---
description: Tudo sobre DESelect: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: DESelect - Preço, avaliações e classificação - Capterra Brasil 2026
---

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# DESelect

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> Segmentação para profissionais de marketing ocupados que usam o Salesforce Marketing Cloud, sem SQL ou dependência técnica.
> 
> Conclusão: 37 usuários atribuíram a nota **4.6/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o DESelect?

Usuários do Salesforce Marketing Cloud.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.6/5** | 37 Avaliações |
| Praticidade | 4.5/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.9/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.5/5 | Com base em avaliações gerais |
| Recursos | 4.5/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: DESelect
- **Fundada**: 2019

## Contexto comercial

- **Preço inicial**: US$ 750,00
- **Modelo de preços**:  (Versão gratuita disponível)
- **Público-alvo**: 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: inglês
- **Países disponíveis**: Afeganistão, Anguila, Antígua e Barbuda, Armênia, Aruba, Arábia Saudita, Azerbaijão, Bahamas, Bangladesh, Barbados, Barein, Belize, Bermudas, Brunei, Butão, Bélgica, Camboja, Canadá, Catar, Cazaquistão e mais 66

## Recursos

- A/B Testing
- Análise de dados de campanhas
- Análises de dados comportamentais
- Calendário de marketing
- Ferramentas de colaboração
- Gestão de campanhas
- Gestão de modelos
- Goal Setting/Tracking
- Mapeamento da trajetória do cliente
- Marketing por e-mail
- Múltiplas fontes de dados
- Perfis de clientes
- Personalização
- Relatórios e análise de dados
- Segmentação
- Segmentação de clientes
- Segmentação por público

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento

## Category

- [Software para Planejamento de Marketing](https://www.capterra.com.br/directory/30964/marketing-planning/software)

## Categorias relacionadas

- [Software para Planejamento de Marketing](https://www.capterra.com.br/directory/30964/marketing-planning/software)
- [Ferramentas de Email Marketing](https://www.capterra.com.br/directory/30013/email-marketing/software)
- [Ferramentas de Automação de Marketing](https://www.capterra.com.br/directory/6/marketing-automation/software)
- [Software para Plataformas de Gestão de Dados](https://www.capterra.com.br/directory/32261/data-management-platforms/software)
- [Sistemas de Gestão de Dados](https://www.capterra.com.br/directory/31003/data-management/software)

## Alternativas

1. [Klaviyo](https://www.capterra.com.br/software/156699/klaviyo) — 4.6/5 (524 reviews)
2. [SALESmanago Marketing Automation](https://www.capterra.com.br/software/134496/salesmanago-marketing-automation) — 4.5/5 (246 reviews)
3. [Customer.io](https://www.capterra.com.br/software/174023/customer-io) — 4.7/5 (87 reviews)
4. [Pipedrive](https://www.capterra.com.br/software/132666/pipedrive) — 4.5/5 (3042 reviews)
5. [ZoomInfo Sales](https://www.capterra.com.br/software/168264/zoominfo-sales) — 4.1/5 (317 reviews)

## Avaliações

### "Easy and time saving" — 5.0/5

> **Scott** | *29 de março de 2023* | Educação superior | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: We really like how easy it is to use the tool.  Users who are not as experienced in SQL can easily put together audiences, build data extensions and update data without ever typing a line of code.
> 
> **Desvantagens**: Would love to be able to transition SQL code to DESelect segments.  Backwards compatibility maybe?
> 
> Great business partners.  They work with you to build, teach and help you succeed in using their product.  The team is amazing and always helpful and on top of what we need.

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### "Great place to store and segment all our customer data" — 5.0/5

> **Josh** | *11 de junho de 2024* | Transporte rodoviário e ferroviário | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: It lets us easily filter through our customer data to create relevant target audiences through segmentation, and holds enough detail on them to allow us to personalise our campaigns, while still complying with GDPR.
> 
> **Desvantagens**: If I get something wrong setting up a target audience, it's not always clear what I've done wrong. It's always human error, but sometimes I'd appreciate more handholding so less detective work is required when a new data extension brings up 0 customers.

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### "Segmentation tool built for MarketingCloud" — 3.0/5

> **Yasmin** | *13 de janeiro de 2022* | Gestão da educação | Taxa de recomendação: 6.0/10
> 
> **Vantagens**: Easy drag-and-drop functionality
A more visual representation of SQL statements
Preview mode
Less time-consuming
> 
> **Desvantagens**: Not easy for non-data minded marketeers (knowledge of data relationships needed)
Errors occur often
> 
> Before DESelect, we were using Salesforce SalesCloud Reports \& Campaign Combiner to create segments \& selections used for emailing purposes. It did not require any SQL knowledge. But, in the background, data processing problems arose when creating selections, apart from the time-consuming actions from our data analysts \& marketeers. As a company, we have a large number of daily and weekly queries to handle.
At this point, DESelect was consulted to make segmentation much easier, also for complex email selections. We felt there were no other solutions in the market or on the Salesforce AppExchange. As we have no SQL experience in-house, MarketingCloud Queries was also no option. This sort of work can distract marketeers from their real workload. Their focus must be on the targets and KPIs, rather than spending time figuring out how to do segmentation.
Using DESelect is much more efficient and much easier than using SQL especially if you are a non-technical person. DESelect’s drag-and-drop functionality and a more visual representation of SQL statements really help marketeers make their selections, avoiding spending more time than they should.

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### "Great data segmentation and targeting tool" — 4.0/5

> **Amy** | *21 de maio de 2024* | Transporte rodoviário e ferroviário | Taxa de recomendação: 7.0/10
> 
> **Vantagens**: Ability to see exact customer send numbers for email comms pre-send, rather than afterwards (which was my previous experience using Audience Builder in Salesforce). The level of segmentation you're able to perform within the data.
> 
> **Desvantagens**: Takes getting used to - feels a lot more complex than Audience Builder to wrap your head around.

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### "Great addition to Marketing Cloud" — 5.0/5

> **Brad** | *17 de janeiro de 2024* | Varejistas | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: DESelect has been an outstanding addition to our Marketing Cloud tech stack. It has allowed us to enable less technically-inclined individuals to create customer segments without having to get technical resources involved. They also have a great on-boarding team and support staff in case you run into any issues.
> 
> **Desvantagens**: DESelect has a bit of a learning curve at first due to the many features and functionalities of the platform.

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