---
description: Tudo sobre G2 Marketing Solutions: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: G2 Marketing Solutions - Preço, avaliações e classificação - Capterra Brasil 2026
---

Breadcrumb: [Home](/) > [Software de Intenção de Compra](/directory/32055/buyer-intent/software) > [G2 Marketing Solutions](/software/206206/buyer-discovery)

# G2 Marketing Solutions

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> O Gartner Digital Markets fornece dados de intenção B2B de mais de nove milhões de compradores de software no mercado para impulsionar o pipeline de vendas e a priorização de contas.
> 
> Conclusão: 42 usuários atribuíram a nota **4.0/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o G2 Marketing Solutions?

O produto é ideal para todos os fornecedores de software B2B que buscam descobrir sinais de intenção de compradores de software no mercado.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.0/5** | 42 Avaliações |
| Praticidade | 4.3/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.3/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 3.8/5 | Com base em avaliações gerais |
| Recursos | 4.1/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 70% | (7/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: G2
- **Localização**: Chicago, EUA
- **Fundada**: 2012

## Contexto comercial

- **Público-alvo**: 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: inglês
- **Países disponíveis**: Estados Unidos

## Recursos

- API
- Análise da concorrência
- Análise de dados preditiva
- CRM
- Dados de intenção
- Demographic/Firmographic Data
- Enriquecimento de dados
- Geração de leads B2B
- Identificação da conta de destino
- Importação/exportação de dados
- Inteligência artificial e aprendizado de máquina
- Marketing por e-mail
- Notificação de leads
- Priorização
- Relatórios e análise de dados

## Integrações (82 no total)

- 6sense Revenue Marketing
- 6sense Sales Intelligence
- Adobe Marketo Engage
- Agentforce
- Apollo.io
- AppDirect
- Arcade
- Awstats
- Base
- Chameleon
- ChatGPT
- Chili Piper
- Claude
- Consensus
- Crayon Intel

... e mais 67 integrações

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone

## Category

- [Software de Intenção de Compra](https://www.capterra.com.br/directory/32055/buyer-intent/software)

## Categorias relacionadas

- [Software de Intenção de Compra](https://www.capterra.com.br/directory/32055/buyer-intent/software)
- [AI Sales Development Representatives (SDRs)](https://www.capterra.com.br/directory/34663/ai-sales-development-representatives-sdrs/software)
- [Ferramentas de Pesquisa](https://www.capterra.com.br/directory/30092/survey/software)
- [Software de Assistente de Vendas com IA](https://www.capterra.com.br/directory/34135/ai-sales-assistant/software)
- [Software para Chatbots](https://www.capterra.com.br/directory/32448/chatbot/software)

## Alternativas

1. [Lead Forensics](https://www.capterra.com.br/software/156889/lead-forensics) — 4.5/5 (262 reviews)
2. [Apollo.io](https://www.capterra.com.br/software/158696/apollo) — 4.5/5 (398 reviews)
3. [ZoomInfo Sales](https://www.capterra.com.br/software/168264/ZoomInfo-sales) — 4.1/5 (322 reviews)
4. [Cognism](https://www.capterra.com.br/software/169083/cognism) — 4.7/5 (263 reviews)
5. [Lusha](https://www.capterra.com.br/software/198383/lusha) — 4.0/5 (398 reviews)

## Avaliações

### "Great way to get started with intent data" — 4.0/5

> **Jonathan** | *25 de maio de 2021* | Internet | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: I like the transparency of where the data is collected from as opposed to some other intent providers. The quality of the user interface and it's connection to Salesforce and Hubspot are solid. Customer success team has been responsive and helpful.
> 
> **Desvantagens**: Not easy to prove value quickly, so you have to create a lot of organizational buy-in. The team could provide more ready-made resources for this.
> 
> Uncovering the organizations that are doing research about our solution but not visiting our website/converting on our advertising.

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### "Buyer Discovery makes Intent Data Easy to Understand" — 4.0/5

> **Eric** | *27 de setembro de 2021* | Serviços e tecnologia da informação | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: The fields that are included in the intent data tables and exported reports are easy to understand and showcase, with variables such as High, Low, or Very High. It makes it very simple to sort and categorize the data.
> 
> **Desvantagens**: To access the data, you have to have a separate login and user interface than the Capterra Vendor backend, which is annoying, especially when other buyer intent platforms incorporate the data into their other features easy to navigate. This isn't a deal-breaker, but it does add a bit of effort to accessing the data.

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### "Egregiously overpriced + inaccurate data. Pushy sales. Stay away." — 1.0/5

> **Avaliador Verificado** | *30 de maio de 2025* | Software | Taxa de recomendação: 0.0/10
> 
> **Vantagens**: It's nice to get some insight into whose visiting your page, however the insights are not 100% accurate which mean they're quite useless. G2 is not allowed to give you the actual account data, they use third party applications like ZoomInfo to guess what this person might be due to their privacy policy.
> 
> **Desvantagens**: This tool is egregiously overpriced, especially since they don't tell you exactly who your lead might be. Just to save you time this is their pricing structure in USD:&#10;&#10;1) Core = 10,000/year&#10;2) Review Growth = $18,000 (Must buy Core to get the review package, plus you must pay even more for review incentives.)&#10;3) Buyer Intent = $40,000-$50,000&#10;&#10;At most this should cost closer to $250/month, and that's a stretch.
> 
> We bought the Core package, and got an extended free trial of Buyer Intent. I got to use this tool for 2 months. Do not waste your money on this. You're better off just paying for ZoomInfo who they use for this information. Or cheaper companies like Cognism, Apollo, Lusha. or LeadIQ.

-----

### "G2 Buyer Intent" — 5.0/5

> **Bruno** | *1 de maio de 2026* | Segurança de rede e informática | Taxa de recomendação: 3.0/10
> 
> **Vantagens**: G2 Buyer Intent is widely regarded for its ability to pull back the curtain on the "dark funnel" the research phase where potential customers are evaluating solutions before they ever talk to a salesperson.
> 
> **Desvantagens**: While G2 Buyer Intent is a powerhouse for identifying "in-market" accounts, it isn't without its hurdles. If you’re weighing the investment, these are the most common pain points users encounter: The "Traffic-Dependent" Bottleneck, Lack of Contact-Level Data, Cost and ROI Pressure.
> 
> The overall experience with G2 Buyer Intent is best described as having a "high-definition window" into a very specific, high-value part of the buyer's journey. It doesn't show you the whole world, but what it does show is usually incredibly actionable.

-----

### "Generating deals from software reviews" — 5.0/5

> **Avaliador Verificado** | *20 de julho de 2022* | Internet | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: - G2 is one of the biggest platforms for software reviews and comparison and hence a big amount of companies looking for software are active there&#10;- Getting insights who of these companies are searching for services similar to ours is really valuable in  pushing our sales representatives to call companies with concrete buying intent&#10;- Luckily, this also shows in our sales success and we were already able to sign some deals based on the buyer intent data from G2
> 
> **Desvantagens**: We are also addressing rather small and localized companies who seem to not use G2 often times - most buyers we receive are bigger and international ones.

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