17 anos ajudando empresas
a escolher o melhor software

Conheça Constant Contact

Esteja você buscando alcançar mais clientes, vender mais produtos ou simplesmente compartilhar sua paixão com o mundo, o Constant Contact tem todas as ferramentas, recursos e orientações especializadas de que você precisa para ficar online e crescer online, tudo em um só lugar.

Crie seu site gratuitamente.

Quem usa Constant Contact?

A plataforma de marketing online expandida foi projetada para ajudar pequenos empresários, autônomos, ONGs e indivíduos a fazer e crescer mais do que nunca.

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As barras de classificação verdes mostram o produto vencedor com base na nota média e no número de avaliações.

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Avaliações do Constant Contact

Pontuação média

Geral
4,3
Praticidade
4,3
Atendimento ao cliente
4,2
Recursos
4,2
Relação qualidade/preço
4,1

Avaliações por tamanho de empresa (funcionários)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Encontre avaliações segundo pontuações

5
52%
4
34%
3
11%
2
2%
1
1%
Caryl
Caryl
Executive Director
Usuário do LinkedIn Verificado
Gestão de organizações sem fins lucrativos, 2–10 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Email marketing made easy

5,0 há 2 anos
Legendas em português disponíveis no player de vídeo
Solange
Dono, Brasil
Publicidade e marketing, 2–10 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Contato constante avaliação

5,0 ano passado

Comentários: Excelente, fácil de usar e aumentou bastante o número de leds para o meu negócio

Vantagens:

Excelente aplicativo, fácil de usar,está dentro das minhas expectativas

Desvantagens:

Até o momento não tive nem um aspecto que desabone o aplicativo

Marcos
Gerente Comercial, Brasil
Alimentação e bebidas, 201–500 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Email Marketing funcional

5,0 ano passado

Comentários: Funcionou bem, principalmente a parte dos recursos de monitoramento

Vantagens:

gostei do monitoramento que pode ser feito em tempo real

Desvantagens:

o recurso de automacao achei um pouco limitado

Rita de Cassia
ceo, Brasil
Rede de computadores, Profissional autônomo
Usou o software para: 1 a 5 meses
Fonte da avaliação

Emails Profissionais emitidos de forma prática

4,0 ano passado

Comentários: Posso programar meus e-mails e poder adquirir mais clientes atraves da plataforma , tempo mais tempo para me dedicar a outras nuances da empresa.

Vantagens:

Ajuda a a nos envolver com nossos clientes por meio de marketing por e-mail eficaz e automatizado, ajudando a aumentar o envolvimento, a fidelidade e as vendas.

Desvantagens:

O preço é alto, a interface é complexa e dificil de navegar no começo, exige um tempo de dedicação para seu aprendizado.

gercinaldo
gercinaldo
Sócio minoritário., Brasil
Usuário do LinkedIn Verificado
Publicidade e marketing, 2–10 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

E-mail marketing

5,0 há 2 meses

Comentários: Melhorou muito a divulgação dos produtos na empresa que capturo e divulgo os leads.

Vantagens:

A ferramenta de e mail marketing perfeita para atuação em empresas de pequeno, médio e grande porte otimiza todas as de envio de e-mail.

Desvantagens:

Poderia ser mais intuitivo, e mais divulgado no Brasil, país que resido.

Avaliador Verificado
Usuário do LinkedIn Verificado
Roupa e moda, Profissional autônomo
Usou o software para: 1 a 5 meses
Fonte da avaliação

Muito bom

5,0 há 2 anos

Vantagens:

A diversidade de ferramentas para trabalho é satisfatória e de boa qualidade, muito fácil de aplicar e usar.

Desvantagens:

Nenhuma objeção em relação ao software, o produto é muito bom

Bruna
Nutricionista, Brasil
Saúde, bem-estar e condicionamento físico, Profissional autônomo
Usou o software para: Avaliação gratuita
Fonte da avaliação

Constant Contact

5,0 há 2 anos

Comentários: Ótima

Vantagens:

Gostei da facilidade de usar, pois é uma forma simples e objetiva.

Desvantagens:

Ainda estou na versão gratuita então não consegui utilizar todas as ferramentas para opinar, porém já consegui fazer buscas que ajudaram melhorar o meu serviço.

Rob
Rob
Marketing, EUA
Usuário do LinkedIn Verificado
Pesquisa de mercado, 11–50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Alternativas consideradas anteriormente:

Constant Contact Review

5,0 há 3 anos

Comentários: Very Good! It was easy to switch over and get everything going from the beginning.

Vantagens:

We use Constant Contact to create our Email Campaigns and also to schedule posts on our social media on a weekly basis.

Desvantagens:

We had no problems with Constant Contact at all.

Hafizah
Hafizah
Assistant Manager Business Development, Malásia
Usuário do LinkedIn Verificado
Telecomunicações, 1.001–5.000 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Constant Contact review

4,0 há 3 anos

Vantagens:

Constant Contact excels in handling various groups/lists and large numbers of contacts. I've dealt with companies with a vast customer base, and Constant Contact enables you to manually eliminate subscribers and errors from more extensive groups/lists. They're coming out with a new edition of their email builders, but the existing one allows for individual CSS coding per block, which allows for a lot of customization.

