---
description: Tudo sobre Playable: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Playable - Preço, avaliações e classificação - Capterra Brasil 2026
---

Breadcrumb: [Home](/) > [Sistemas de Gamificação](/directory/30911/gamification/software) > [Playable](/software/179977/playable)

# Playable

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> Plataforma de gamificação para profissionais de marketing. Potencializando o marketing de jogos de mais de 650 marcas em todo o mundo para a obtenção de resultados.
> 
> Conclusão: 32 usuários atribuíram a nota **4.6/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o Playable?

Marcas que desenvolvem estratégias de marketing ambiciosas gerando impacto diário nos negócios. Empresas B2C e B2B de qualquer setor podem impulsionar um desempenho de marketing excepcional com marketing de jogos.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.6/5** | 32 Avaliações |
| Praticidade | 4.3/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.8/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.3/5 | Com base em avaliações gerais |
| Recursos | 4.3/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Playable
- **Fundada**: 2006

## Contexto comercial

- **Público-alvo**: 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: inglês
- **Países disponíveis**: Albânia, Alemanha, Andorra, Anguila, Antígua e Barbuda, Aruba, Austrália, Bahamas, Barbados, Belize, Bermudas, Bielorrússia, Bulgária, Bélgica, Bósnia e Herzegovina, Canadá, Chipre, Costa Rica, Croácia, Cuba e mais 71

## Recursos

- Enquetes/votações
- Ferramentas de colaboração
- Geração de leads
- Gestão de concursos
- Gestão de formulários
- Gestão de recompensas
- Gestão de recompensas
- Goal Setting/Tracking
- Indicadores de desempenho
- Integração de redes sociais
- Motivação dos funcionários
- Promoção social
- Páginas de início/formulários web
- Tabelas de classificação geral

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Sistemas de Gamificação](https://www.capterra.com.br/directory/30911/gamification/software)

## Categorias relacionadas

- [Sistemas de Gamificação](https://www.capterra.com.br/directory/30911/gamification/software)
- [Software para Concursos](https://www.capterra.com.br/directory/30801/contest/software)

## Alternativas

1. [Kahoot\!](https://www.capterra.com.br/software/156399/kahoot) — 4.7/5 (2889 reviews)
2. [Goosechase](https://www.capterra.com.br/software/198630/goosechase) — 4.8/5 (127 reviews)
3. [Easypromos](https://www.capterra.com.br/software/144520/easypromos) — 4.5/5 (52 reviews)
4. [Qualifio](https://www.capterra.com.br/software/147199/qualifio) — 4.3/5 (42 reviews)
5. [Drimify](https://www.capterra.com.br/software/211829/drimify) — 4.8/5 (23 reviews)

## Avaliações

### "Great tool with innovative setup" — 5.0/5

> **Jesper** | *15 de setembro de 2022* | Varejistas | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: How easy it is to implement graphic, like videos, gifs, images and use of css for a better game experience
> 
> **Desvantagens**: I'm looking forward to see some previews of the font I'm using, when setting up font styles. We use a lot of custom fonts, that sometimes doesn't look as planned.
> 
> Leadfamly is easy to use, has a lot of different game types and opportunities.  And the support is fast and very helpful if you ever need som help.

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### "Intuitive and user-friendly" — 4.0/5

> **Sabine** | *26 de setembro de 2024* | Ócio, viagens e turismo | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: Simple, intuitive interface that makes it easy to create interactive video content.&#10;High level of personalization options.
> 
> **Desvantagens**: Creating and refining high-quality, effective games can take more time than anticipated.
> 
> My overall experience with Playable has been positive. The platform offers an intuitive and user-friendly interface, making it easy to create engaging, gamified experiences without requiring deep technical knowledge.  The customization options allowed me to tailor the games to match our brand.&#10;&#10;A standout aspect of my experience has been the support. Both my success manager and the chat support team have been incredibly effective and helpful, offering timely assistance whenever needed. They've helped me resolve issues multiple times, ensuring smooth use of the platform.

-----

### "Horrible" — 1.0/5

> **Magdalena Lidia** | *4 de julho de 2023* | Consultoria de gestão | Taxa de recomendação: 0.0/10
> 
> **Vantagens**: Nothing about this tool. Waste of time and money.
> 
> **Desvantagens**: After 25 hours, created 4 games, and none of them works. I spent plenty of time to figure out simple steps.They should hire UX designer with experienced. Because I can't collect leads.I have talk with their team, but I can see they don't know how to use this program either.
> 
> Long path of figure out that nothing wokrs.

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### "A great platform that has been very well thought out." — 5.0/5

> **Tim** | *17 de abril de 2024* | Publicidade e marketing | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: There is an awful lot to like about Playable. It is a great platform that has been very well thought out... But the elements I value most are the range of games to select from, the sophistication of the platform in terms of reporting, personalisation, performance management etc... But best of all the ease of use when building games... Oh, and the absolutely first class support\!
> 
> **Desvantagens**: There's not a lot to dislike, but I guess you can always target price. If it was even lower cost it would be even better\!
> 
> Our overall experience has been very positive. It can take time to sell it in to clients, but once a client is on board they become strong advocates themselves and often repeat purchasers... Every game we have built so far for our clients has been easy to build... And getting easier every time\!... And has performed exceptionally well for our clients delivering impressive engagement stats and exceeding the clients' targets.

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### "Easy-to-use & impactful CMS and Gamified Marketing Tool" — 5.0/5

> **Garrett** | *1 de abril de 2022* | Internet | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: I love the ease of use and the team at Leadfamly, they go over and above and with the experience on the team, you are sure to have out-of-this-world results and fun all around. Also, the pricing for value is excellent for a marketing technology tool with this ROI.
> 
> **Desvantagens**: I would only request a but more development on the dashboards, but currently set up also works, I'm just a data nerd, but it integrates to my other tools so no problems just a suggestion.
> 
> Leadfamly is changing the gamified and playable campaign space, I love the science and the impact it has on business and how easy they are to work with. Highly recommended.

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