--- description: Tudo sobre AdRoll: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: AdRoll - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Automação de Marketing](/directory/6/marketing-automation/software) > [AdRoll](/software/179140/adroll) # AdRoll Canonical: https://www.capterra.com.br/software/179140/adroll Página: 1 / 4\ Próximo: [Próxima página](https://www.capterra.com.br/software/179140/adroll?page=2) > Solução de automação de marketing baseada na nuvem para empresas, que permite criar anúncios, integrar ferramentas de marketing, implantar campanhas etc. > > Conclusão: 74 usuários atribuíram a nota **4.0/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o AdRoll? Solução de gestão de anúncios para empresas de comércio eletrônico de todos os tamanhos que ajuda a envolver, converter e medir clientes potenciais. ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.0/5** | 74 Avaliações | | Praticidade | 3.9/5 | Com base em avaliações gerais | | Suporte ao cliente | 3.9/5 | Com base em avaliações gerais | | Relação qualidade/preço | 3.7/5 | Com base em avaliações gerais | | Recursos | 3.9/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 70% | (7/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: NextRoll - **Fundada**: 2016 ## Contexto comercial - **Preço inicial**: US$ 1,00 - **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web - **Idiomas**: inglês - **Países disponíveis**: Austrália, Canadá, Estados Unidos, Reino Unido ## Recursos - A/B Testing - Análise de comportamentos - Análise de dados de campanhas - Anúncios com utilização de retargeting - Atribuição entre canais - Automação de marketing - CRM - Conteúdo dinâmico - Gestão da comunicação - Gestão de campanhas - Gestão de leads - Gestão de modelos - Marketing de multicanal - Marketing social - Painel de atividades - Personalização - ROI Tracking - Rastreamento de conversão - Rastreamento de visitantes do site - Recomendações - Segmentação - Segmentação de clientes - Segmentação por comportamentos - Segmentação por público - Visualização de dados ## Integrações (33 no total) - Adobe Commerce - Attribution - BigCommerce - Campaign Monitor by Marigold - Constant Contact - CoreCommerce - Foxy - Funnel - Google Analytics 360 - HubSpot CRM - Improvado - Joomla - Mailchimp - Marketo Engage - Miva ... e mais 18 integrações ## Opções de suporte - Email/Help Desk - Suporte por telefone - Bate-papo ## Category - [Ferramentas de Automação de Marketing](https://www.capterra.com.br/directory/6/marketing-automation/software) ## Categorias relacionadas - [Ferramentas de Automação de Marketing](https://www.capterra.com.br/directory/6/marketing-automation/software) - [Software para Plataformas de E-Commerce B2B](https://www.capterra.com.br/directory/31821/b2b-ecommerce-platform/software) - [Software de Publicidade de Display](https://www.capterra.com.br/directory/32335/display-advertising/software) - [Software para Agência de Publicidade](https://www.capterra.com.br/directory/30736/advertising-agency/software) - [Software para Personalização](https://www.capterra.com.br/directory/30965/personalization/software) ## Alternativas 1. [Marketing 360](https://www.capterra.com.br/software/148516/marketing-360) — 4.5/5 (1132 reviews) 2. [Criteo](https://www.capterra.com.br/software/162594/criteo) — 3.9/5 (22 reviews) 3. [Mailchimp](https://www.capterra.com.br/software/110228/mailchimp) — 4.5/5 (17572 reviews) 4. [Aimtell](https://www.capterra.com.br/software/148573/aimtell) — 4.6/5 (19 reviews) 5. [Omnisend](https://www.capterra.com.br/software/153508/omnisend) — 4.7/5 (836 reviews) ## Avaliações ### "AdRoll lets you retarget your users in the easiest way" — 5.0/5 > **Mithil** | *22 de agosto de 2019* | Publicidade e marketing | Taxa de recomendação: 8.0/10 > > **Vantagens**: There is no complexity with this product. Right from reporting to customer service. > > **Desvantagens**: It does not capture the lead information. API integration is difficult too. > > IT has been great due to the simple features and use. No technical or training required. ----- ### "Adroll is the gateway to advertising campaigns" — 5.0/5 > **Carlos Eduardo** | *27 de janeiro de 2023* | Hospitais e Saúde | Taxa de recomendação: 10.0/10 > > **Vantagens**: Adroll allowed us to create campaigns and ads in record time. It provided us with a success manager to provide the client with unique recommendations and clear and accurate information. We have been able to retarget customers through Adroll's tools by attaching them to certain points of contact through our Lead and website. Adroll also shows us the option of bulk loading, further