Quem usa esse software?

The platform serves different industries and different business models. The spectrum ranges from e-commerce to mobility and travel to the insurance industry, e.g. Deutsche Bahn, HelloFresh, Chrono24.

Avaliações médias

10 avaliações
  • Geral 4.1/5
  • Praticidade 3.5/5
  • Atendimento ao cliente 4.3/5
  • Recursos 3.7/5
  • Relação qualidade/preço 4.2/5

Detalhes do produto

  • Versão gratuita Não
  • Teste Grátis Não
  • Implantação Nuvem, SaaS, web
  • Formação Pessoalmente
    Ao vivo online
    Documentos
  • Assistência Horário comercial
    Online

Dados sobre o fornecedor

  • CrossEngage
  • https://www.crossengage.io
  • Fundada em 2015

Sobre o CrossEngage

We fix marketing complexity to create meaningful customer engagement. So customers come to stay. CrossEngage integrates all data available (product data, user data, order data, and behavioral data) into 360-degree customer profiles, adding easy-to-use customer journey and segmentation tools, and connects this setup to your favorite marketing channels for email, direct mailing, programmatic advertising, social ads, and any other channel.

Recursos do CrossEngage

  • Análise de dados/Rastreamento do ROI
  • CTAs personalizáveis
  • Campanhas gota a gota
  • Conteúdo dinâmico
  • Inteligência de vendas
  • Lead Scoring
  • Marketing de pesquisa
  • Marketing social
  • Páginas de início/formulários web
  • Rastreamento de visitantes do site
  • Segmentação
  • Testes A/B
  • Análise de dados
  • Bate-papo ao vivo
  • Coleta de comentários
  • Conteúdo de vídeo
  • Gamificação
  • Gestão da comunicação
  • Gestão da comunidade
  • Gestão de rotatividade
  • Sindicação de conteúdo
  • Análise de dados
  • Análise de dados preditiva
  • Análise de sentimentos
  • Análise de texto
  • Coleta de dados de multicanal
  • Gerenciamento de comentários
  • Gestão de pesquisas/intenção de votos
  • Gestão do conhecimento
  • Painel
  • Segmentação de clientes
  • Ações ativadas por eventos
  • Banco de dados de contatos
  • Gestão de canais
  • Gestão de leads
  • Marketing por e-mail
  • Múltiplas campanhas
  • Análises de dados comportamentais
  • Conformidade com o RGPD
  • Correspondência de dados
  • Gestão de campanhas
  • Integração de dados
  • Modelagem preditiva
  • Perfis de clientes
  • Personalização
  • Segmentação de clientes

As avaliações mais úteis do CrossEngage

CrossEngage CDP -

Avaliado em 07/09/2018
Avaliador Verificado
Senior Growth Hacker
Recursos Humanos, 51-200 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação 
5/5
Geral
4/5
Praticidade
4/5
Recursos e funcionalidades
5/5
Atendimento ao cliente
4/5
Relação qualidade/preço
Probabilidade de recomendação:
Pouco provável Muito provável

Comentários: Overall CrossEngage helps us tremendously in building automated communication campaigns on multiple platforms. It is a great tool to use for transactional as well as marketing communication. We make good use of the platform to distribute our audiences across major platforms as well for use in segmented marketing and as a basis for lookalike audiences for prospecting.

Vantagens: The platform has a straightforward internal logic and a matching interface. It is really easy to use the two built-in main features (customer attributes and events) to build segments and customer journeys. I find the ways in which these segments and journeys can be put to use in automating communication intuitive.

Desvantagens: There are certain integrations that are lacking and some of the integrations are a real challenge to set up, especially since quick development resulted in sub-par documentation.

Resposta dos fornecedores

por CrossEngage em 01/10/2018

Hello,

Thanks for your honest feedback. We are happy that CrossEngage helps you to easily orchestrate campaigns across multiple channels. We are constantly developing new integrations to provide additional functionality. As you wrote, we don't always manage to update the documentation accordingly. In these cases, we are happy to help you in person. Furthermore, we are currently updating our complete documentation.