Desvantagens:

Constant Contact has several oddities that I haven't encounter with Mailchimp, especially when using external connections for photographs and URLs. The email builder's text and link editing is a little strange and has a few flaws. Also, unless you make folders for all of your emails, the new search option for past emails is quite sluggish and takes a very long time to find.

Nichole
Program manager, EUA
Gestão de organizações sem fins lucrativos, 11–50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Using constant contact for follow up surveys

4,0 há 2 meses Novo

Comentários: They overall experience with constant contact has been great. I’ve been using it for about 2 1/2 years now and it’s very user-friendly and easy to navigate.
And works great to register send emails and create surveys

Vantagens:

Constant contact For surveys is a great way to follow up with anyone that’s attended an event. Since you’re able to create an event and people can register through constant contact, it’s all very streamline to where you can send a survey after.

Desvantagens:

Since they changed their format about a year ago, there has been a few days that the site has been down for a while.

Resposta do Constant Contact

mês passado

Hi Nichole! Thank you for the overall positive review. I'm sorry to hear you experienced some intermittent connection issues with the site. While we do experience the occasional (though generally rare) system issue, sometimes poor connectivity could be caused by other factors. This article covers some troubleshooting steps you can take, if applicable: https://knowledgebase.constantcontact.com/email-digital-marketing/articles/KnowledgeBase/6215-troubleshooting-connectivity-issues?lang=en_US

Kate
Editor, EUA
Publicidade e marketing, 2–10 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Alternativas consideradas anteriormente:

Poor Service - We Quit and Switched

3,0 há 4 anos

Comentários: Easy software, but many features gave us problems, and the customer service response was terrible. We switched providers as a result.

Vantagens:

In the early days of using this type of mailing software for subscription based newsletter campaigns, CC was at the top of its game and most popular. We chose it for that reason, and did it automate and streamline the process of sending email campaigns, however, the problems with CC falsely penalizing for spam caused us to switch providers.

Desvantagens:

We imported a significant subscription list which we gathered over several years. When sending a campaign upwards of 5K to 6K, there are going to bad addresses or people which decide they no longer want the content. Fair enough, however, we had a double-opt-in platform in place, and send a campaign 1x monthly. There are always going to be individuals who hit "spam" on email platforms, such as Gmail, because it's a fast way to unsubscribe and delete. This happened enough times, with just 2-3 people (out of thousands) using the Gmail spam report, that CC began to throttle and limit our service. We sent, time and time again, evidence of the double-opt-in from a particular group of spam reporters, to show we don't send unsolicited email -- ever. CC would remove the throttle, but it happened enough times that we grew irritated. If CC made it easier to unsubscribe, and Gmail made it not easier to hit a "spam" button instead of an "unsubscribe" button from CC, we wouldn't have had the issue. We felt the customer service was poor and unfair given the extremely low percentage of those who clicked "spam" (2-3 individuals) out of 5-6K recipients on a given campaign. We closed our CC account, switched, and never had the same problem with the follow-on provider, who took better care of us, and, our readers.

Justine
Executive Director, EUA
Gestão de organizações sem fins lucrativos, 2–10 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Alternativas consideradas anteriormente:

Our small team works easier with Constant Contact!

5,0 há 4 meses

Vantagens:

We have a small team with no designated marketing department, yet all staff feel comfortable using, scheduling and analyzing using constant Contact's tools.

Desvantagens:

It can take some time to learn how to use segments and lists effectively, a training guide would be helpful.

Ricki
Founder, EUA
Publicidade e marketing, Profissional autônomo
Usou o software para: 1 a 5 meses
Fonte da avaliação

Constant Contact: Easy to use, but on the basic side

3,0 há 3 meses

Comentários: For a simple newsletter that needs to be maintained by those not looking for a bunch of bells and whistles, this can work. If you want to be more creative, have more testing ability, or desire some unique automation capabilities it's best to look elsewhere.

Vantagens:

It's easy to use, even for those that aren't super tech savvy. There is a wealth of templates to choose from. I liked that it has segmentation that is easy to figure out. Also the email deliverability rates are really good.

Desvantagens:

Unfortunately is can get pricey if you grow your audience. Automation isn't where it needs to be to be really useful, which is a big deal now. Also missing is the ability to A/B test robustly (since you can only do subject lines right now).

Resposta do Constant Contact

há 3 meses

Hi Ricki! Thank you for the review. We would love to know more about the features you're looking for, such as what A/B testing features you're looking for, or unique automation capabilities you feel the product is lacking. Please feel free to send an email to social_support(at)constantcontact(dot)com with your account username, any additional feedback you have, and a reference to this review. Thank you!

Amanda
Marketing Coordinator, Canadá
Saúde, bem-estar e condicionamento físico, 11–50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

User-friendly email marketing solutions for small businesses

5,0 há 4 semanas Novo

Comentários: Our experience with Constant Contact has been overwhelmingly positive. For more than a decade, it has provided a dependable solution for all our clinic's email marketing needs, from mass promotions to sharing educational content on skincare and dermatology. The platform’s reliability, combined with excellent customer support, has been crucial in helping us maintain strong communication with our clients. We highly recommend it to any business seeking a reliable and effective email marketing tool.