optimizing the ads and getting a higher ROI on the investment. Adroll is the ideal tool for companies with high online traffic. We have been able to set up dynamic ads and get faster results compared to Facebook and Google. The multi-tasking feature is amazing and useful, it doesn't slow down any social campaigns that are running no matter how many are active and online. In short, Adroll is perfect for retargeting customers with specific products. > > **Desvantagens**: Sometimes the data takes a little longer to update and you have to be very vigilant. Stores a lot of cookies, which has limited us to using Adroll on unknown windows or specific users where we have to clear the cache very often. Adroll should also include time frames in the display windows for clients. > > Adroll has always been our window to ad campaigns and data analysis synchronizing with Facebook and the ads we manage within the platform within our marketing department. Adroll shows us an extremely useful data collection and also the use of several features that allowed us to track the tasks of some clients. It allows us to see the different points of contact through which we can provide the client with immediate and direct help. ----- ### "Broken from Day One — 4 Months of Errors, No Resolution, and Wasted Ad Spend" — 1.0/5 > **Lindsay** | *30 de setembro de 2025* | Gestão da educação | Taxa de recomendação: 0.0/10 > > **Vantagens**: nothing. It's been a horrible experience. From bad tech support to no customer support to the platform constantly breaking and getting errors. i'm not sure how they are still in business. > > **Desvantagens**: Absolutely everything felt broken. Since June, nothing has worked as promised. The Facebook/Instagram integration never functioned, constant errors like “Unable to save your information” blocked progress, and every time we fixed one step, something else broke. Campaigns sat at zero delivery for days despite budget and approved ads. The interface is confusing (bid strategy vs. optimization settings don’t match what support tells you), and support has been the worst part — slow, repetitive, and fragmented. We were handed off between dozens of reps, told to wait up to two weeks for tech support while money was being wasted, and never given clear answers. Four months of wasted time and ad spend with no accountability. > > Since June 2025, AdRoll has been a nonstop cycle of errors, broken processes, zero delivery, and ineffective support. We were told to keep trying while paying for services that never worked. After being handed off to dozens of reps and waiting two weeks for “tech support” during active spend, we still don’t have a functioning setup. Do not recommend. What Went Wrong (By Layer) 1) Core Product Reliability — Constant Break Errors Repeated platform error blocking basic actions: “Unable to save your information. Please try again or contact Support.” Every time we fixed one step, something else broke (settings, integrations, or delivery). Progress was one step forward, two steps back for four straight months. 2) Meta (Facebook/Instagram) Integration — Never Worked The Facebook/Instagram integration never functioned correctly from the start (June onward). We were repeatedly told it was an “audience” issue, with no concrete guidance or resolution path. Even after “credits” were provided and multiple troubleshooting rounds, the integration and saving ads still failed. 3) Campaign Delivery — Zero Activity Despite Budget With a live campaign and approved ads, we saw 0 impressions / 0 clicks / 0 spend for days. We were told to change to Impressions; the UI didn’t show an “Impressions” option where expected, causing more delays. Eventually discovered AdRoll hides “impressions” under Ad Group → Optimization Strategy → Reach (CPM), while Campaign-level bid strategy (Highest Volume / Cost per Result / Bid Cap) is a different control. This UI/UX mismatch wastes time and causes misconfiguration. 4) Misleading/Confusing UI — “Bid Strategy” vs. “Optimization” “Bid strategy” appears at Campaign level, but billing/optimization (Clicks vs Landing Page Views vs Reach/CPM) is at Ad Group level. Support instructions (“switch to impressions”) didn’t match the UI language (no “Impressions” label in the dropdown; it’s called Reach). This confusion directly contributed to the campaign not spending for days. 5) Support Experience — Ineffective, Slow, and Fragmented We were passed between dozens of different reps with no continuity or ownership. Two-week wait just to reach “tech support” — while campaigns were supposed to be spending. Repetitive questions, contradictory guidance, and no root-cause fix. No working escalation path until we began seeking executive contacts ourselves. 