---
description: Tudo sobre WooCommerce: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: WooCommerce - Preço, avaliações e classificação - Capterra Brasil 2026
---

Breadcrumb: [Home](/) > [Plataformas de E-Commerce](/directory/3/ecommerce/software) > [WooCommerce](/software/187800/woocommerce)

# WooCommerce

Canonical: https://www.capterra.com.br/software/187800/woocommerce

Página: 1 / 43\
Próximo: [Próxima página](https://www.capterra.com.br/software/187800/woocommerce?page=2)

> Plataforma de comércio eletrônico de código aberto baseada na Internet que ajuda na criação de loja online com opções de tema, pagamento, remessa e mais.
> 
> Conclusão: 1054 usuários atribuíram a nota **4.5/5**. Melhor classificado para **Probabilidade de recomendação**.

-----

## Resumo

### Quem usa o WooCommerce?

Plataforma de comércio eletrônico que ajuda estabelecimentos de varejo de pequeno a grande porte a gerenciar várias contas de clientes, pagamentos, pedidos, estoques e lojas.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.5/5** | 1054 Avaliações |
| Praticidade | 4.3/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.0/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.6/5 | Com base em avaliações gerais |
| Recursos | 4.5/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Automattic
- **Localização**: San Francisco, EUA

## Contexto comercial

- **Modelo de preços**:  (Versão gratuita disponível) (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Windows (local), Linux (local)
- **Idiomas**: africâner, alemão, chinês, coreano, dinamarquês, espanhol, finlandês, francês, hebraico, holandês, inglês, italiano, japonês, norueguês, sueco, turco, árabe
- **Países disponíveis**: Austrália, Canadá, Estados Unidos, França, Reino Unido

## Recursos

- API
- Acesso para Celular
- Administração de impostos
- Administração de website
- CRM
- Carrinho de compras
- Catalog Management
- Gerenciamento de SEO
- Gestão de avaliações
- Gestão de comércio eletrônico
- Gestão de devoluções
- Gestão de estoques
- Gestão de pedidos
- Gestão de promoções
- Gestão de remessas
- Marketing por e-mail
- Otimização de estoques
- Relatórios e análise de dados
- Segurança de dados
- Third-Party Integrations

## Integrações (17 no total)

- Brevo
- Campaign Monitor by Marigold
- Elementor
- Google Analytics 360
- HappyFox Chat
- Klaviyo
- LiveChat
- MailerLite
- Meta for Business
- PayPal
- PayPal Enterprise Payments
- ReferralCandy
- Square Point of Sale
- Stripe
- WordPress

... e mais 2 integrações

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento

## Category

- [Plataformas de E-Commerce](https://www.capterra.com.br/directory/3/ecommerce/software)

## Categorias relacionadas

- [Plataformas de E-Commerce](https://www.capterra.com.br/directory/3/ecommerce/software)
- [Sistema de Gestão de Estoque](https://www.capterra.com.br/directory/30006/inventory-management/software)
- [Sistemas de Carrinho de Compras](https://www.capterra.com.br/directory/30848/shopping-cart/software)
- [Plataformas de Headless E-Commerce](https://www.capterra.com.br/directory/32175/headless-ecommerce-platform/software)

## Alternativas

1. [Shopify](https://www.capterra.com.br/software/83891/shopify) — 4.5/5 (6721 reviews)
2. [Wix](https://www.capterra.com.br/software/169007/wix) — 4.4/5 (10792 reviews)
3. [Shopify POS](https://www.capterra.com.br/software/205337/shopify-pos) — 4.6/5 (248 reviews)
4. [Salesforce Commerce Cloud](https://www.capterra.com.br/software/180822/salesforce-commerce-cloud) — 4.5/5 (103 reviews)
5. [Adobe Commerce](https://www.capterra.com.br/software/83890/magento-commerce) — 4.3/5 (662 reviews)

