Google Analytics

Google Analytics

da Google

Quem usa o Google Analytics?

Plataforma de análise baseada em nuvem, que permite que empresas de todos os portes rastreiem o comportamento dos usuários e as interações dos clientes com sites e aplicativos, acessem e compartilhem informações de marketing e muito mais.

Conheça o Google Analytics

Plataforma de análise que permite que empresas de todos os portes rastreiem o comportamento dos usuários, obtenham ideias de marketing e muito mais.

Detalhes do Google Analytics

Google

http://www.google.com

Preço do Google Analytics

O Google Analytics possui uma versão gratuita, mas não oferece versão de teste grátis.

Versão gratuita

Sim

Teste Grátis

Não

Implantação

Nuvem, SaaS, web

Celular - Android nativo

Formação

Documentos

Assistência

Online

Recursos do Google Analytics

Software Web Analytics
Gestão de campanhas
Gestão de várias plantas
Monitoramento de tempo na página
Rastreamento da interação entre usuários
Rastreamento de conversão
Rastreamento de fontes de referência
Rastreamento de palavras chave
Rastreamento de pesquisa no site
Rastreamento de páginas consultadas
Seguimento de objetivos

Avaliações do Google Analytics

Exibindo 5 de 4.623 avaliações

Geral
4,7/5
Praticidade
4,1/5
Atendimento ao cliente
4,2/5
Recursos
4,6/5
Relação qualidade/preço
4,7/5
Avaliador Verificado
CEo
Publicidade e marketing, 2-10 funcionários
Usou o software por: Mais de dois anos
  • Classificação geral
    5/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    5/5
  • Atendimento ao cliente
    5/5
  • Relação qualidade/preço
    Não avaliado
  • Probabilidade de recomendação
    10/10
  • Fonte da avaliação 
  • Avaliado em 30/05/2020

"Muito bom , recomendo"

Comentários: Sem duvida recomendo, utilizamos muito na agência de marketing

Vantagens: Vale muito a pena, utilizamos semanalmente gerando relatórios para nossos clientes a fim de medir resultados

Desvantagens: As vezes trava um pouco quando o volume de informações é grande, mas no geral é muito bom, recomendo

  • Fonte da avaliação 
  • Avaliado em 30/05/2020
Prithviraj J.
SEO Consultant
Publicidade e marketing, 51-200 funcionários
Usou o software por: Mais de dois anos
  • Classificação geral
    5/5
  • Praticidade
    4/5
  • Recursos e funcionalidades
    5/5
  • Atendimento ao cliente
    5/5
  • Relação qualidade/preço
    5/5
  • Probabilidade de recomendação
    10/10
  • Fonte da avaliação 
  • Avaliado em 11/06/2020

"Best Tool To Interpret the Development of Your Website/App"

Comentários: I am using Google Analytics to track the performance of many of our clients.
1- Google analytics, overall is easy to use tool
2- Best thing about Google analytics is its's free
Problems I can solve using Google Analytics
1- I can easily track which page of my client's website is not performing
2- Easy to track traffic, know which pages and content is getting more viewed and further I can improve this pages and content for better conversions
3- Easy to track individual product performance for e-commerce store site
4- Easy to track which page has technical issue by analyzing sales funnel
5- Helps improving landing pages by analyzing the page performance based on traffic, session duration and conversion rate.
Benefits of Google Analytics:
1- I can improve my website's performance by analyzing each and every page performance and upgrading it for conversion.
2- I can easily compare product's performance for e-commerce site and give reports to client about every product sales.
3- I can easily improve my app's performance ans user interface by knowing every screen's performance

Vantagens: 1- Ready Reports Generation
2- Real-time analysis of a website
3- Analysis of variety of site

Desvantagens: 1- Few complications in combining dimensions and metrics
2- Few methods are tricky for setting up filters and segmentations

  • Fonte da avaliação 
  • Avaliado em 11/06/2020
Harshit B.
Software Engineer
Software, 13-50 funcionários
Usou o software por: Mais de dois anos
  • Classificação geral
    5/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    5/5
  • Atendimento ao cliente
    5/5
  • Relação qualidade/preço
    4/5
  • Probabilidade de recomendação
    9/10
  • Fonte da avaliação 
  • Avaliado em 03/01/2020

"With Google Analytics, you will Know your customers ! "

Comentários: The overall experience of Google Analytics has been excellent, we been able to mould our offering to the end user in a way that he/she gets the most out of the website and make an informed choice when dealing with a purchasing decision.

