---
description: Tudo sobre Ahrefs: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Ahrefs - Preço, avaliações e classificação - Capterra Brasil 2026
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Breadcrumb: [Home](/) > [Ferramentas de SEO](/directory/30931/seo/software) > [Ahrefs](/software/176340/ahrefs)

# Ahrefs

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> Um conjunto de poderosas ferramentas de SEO para aumentar o tráfego de pesquisa, pesquisar concorrentes e supervisionar o nicho.
> 
> Conclusão: 583 usuários atribuíram a nota **4.7/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o Ahrefs?

SEOs, profissionais de marketing, agências, empresas, pequenas e médias empresas.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.7/5** | 583 Avaliações |
| Praticidade | 4.5/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.5/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.2/5 | Com base em avaliações gerais |
| Recursos | 4.7/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Ahrefs
- **Fundada**: 2010

## Contexto comercial

- **Preço inicial**: US$ 0,00
- **Modelo de preços**:  (Versão gratuita disponível) (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: alemão, chinês, espanhol, francês, holandês, inglês, japonês, polonês, português, russo, sueco, turco
- **Países disponíveis**: Alemanha, Angola, Argélia, Austrália, Benin, Botsuana, Brasil, Burquina Faso, Burundi, Cabo Verde, Camarões, Canadá, Chade, China, Comores, Congo - Kinshasa, Djibuti, Egito, Eritreia, Essuatíni e mais 46

## Recursos

- API
- Alertas/notificações
- Análise da concorrência
- Análise de dados do site
- Automação de marketing
- Ferramentas de pesquisa de palavras chave
- Gerenciamento de SEO
- Gerenciamento de links
- Gestão de auditorias
- Gestão de campanhas
- Gestão de conteúdo
- Importação/exportação de dados
- Indicadores de desempenho
- Inteligência artificial e aprendizado de máquina
- Marketing Management
- Monitoramento
- Painel
- Painel de atividades
- Pesquisa e filtro
- Rastreamento de conversão
- Rastreamento de palavras chave
- Relatórios de tráfego da Internet
- Relatórios e análise de dados
- Relatórios e estatística
- Visualização de dados

## Integrações (2 no total)

- Google Analytics 360
- Google Search Console

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Bate-papo

## Category

- [Ferramentas de SEO](https://www.capterra.com.br/directory/30931/seo/software)

## Categorias relacionadas

- [Ferramentas de SEO](https://www.capterra.com.br/directory/30931/seo/software)
- [Software de Otimização de Websites](https://www.capterra.com.br/directory/31557/website-optimization-tools/software)
- [Software Web Analytics](https://www.capterra.com.br/directory/30073/web-analytics/software)
- [Software de Marketing de Redes Sociais](https://www.capterra.com.br/directory/30781/social-media-marketing/software)
- [Ferramentas de Automação de Marketing](https://www.capterra.com.br/directory/6/marketing-automation/software)

## Alternativas

1. [Semrush](https://www.capterra.com.br/software/151962/semrush) — 4.6/5 (2317 reviews)
2. [Wix](https://www.capterra.com.br/software/169007/wix) — 4.4/5 (10668 reviews)
3. [SEO PowerSuite](https://www.capterra.com.br/software/127616/seo-powersuite) — 4.5/5 (382 reviews)
4. [AccuRanker](https://www.capterra.com.br/software/149278/accuranker) — 4.9/5 (330 reviews)
5. [SE Ranking](https://www.capterra.com.br/software/142169/se-ranking) — 4.7/5 (297 reviews)

## Avaliações

### "Declining quality of data since 2023" — 2.0/5

> **Jana** | *24 de setembro de 2025* | Publicidade e marketing | Taxa de recomendação: 1.0/10
> 
> **Vantagens**: We are still a paying user of Ahrefs at TheoryDigital but honestly, there's less and less to like. I have been extensively using the keyword research tool though, to produce writing prompts. That's the only thing that's keeping me there.
> 
> **Desvantagens**: They quit tracking niche keywords in like 2023, probably because of the server cost. So for websites in tiny niches the traffic would routinely be estimated as 0 unless you ranked on major, mainstream keywords. This costed webmasters agency business because some agencies had a process where they evaluated traffic based on Ahrefs and would not accept any alternative way. And now in 2025 they no longer track any positions that rank at over 10th place in Google, because the forced pagination in Google API would make their costs also prohibitive.
> 
> Overall the traffic estimates Ahrefs show are extremely misleading my opinion is that marketing agencies should no longer use this tool as a point of reference about traffic levels on a website. The outdated impression of Ahrefs as a reliable reference is causing damage in the industry. The keyword search has been pretty good as an ideation tool, but I worry that now that they don't access 2+ pages of SERP they will no longer have the data to provide matching queries and related queries that were so great for my process. TLDR processes relying on Ahrefs need to be rebuilt now\!

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### "Ahrefs is the best option to keyword research" — 5.0/5

> **Paulo** | *26 de junho de 2024* | Saúde, bem-estar e condicionamento físico | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Excellent user interface. You can use it to content insights, competitor analysis and keyword research
> 
> **Desvantagens**: Price is a bit too expensive, but worth it on long term

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### "Amazing tool, but it's expensive." — 4.0/5

> **Deyan** | *6 de fevereiro de 2025* | Internet | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: The sheer amount of features make ahrefs a great tool. If you need to pick ONLY ONE SEO software, go with ahrefs.
> 
> **Desvantagens**: Pricing is quite high. There's a joke running around that even thinking about ahrefs costs you a credit.

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### "Years in my digital marketing toolset and will be for years to come" — 5.0/5

> **Paul** | *6 de setembro de 2025* | Publicidade e marketing | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: Organisation of massive data into really simple to follow 'flows'. I think just about everyone will find their own fairly unique way of doing the reporting they need but unlike some of the competition - that's fantastic\! Find the data, deep dive into it, explore, collate lists, download, analyse. There's so many opportunities to use this data set.
> 
> **Desvantagens**: I think tools like this start as one thing and then try to move into full stack analysis or usage tools. Ahrefs has done this - so perhaps you're paying for things you don't need - but it has handled it a touch more gracefully than other software.
> 
> I've been a user of Ahrefs for many years. It's a treasure trove of incredible digital marketing data - particularly for SEO, PPC and social research. My personal opinion is that it's handling the pivot to GEO really well and remains a staple of my digital marketing toolset.

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### "A go-to SEO tool that delivers, if you're ready to invest in it" — 5.0/5

> **Avaliador Verificado** | *28 de abril de 2026* | Publicidade e marketing | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: What stands out most to me about Ahrefs is the way information is presented. The graphics, the colors, and the visual layout make understanding a lot of data feel effortless. For someone with an analytical mind like mine, being able to see complex data presented in a clear, visual way makes it so much easier to process, work with, and make quick decisions from.
> 
> **Desvantagens**: Ahrefs is not cheap, and for a small business just getting started with SEO, it can be hard to justify the monthly cost.
> 
> Once you get comfortable navigating Ahrefs, the insights you get on keywords, backlinks, and competitors are hard to find anywhere else at the same quality.

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## Links

- [Ver em Capterra](https://www.capterra.com.br/software/176340/ahrefs)

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