Nielsen Marketing Cloud
Average Ratings4 reviews
- Overall 5 / 5
- Ease of Use 4 / 5
- Customer Service 4.5 / 5
- Features 4.5 / 5
- Value for Money 4 / 5
About Nielsen Marketing Cloud
Nielsen Marketing Cloud provides analytics, planning, and insights into your marketing data as well as access to Nielsen's data.
Nielsen Marketing Cloud Most Helpful Reviews
Reviewed on 5/9/2018
Nielsen makes its easy to calculate data that we can then provide to customers.
Pros: The support team is amazing, they have the most accurate data in the world and they are able to give estimates immediately.
Cons: The building of segments vs. audiences is confusing, and often times you have to wait for all of the data to load before you can even begin building estimates.
Reviewed on 1/8/2019
I didn't know how useful one piece of software could be!
Pros: Where do I begin? Nielsen is some of the most useful software I have came across, not only for providing me with statistics, but also for providing me with the ability to extract potential Market Insights. The training and support they offer is fantastic too.
Cons: It did take a couple of weeks to really get on top of this software due to the share capability of it. As there are so many options and so many ways to filter the data, it can take a while to get used to.