## Avaliações

### "Great Bolt-On Ecommerce Tool for Wordpress" — 4.0/5

> **Micah** | *11 de setembro de 2026* | Publicidade e marketing | Taxa de recomendação: 7.0/10
> 
> **Vantagens**: I love how it is the go-to system for the greatest CMS on earth - Wordpress. It makes launching a website and selling ecommerce in the same instance easier
> 
> **Desvantagens**: I don't like how it does not have as many features as competing alternative ecommerce tools, I think it has a little way to go to get as many integrations and ease of use
> 
> It is a great tool to bolt onto the greatest CMS on earth, wordpress, but it lacks more advanced ecommerce features

-----

### "WooCommerce Usage Review" — 4.0/5

> **Dean** | *28 de agosto de 2026* | Serviços ao consumidor | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: We use WooCommerce for our site and payment processing. It is easy to use and we were able to to customize our front and backend of our site with ease.
> 
> **Desvantagens**: It took a min to go through  and understand all the features that they offer. Some of the features you have to upgrade to use them.

-----

### "If you are just starting out or need Wordpress, woo commerce is your main option, otherwise if you can move to something better" — 3.0/5

> **Francesco** | *4 de fevereiro de 2026* | Artes e artesanato | Taxa de recomendação: 5.0/10
> 
> **Vantagens**: It is free, easy to setup (at least at the beginning) and you can start getting payment right away with a plethora of payment gateways
> 
> **Desvantagens**: It is very hard to customize or adapt to your own business model. A simple thing like removing some fields from the checkout can be a painful process even with plugins
> 
> I needed to use woo commerce but it's an old platform that even if has been made "modern looking" it is still too clunky.

-----

### "The best (and only) truly free ecommerce plugin" — 5.0/5

> **Austin** | *30 de junho de 2026* | Publicidade e marketing | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: It's overall the best bang for the buck ecommerce Software available. It allows more technical users to be able to customize it using code, as well as less technical users to add on features through the WordPress plugin repository.
> 
> **Desvantagens**: Websites with a lot of products can experience site speed issues, however, this sometimes can be dependent on the hosting environment. Integration with 3rd party shipping platforms can sometimes be difficult.
> 
> Whether you have a web development background or not, WooCommerce can be a great place to start selling if you have an existing WordPress website.

-----

### "Run your online Wordpress store with WooCommerce" — 5.0/5

> **Susan** | *29 de agosto de 2026* | Bens de consumo | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: I like that I can run my online store with WooCommerce and that Woo has other plugins with their name that are all compatible
> 
> **Desvantagens**: I'd say that it needs a more robust reporting and customer journey data aspect to it to provide more insight into the customer journey.
> 
> Overall experience with woo commerce is great. I havent had any issues and now I've also started with woo payments that integrates well with WooCommerce

-----

Página: 1 / 43\
Próximo: [Próxima página](https://www.capterra.com.br/software/187800/woocommerce?page=2)

## Links

- [Ver em Capterra](https://www.capterra.com.br/software/187800/woocommerce)

