---
description: Tudo sobre WooCommerce: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: WooCommerce - Preço, avaliações e classificação - Capterra Brasil 2026
---

Breadcrumb: [Home](/) > [Plataformas de E-Commerce](/directory/3/ecommerce/software) > [WooCommerce](/software/187800/woocommerce)

# WooCommerce

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> Plataforma de comércio eletrônico de código aberto baseada na Internet que ajuda na criação de loja online com opções de tema, pagamento, remessa e mais.
> 
> Conclusão: 1040 usuários atribuíram a nota **4.5/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o WooCommerce?

Plataforma de comércio eletrônico que ajuda estabelecimentos de varejo de pequeno a grande porte a gerenciar várias contas de clientes, pagamentos, pedidos, estoques e lojas.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.5/5** | 1040 Avaliações |
| Praticidade | 4.3/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.0/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.6/5 | Com base em avaliações gerais |
| Recursos | 4.5/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Automattic
- **Localização**: San Francisco, EUA

## Contexto comercial

- **Modelo de preços**:  (Versão gratuita disponível) (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Windows (local), Linux (local)
- **Idiomas**: inglês
- **Países disponíveis**: Austrália, Canadá, Estados Unidos, França, Reino Unido

## Recursos

- Acesso para Celular
- Administração de impostos
- Administração de website
- CRM
- Carrinho de compras
- Catalog Management
- Gerenciamento de SEO
- Gestão de avaliações
- Gestão de comércio eletrônico
- Gestão de devoluções
- Gestão de estoques
- Gestão de pedidos
- Gestão de promoções
- Gestão de remessas
- Marketing por e-mail
- Relatórios e análise de dados
- Segurança de dados
- Third-Party Integrations

## Integrações (18 no total)

- Brevo
- Campaign Monitor by Marigold
- Elementor
- Google Analytics 360
- HappyFox Chat
- Klaviyo
- LiveChat
- Mailchimp
- MailerLite
- Meta for Business
- PayPal
- PayPal Enterprise Payments
- ReferralCandy
- Square Point of Sale
- Stripe

... e mais 3 integrações

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento

## Category

- [Plataformas de E-Commerce](https://www.capterra.com.br/directory/3/ecommerce/software)

## Categorias relacionadas

- [Plataformas de E-Commerce](https://www.capterra.com.br/directory/3/ecommerce/software)
- [Sistema de Gestão de Estoque](https://www.capterra.com.br/directory/30006/inventory-management/software)
- [Sistemas de Carrinho de Compras](https://www.capterra.com.br/directory/30848/shopping-cart/software)

## Alternativas

1. [Shopify](https://www.capterra.com.br/software/83891/shopify) — 4.5/5 (6670 reviews)
2. [Wix](https://www.capterra.com.br/software/169007/wix) — 4.4/5 (10606 reviews)
3. [Shopify POS](https://www.capterra.com.br/software/205337/shopify-pos) — 4.6/5 (239 reviews)
4. [Salesforce Commerce Cloud](https://www.capterra.com.br/software/180822/salesforce-commerce-cloud) — 4.6/5 (97 reviews)
5. [Adobe Commerce](https://www.capterra.com.br/software/83890/magento-commerce) — 4.3/5 (655 reviews)

## Avaliações

### "Muito boa para gestão de estoque" — 5.0/5

> **Anna** | *8 de abril de 2024* | Roupa e moda | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: Eu utilize o Woocommerce dentro de outra plataforma muito famosa, posso dizer que com base também nas minhas experiências anteriores, o Woocommerce satisfez todas as minhas necessidades em relação à minha loja online, a gestão de estoque dela é muito boa, então facilitou muito para eu poder organizar tudo certinho.
> 
> **Desvantagens**: Alguns plugins entram em conflito com o Woocommerce, acredito que esse seja o único fato que me incomodou um pouco

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### "WOO WHO WOo" — 5.0/5

> **Keith** | *18 de março de 2026* | Varejistas | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: They do a great job of keeping the software updated and installed properly. Fee structure is in line with other software and often less in that there is no per transaction fee. Setup was easy, making new products or variants is also really easy.
> 
> **Desvantagens**: Freight setup is complicated but this isn’t really a problem of WOO, freight is complicated. We use a third party for freight pricing. The store adds the freight but we don’t actually use WOO for freight.
> 
> We might have preferred a nicer look to the product listing but this works. We have never had a glitch and enjoy the simplicity of the program

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### "Great free plugin and easy to use once set up." — 5.0/5

> **Athena** | *2 de fevereiro de 2026* | Serviços e tecnologia da informação | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: WooCommerce made it easy to set up our online store, update products, offer different versions of products, and accept different payment types. Any issues we encountered have always been swiftly corrected. The core plugin is free, so the value is in it from the start.
> 
> **Desvantagens**: Learning to set up products isn't entirely user-friendly, and takes a bit of effort to understand all the different components to it.
> 
> I enjoy working with it. While it takes a bit to learn, at times it's absolutely worth the time to learn once you have the hang of it.

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### "If you are just starting out or need Wordpress, woo commerce is your main option, otherwise if you can move to something better" — 3.0/5

> **Francesco** | *4 de fevereiro de 2026* | Artes e artesanato | Taxa de recomendação: 5.0/10
> 
> **Vantagens**: It is free, easy to setup (at least at the beginning) and you can start getting payment right away with a plethora of payment gateways
> 
> **Desvantagens**: It is very hard to customize or adapt to your own business model. A simple thing like removing some fields from the checkout can be a painful process even with plugins
> 
> I needed to use woo commerce but it's an old platform that even if has been made "modern looking" it is still too clunky.

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### "A Highly Customizable Ecommerce Solution for WordPress" — 5.0/5

> **Scott** | *26 de janeiro de 2026* | Materiais de construção | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: We love how easy WooCommerce is to set up and manage, while still offering a high level of flexibility and customization. It integrates well with WordPress, and the plugin ecosystem is huge and there’s a solution for almost every use case. We’ve been able to tailor several WooCommerce plugins to match our exact business needs, and overall the platform has been very reliable. WooCommerce support has also been great whenever we’ve needed help.
> 
> **Desvantagens**: The biggest downside is plugin management, especially when you run a larger store with a lot of extensions. Keeping track of plugin subscriptions, renewals, and which account they’re tied to can get confusing over time. We’ve occasionally had to reach out to support to merge or clean up subscriptions, but support has always been responsive and helpful.
> 
> Overall, WooCommerce has been an excellent ecommerce platform for our business. We use it as the core ecommerce engine for two websites and it has allowed us to customize nearly every part of the store experience, from checkout and shipping rules to product logic and customer flows. We primarily use WooCommerce-developed extensions when possible, but we’ve also had strong results with reputable third-party plugins. If you want a flexible platform that can scale with your needs, WooCommerce has been a great fit.

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## Links

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