6) Financial Impact — Paying for a Non-Working Service Months of wasted budget and time on a platform that never delivered basic functionality. We were told to “keep trying” or to wait weeks for help — while our timelines (enrollment campaigns) were time-sensitive. The “credits” offered didn’t resolve the underlying Meta integration or save errors. Month-by-Month Snapshot June 2025: Onboarding and Meta integration attempts begin. Immediate platform errors (“Unable to save your information”). Integration never functional. July 2025: Multiple support threads; the go-to explanation becomes “it’s the audience” with no clear, actionable fix. No working integration. August 2025: Hand-offs between many reps continue; no ownership. We keep troubleshooting the same items. No stable progress. September 2025: Told to wait ~2 weeks for tech support while we’re running time-sensitive campaigns. Campaign shows zero delivery for days despite budget and approved ads. UI confusion over Impressions vs Reach and Campaign vs Ad Group settings further slows progress. Still not resolved. Why We Don’t Recommend AdRoll Reliability: Frequent, blocking errors on basic actions for months. Integrations: Meta connection never stabilized; “audience” deflection instead of diagnostics. Usability: Critical settings are buried or labeled inconsistently (Reach vs Impressions; campaign bid vs ad-group optimization). Support: Slow, fragmented, and ineffective; weeks-long waits during active spend. Cost: You will pay while you wait and re-explain your case to new reps. Bottom Line: If your business depends on reliable social integrations, clear optimization controls, and responsive support (ours does), AdRoll is not a safe choice based on our experience from June–September 2025. ----- ### "Quite straightforward, very little tech background needed, but not always best for small website." — 5.0/5 > **Jaron** | *21 de agosto de 2018* | Hotelaria | Taxa de recomendação: 9.0/10 > > **Vantagens**: Adroll makes it super easy to jump into retargeting ads with little to no previous experience. I had never run retargeting ads before, and the platform makes it pretty easy to get started by guiding you through the process. They also have pretty great support that will help you along the way to get your ads live. I am fortunate to have a graphic design background, so it's pretty easy for me to design and upload my own high quality banner ads. I believe that they will help you too if you do not have that skill. > > **Desvantagens**: There is a minimum ad spend. This doesn't seem like it would be a big deal, but let me explain why it's unfortunate for me. I own a local service business. We only service people in our geographical area. Because of this, I don't have a ton of web traffic compared to an ecommerce website, blog, marketplace, SaaS, etc. I only receive traffic from people in my 50 mile radius. With a minimum ad spend per day, this means that my small amount of local web traffic just gets bombarded by a lot of retargeting ads. Basically, the minimum budget is divided by a small number of website visitors. If I had larger traffic, it wouldn't be a big deal. I wish that I could have a lower budget with my small amount of local traffic. ----- ### "Very nice looking - but double check your numbers" — 4.0/5 > **Brian** | *3 de outubro de 2019* | Varejistas | Taxa de recomendação: 6.0/10 > > **Vantagens**: AdRoll has a very nice looking interface that is pretty easy to deal with. One of the things I like is how easy it is to put a campaign together and get it running. It is very easy to get a quick glimpse of your numbers and see how you are currently doing.... > > **Desvantagens**: However, the buyer does need to beware in how attribution is counted for AdRoll. AdRoll, like most companies, tries to make their numbers look better than they really are. There are different columns for click-attributed revenue and another one for view-attributed revenue. I am sorry - view-attributed revenue is not a direct click to my site and should not factor into how well your ROAS is working out. > > Overall - I enjoy the interface from AdRoll and find it really easy to get campaigns out and running. One just needs to make sure their numbers are accurate so utilizing another source for attribution is important. ----- Página: 1 / 4\ Próximo: [Próxima página](https://www.capterra.com.br/software/179140/adroll?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/179140/adroll) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dados estruturados