Best,
Manuel

Great tool to orchestrate existing marketing channels

Avaliado em 20/09/2018
Christian E.
Team Lead CRM
Atacadistas, 51-200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação 
4/5
Geral
4/5
Praticidade
4/5
Recursos e funcionalidades
4/5
Atendimento ao cliente
5/5
Relação qualidade/preço
Probabilidade de recomendação:
Pouco provável Muito provável

Comentários: Great experience, responsive, nice and helpful people

Vantagens: - many integrations --> possibility to use and align existing tools/channels (emarsys, optilyz, etc.)
- all user and product data actionable in one place
- high personalization possible (combination of customer feed and real time customer behavior)

Desvantagens: - no raw data export of statistics yet
- no campaign flow chart yet (therefore multi step campaigns are a bit more difficult to maintain)

Resposta dos fornecedores

por CrossEngage em 02/10/2018

Hello Christian,

As one of our first clients we are glad that you appreciate using our tool. As you know, we are trying to improve our statistics features. In addition, our new stories feature will greatly improve the overview of campaigns.

Best,
Manuel

Very agile company to set up cross channel campaigns

Avaliado em 12/09/2018
Daniela S.
Senior CRM
Varejistas, 201-500 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação 
4/5
Geral
4/5
Praticidade
4/5
Recursos e funcionalidades
4/5
Atendimento ao cliente
4/5
Relação qualidade/preço
Probabilidade de recomendação:
Pouco provável Muito provável

Comentários: Our main focus of using CrossEngage is to control for the right communication for our customers at the right point in time to create moments.

Vantagens: The possibilities are endless especially with the right partners at hand. Continuous developments in UI and the application itself. Can handle a huge amount of date in an impressive speed.

Desvantagens: Not every implementation can be used intuitively and needs some time to practise.

Resposta dos fornecedores

por CrossEngage em 02/10/2018

Hello Daniela,

It's good to hear from you. We are happy to support your cross-channel campaigns in the best possible way. For a simpler implementation, we steadily continue to optimize our user interface and simplify the integration processes. To provide your customers with unique moments, we are eager to personally help you to set up new campaigns.

Best,
Manuel

Holistic Campaign Management Tool

Avaliado em 12/09/2018
Melanie S.
Head of CRM, Brand Management & Graphic
Varejistas, 201-500 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação 
3/5
Geral
3/5
Praticidade
3/5
Recursos e funcionalidades
3/5
Atendimento ao cliente
3/5
Relação qualidade/preço
Probabilidade de recomendação:
Pouco provável Muito provável

Comentários: Good cooperation in developing solutions for our business needs

Vantagens: High flexibility to set up communication for various channels
Great segmentation perfomance

Desvantagens: Good UI but still complex in use due to different set ups of connection to CMS/3rd party tools

Resposta dos fornecedores

por CrossEngage em 02/10/2018

Hello Melanie,

We are very happy about your review and the close cooperation. Due to our best-of-breed approach, there are of course always different scenarios, which we want to realize in the best possible way for each client. If there is still a problem here, please let us know.

Best,
Manuel

I need more reporting possibilities

Avaliado em 10/09/2018
Ramona M.
Trainee Online Marketing
Publicidade e marketing, 51-200 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação 
5/5
Geral
2/5
Praticidade
3/5
Recursos e funcionalidades
5/5
Atendimento ao cliente
Relação qualidade/preço
Probabilidade de recomendação:
Pouco provável Muito provável

Vantagens: Possibility to easily send trigger emails. Convenient placeholders and easy way of changing e.g. dates of voucher codes. Creating pools and segments is really easy. Support is always really quick and helping

Desvantagens: There's not really a good way for us to build reportings around our campaigns. It would be really handy to download the reports you get in every campaign Dashboard. Additionally this dashboard is a bit annoying to set the date every time. The time frame is really long.. to look at 2 weeks or the last week without changing the dates/timeframe and see everything first sight would be better.

Resposta dos fornecedores

por CrossEngage em 02/10/2018

Hello Ramona,

Thank you very much for your suggestions, we take that to heart. The upcoming statistics API might help you to set up dashboards according to your own requirements. We are also working on our own dashboard, which will summarize the relevant parameters of your campaigns. More about that soon.

Best,
Manuel

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