--- description: Tudo sobre Fixel: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Fixel - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [Software CDP (Plataforma de Gestão de Clientes)](/directory/31334/customer-data-platform/software) > [Fixel](/software/175165/fixel) # Fixel Canonical: https://www.capterra.com.br/software/175165/fixel Página: 1 / 2\ Próximo: [Próxima página](https://www.capterra.com.br/software/175165/fixel?page=2) > O Fixel é uma ferramenta de segmentação totalmente automatizada que classifica o público do site com base no nível de engajamento. > > Conclusão: 11 usuários atribuíram a nota **4.8/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o Fixel? Gerentes de campanhas de empresas de B2C e agências em crescimento ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.8/5** | 11 Avaliações | | Praticidade | 4.8/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.8/5 | Com base em avaliações gerais | | Relação qualidade/preço | 5.0/5 | Com base em avaliações gerais | | Recursos | 4.6/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Fixel - **Localização**: Giv'atayim, Israel - **Fundada**: 2017 ## Contexto comercial - **Preço inicial**: US$ 99,00 - **Modelo de preços**: (Teste grátis) - **Público-alvo**: 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web - **Idiomas**: inglês - **Países disponíveis**: Alemanha, Austrália, Brasil, Canadá, China, Estados Unidos, Israel, Japão, México, Reino Unido, Índia ## Recursos - Gestão de campanhas - Personalização - Segmentação de clientes ## Integrações (18 no total) - Adobe Commerce - Drupal - Google Ads - Google Analytics 360 - HubSpot Marketing Hub - LinkedIn for Business - Marketo Engage - Meta for Business - Oracle Data Management Platform - Oracle Eloqua Marketing Automation - Outbrain - Segment - Shopify - Snapchat for Business - Taboola ... e mais 3 integrações ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Bate-papo ## Category - [Software CDP (Plataforma de Gestão de Clientes)](https://www.capterra.com.br/directory/31334/customer-data-platform/software) ## Alternativas 1. [DESelect](https://www.capterra.com.br/software/197534/deselect) — 4.6/5 (37 reviews) 2. [Klaviyo](https://www.capterra.com.br/software/156699/klaviyo) — 4.6/5 (524 reviews) 3. [Omnisend](https://www.capterra.com.br/software/153508/omnisend) — 4.7/5 (836 reviews) 4. [SALESmanago Marketing Automation](https://www.capterra.com.br/software/134496/salesmanago-marketing-automation) — 4.5/5 (246 reviews) 5. [Apollo.io](https://www.capterra.com.br/software/158696/apollo) — 4.5/5 (387 reviews) ## Avaliações ### "Remarketing on steroids" — 5.0/5 > **Or** | *30 de abril de 2019* | Publicidade e marketing | Taxa de recomendação: 10.0/10 > > **Vantagens**: First and foremost - it delivers big-time. Fixel works exactly as promised - the top quality audience as identified by Fixel consistently shows better results in terms of CPA and ROAS compared to any other remarketing segment. In addition, it's so easy to implement and use\! Just drop a small line of code, sit back and watch ys Fixel start collecting data directly within your marketing platform, ready to be put into good use. And of course - the results... it actually works\! > > **Desvantagens**: I think the user dashboard can be better, maybe provide a little more information or insights regarding the collected audience. The tools itself does the job perfectly, but it never hurts to have more insights regarding your website visitors. > > Fixel has enabled me to easily segment my website visitors into quality groups scale my campaigns' ROAS very fast while saving me hours of time-consuming analysis trying to figure out the best metrics upon which I should focus. Adding to it the large knowledge base they provide in order to help you get started easily and wonderful customer support, it's one of the simplest and most useful marketing tools I have ever used ----- ### "Takes the guess-work out of remarketing audiences" — 5.0/5 > **Avaliador Verificado** | *6 de maio de 2019* | Serviços jurídicos | Taxa de recomendação: 10.0/10 > > **Vantagens**: When running remarketing, we used to have only 2 choices - guess what the best-performing audiences would be, or run lengthy post hoc analyses (that might not hold true a month from now) to define our best audiences. Fixel simplified that - no need to spend tons of time creating multiple audiences, no need to run regular analysis - it just finds the best users, in real time, and moves them into intelligently bucketed remarketing lists. The results speak for themselves - higher conversion rates, lower CPL, and - importantly - higher conversion volume because we're finding high-performing users we would have otherwise missed. > > **Desvantagens**: I'd love to be able to peek under the hood to see the signals used to define audiences, so we can decide if there's a signal we'd like to ignore. > > It's important to note also that the team at Fixel has been super-responsive and able to solve our support requests with no follow-up on our side. ----- ### "Easy to set up, does the heavy lifting for you" — 4.0/5 > **Konstantin** | *11 de maio de 2019* | Saúde, bem-estar e condicionamento físico | Taxa de recomendação: 7.0/10 > > **Vantagens**: Easy to implement. Does the segmenting work automatically for you. Integrates well with Google Tag Manager, Facebook and Google Ads\! > > **Desvantagens**: Initial code implementation can be tricky ----- ### "Segmentation made easy" — 5.0/5 > **Itay** | *6 de maio de 2019* | Publicidade e marketing | Taxa de recomendação: 9.0/10 > > **Vantagens**: the ease of setting several segments of your website users based on engagement factors > > **Desvantagens**: it a bit of a black box so although it is working great you are not sure what is the segmentation is based on > > Great for creating retargeting groups and also a great tool to create good quality look-alike seeds (on Facebook) ----- ### "Great product" — 5.0/5 > **Guy** | *30 de abril de 2019* | Internet | Taxa de recomendação: 10.0/10 > > **Vantagens**: I've been using Fixel for a few months now for my Facebook ads campaigns. It was very easy to implement using GTM and start building audiences based on user behavior on-site. When I started running campaigns using the Fixel audiences I was able to reach a much lower CPA than a standard remarketing campaign. I also use it to expand my reach using lookalike audiences. Bottom line - a great tool to improve targeting on Facebook ads, very efficient and easy to use. > > **Desvantagens**: Take into consideration you need a certain amount of traffic to get started ----- Página: 1 / 2\ Próximo: [Próxima página](https://www.capterra.com.br/software/175165/fixel?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/175165/fixel) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Dados estruturados