs. audiences is confusing, and often times you have to wait for all of the data to load before you can even begin building estimates.

Nielsen Marketing Cloud is an excellent software to get to know consumers

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5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Comments: thanks to Nielsen Marketing Cloud we have metadata and we know all the clients in several regions of the world, which helps us to continue advancing in our online marketing strategy

Pros: What I like most about Nielsen Marketing Cloud is that it helps us improve our marketing by making our advertising effective, thanks to its reports we can see the customs of the users and the trends of the moment.

Cons: I think the price is somewhat high, but it is an excellent software