## Esta página está disponível nos seguintes idiomas

| Localidade | URL |
| de | <https://www.capterra.com.de/software/187800/woocommerce> |
| de-AT | <https://www.capterra.at/software/187800/woocommerce> |
| de-CH | <https://www.capterra.ch/software/187800/woocommerce> |
| en | <https://www.capterra.com/p/225601/WooCommerce/> |
| en-AE | <https://www.capterra.ae/software/187800/woocommerce> |
| en-AU | <https://www.capterra.com.au/software/187800/woocommerce> |
| en-CA | <https://www.capterra.ca/software/187800/woocommerce> |
| en-GB | <https://www.capterra.co.uk/software/187800/woocommerce> |
| en-IE | <https://www.capterra.ie/software/187800/woocommerce> |
| en-IL | <https://www.capterra.co.il/software/187800/woocommerce> |
| en-IN | <https://www.capterra.in/software/187800/woocommerce> |
| en-NZ | <https://www.capterra.co.nz/software/187800/woocommerce> |
| en-SG | <https://www.capterra.com.sg/software/187800/woocommerce> |
| en-ZA | <https://www.capterra.co.za/software/187800/woocommerce> |
| es | <https://www.capterra.es/software/187800/woocommerce> |
| es-AR | <https://www.capterra.com.ar/software/187800/woocommerce> |
| es-CL | <https://www.capterra.cl/software/187800/woocommerce> |
| es-CO | <https://www.capterra.co/software/187800/woocommerce> |
| es-CR | <https://www.capterra.co.cr/software/187800/woocommerce> |
| es-DO | <https://www.capterra.do/software/187800/woocommerce> |
| es-EC | <https://www.capterra.ec/software/187800/woocommerce> |
| es-MX | <https://www.capterra.mx/software/187800/woocommerce> |
| es-PA | <https://www.capterra.com.pa/software/187800/woocommerce> |
| es-PE | <https://www.capterra.pe/software/187800/woocommerce> |
| fr | <https://www.capterra.fr/software/187800/woocommerce> |
| fr-BE | <https://fr.capterra.be/software/187800/woocommerce> |
| fr-CA | <https://fr.capterra.ca/software/187800/woocommerce> |
| fr-LU | <https://www.capterra.lu/software/187800/woocommerce> |
| it | <https://www.capterra.it/software/187800/woocommerce> |
| nl | <https://www.capterra.nl/software/187800/woocommerce> |
| nl-BE | <https://www.capterra.be/software/187800/woocommerce> |
| pt | <https://www.capterra.com.br/software/187800/woocommerce> |
| pt-PT | <https://www.capterra.pt/software/187800/woocommerce> |

-----

## Dados estruturados

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra Brasil","address":{"@type":"PostalAddress","addressLocality":"São Paulo","addressRegion":"SP","postalCode":"04538-132","streetAddress":"Edifício FL Corporate Av. Brigadeiro Faria Lima 4300, 8º Andar Itaim Bibi, 04538-132 São Paulo"},"description":"O Capterra Brasil ajuda milhões de empresas a encontrar o software ideal. Leia avaliações de usuários reais, compare opções de softwares e tome melhores decisões para o seu negócio.","email":"info@capterra.com.br","url":"https://www.capterra.com.br/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@type":"Organization","@id":"https://www.capterra.com.br/#organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.youtube.com/channel/UCC9dpt6w46BDkSs0BIQ68jQ"]},{"name":"WooCommerce","description":"Plataforma de comércio eletrônico de código aberto baseada na Internet que ajuda na criação de loja online com opções de tema, pagamento, remessa e mais.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/4184c6f8-466a-4071-b7f6-20fd597e21e2.png","url":"https://www.capterra.com.br/software/187800/woocommerce","@type":"SoftwareApplication","@id":"https://www.capterra.com.br/software/187800/woocommerce#software","publisher":{"@id":"https://www.capterra.com.br/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":1054,"ratingValue":4.5},"operatingSystem":"Cloud, Windows on premise, Linux on premise"},{"@type":"FAQPage","@id":"https://www.capterra.com.br/software/187800/woocommerce#faqs","mainEntity":[{"name":"Quem usa WooCommerce?","@type":"Question","acceptedAnswer":{"text":"Plataforma de comércio eletrônico que ajuda estabelecimentos de varejo de pequeno a grande porte a gerenciar várias contas de clientes, pagamentos, pedidos, estoques e lojas.","@type":"Answer"}}]},{"@type":"BreadcrumbList","@id":"https://www.capterra.com.br/software/187800/woocommerce#breadcrumblist","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Plataformas de E-Commerce","position":2,"item":"/directory/3/ecommerce/software","@type":"ListItem"},{"name":"WooCommerce","position":3,"item":"/software/187800/woocommerce","@type":"ListItem"}]}]}
</script>