Vantagens: Google Analytics has helped us understand our consumers better. We have been able to get real time updates about the audience on the site, which page they are active on and which application/product is getting the most number of views and so and it also help us in making our landing page better by providing a more intuitive experience.

Desvantagens: The software is excellent in most aspects, however there were features like acquisition and behaviour where we felt a lot more can be provided by the site, and the iOS and Android apps can also be a lot better with respect to intuitiveness.

  • Fonte da avaliação 
  • Avaliado em 03/01/2020
Jamie P.
Executive Assistant
Publicidade e marketing, 13-50 funcionários
Usou o software por: Mais de dois anos
  • Classificação geral
    3/5
  • Praticidade
    1/5
  • Recursos e funcionalidades
    3/5
  • Atendimento ao cliente
    2/5
  • Relação qualidade/preço
    3/5
  • Probabilidade de recomendação
    3/10
  • Fonte da avaliação 
  • Avaliado em 18/02/2020

"Maybe I'm Stupid"

Comentários: With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.

Vantagens: If you know what you are looking for--and how to find it again after Google makes approximately 300 changes and updates--Google Analytics can be exceptionally useful. In our business, it is extremely important to not only know that a given media product is working for the client, but also to be able to PROVE the success (or failure) of a product to the client. Our clients--the business owners and their staff--want to be sure that they are spending their money on advertising products that work. It is very easy to claim that, yes, this product is working for you, but it is another matter entirely to be SURE and to be able to prove that success. Google Analytics allows us to track digital interactions with the customer's website. Typically, our clients have no idea if their websites are seeing increases in customer traffic following advertising campaigns (such as television and radio), or if the digital ads placed are doing exactly what they should be doing.

Desvantagens: While the concept behind Google Analytics is great, the actual execution leaves much to be desired, at least for me. Maybe I'm completely stupid (a fair assessment) or too Gen X and not Millennial enough to find Google Analytics easy to use. It surely doesn't help that it seems that the user dashboard/interface changes every time I use it. Knowing how to navigate through the various levels and sections of the monstrosity that is Google Analytics to find exactly what metrics are needed in any given situation is an artform--and I feel like I've only just mastered stick figures and maybe a smidge of finger-painting. In short, I'm not an artist.

  • Fonte da avaliação 
  • Avaliado em 18/02/2020
Craig S.
Small Business Owner
Roupa e moda, 2-10 funcionários
Usou o software por: Mais de dois anos
  • Classificação geral
    4/5
  • Praticidade
    4/5
  • Recursos e funcionalidades
    4/5
  • Atendimento ao cliente
    3/5
  • Relação qualidade/preço
    Não avaliado
  • Probabilidade de recomendação
    8/10
  • Fonte da avaliação 
  • Avaliado em 16/03/2020

"Easy to use Analytics tool for Newbies"

Comentários: Using Google Analytics tracking software is easy and provides the analytical insights about my customer traffic, engagement and conversion funnel. So, I can optimize my e-commerce website content, marketing and products to increase sales. But due to limited support from Google and no development or coding experience, implementing enhanced e-commerce tracking was not easy and made me spend more time than I would have wanted before going live. If Google can provide e-commerce tracking developer resource, it would help newbies like me get the best optimization insights in lesser time.

Vantagens: I implemented Google Analytics tracking on my e-commerce website. So, I could track where traffic is coming from, on what products it is converting and who are my customers. My favorite feature of Google Analytics is Shopping Behavior because it showed me the complete funnel of sessions of customers who engaged with product banners, how many of those customers ended up going to product detail pages, who from those added items to their shopping cart and finally how many bought the products. When I analyzed this funnel, I was able to determine the list of customers I could re-target so they bought more.

Desvantagens: Implementing enhanced e-commerce tracking to correlate customer traffic and engagement with product performance was the most challenging part of Google Analytics implementation. Because I didn't have coding background and I never hired a professional developer. I tried to self serve by reading support documentation on Google's developer portal. Although that portal is pretty comprehensive with examples of code snippets, I didn't feel confident about customizing the code to fulfill my analytics needs. The concept of custom dimensions and custom metrics, scope and how to send data was complex.

  • Fonte da avaliação 
  • Avaliado em 16/03/2020