Vantagens:

Constant Contact has been our go-to platform for managing email marketing campaigns for over 10 years, and it has consistently proven to be reliable. Creating and sending bi-weekly newsletters and eblasts to our clients is simple and efficient. We particularly value the ability to segment our mailing list and track email performance, allowing us to tailor promotions and share skincare and dermatology education with our audience more effectively.

Desvantagens:

Overall, the platform performs well, but there is room for improvement, especially in the template customization options. The design tools can feel somewhat limited when trying to create highly branded, visually engaging emails. A more intuitive interface for accessing and navigating advanced features would also greatly improve the user experience.

Resposta do Constant Contact

há 2 semanas

Hi Amanda! Thank you so much for the review and being with Constant Contact for over 10 years! We're proud to continue supporting your business for years to come, and I'll pass along your feedback for product improvements.

Carolyne
Owner, Reino Unido
Saúde, bem-estar e condicionamento físico, 2–10 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Constant Contact is one of the best but not the cheapest

4,0 há 2 meses Novo

Comentários: I like Constant Contact. Setting up and beginning campaigns didn't take long, and the template library makes it even easier. Like most business owners, there aren't enough hours in the day, Constant Contact, unlike some competitors, is straightforward and your first email campaign is just a few clicks away.

Vantagens:

interface is good, system is easy to use and has a lot of templates to choose from.

Desvantagens:

I found it a little pricey with the top tier at around £70 upwards a month. As a small business it was a big ask. A company with a larger turnover would find it more cost effective.

Resposta do Constant Contact

mês passado

Hi Carolyne! Thank you for the positive review and your feedback on the pricing. We'll make sure to pass that along!

Dilak
Senior Experience Designer, Austrália
Design, 51–200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Constant Contact in the Right Hands 👊🏾 of SED

5,0 há 2 meses

Comentários: Creating, customizing and sending high volume outbound marketing emails is made easy by CC.

Vantagens:

Constant Contact not only allocates website builder tools but also has CRM, email marketing and campaign management capabilities.

Desvantagens:

I have been using Constant Contact for an extended duration now and I have never experienced challenges.

Resposta do Constant Contact

há 2 meses

Hi Dilak! Thank you so much for the five stars and glad you're having such a great experience!

Zacharia
Sales Attendant, Reino Unido
Automotivo, 201–500 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Sales Attendant Views on Constant Contact Utilization

5,0 há 2 meses Novo

Vantagens:

Constant Contact allows me to automatically create, customize and send high volume outbound marketing emails. In addition, CC has website design features which makes it a unique email automation tool in the market.

Desvantagens:

Ever since I implemented Constant Contact in 2022, I have never experienced drawbacks and bugs.

Resposta do Constant Contact

mês passado

Hi Zacharia! Thank you for such a glowing review!

Feyisayo
Freelancer, Emirados Árabes Unidos
Serviços e tecnologia da informação, 2–10 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Alternativas consideradas anteriormente:

Bulk Email Marketing At Its Best

5,0 há 4 anos

Comentários: I like using Constant Contact and the experience has been good especially with bulk email sending.

Vantagens:

1. Constant Contact makes it easy for me to send bulk email that goes straight to inbox and that what got me entangled with it. 2. I noticed a very rare feature that Constant Contact have that many other doesnt have. Constant Contact, allows me to collect donations from people. Many of the clients i have helped setup Constant Contact like the donation feature part so much too. 3. Constant Contact allows me create absolutely any kind of form that is needed for my list building.

Desvantagens:

Constant Contact doesnt have a free forever basic plan. Although they give first month free but I think they should have a plan for small businesses starting out who cannot afford their $20 a month.

Laurie
Marketing Consultant, EUA
Publicidade e marketing, Profissional autônomo
Usou o software para: Mais de dois anos
Fonte da avaliação

Alternativas consideradas anteriormente:

Improvements Made in Constant Contact

4,0 ano passado

Comentários: I am very pleased that the optimizations and new features that Constant Contact is releasing are general to the overall email marketing space. I haven't used Surveys yet, but am pleased that the option is there.

Vantagens:

I do like that Constant Contact seems to be doing a good number of upgrades that are in other larger platforms.

Desvantagens:

To me, it seems like Constant Contact was created for small product-based B-C businesses - that's why the general fields include birthday and anniversary. The first client that I used it with, I didn't decide to use it so I didn't realize this at first.

Andrea
Senior Program Assistant, EUA
Gestão de organizações sem fins lucrativos, 2–10 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Don’t sleep on Constant Contact!!!!

5,0 há 3 anos

Comentários: We love Constant Contact! The decision to switch to CC last year was the best decision that we made all year! It’s made our lives so much easier and we are definitely reaching more people!

Vantagens:

Ease of use Beautifully organized with list/ calendar views, folders, and list management attributes Automated social media and email scheduling Campaign management Landing pages Forms Lead Ads Reporting both original and resends in detail with drill downs so that you can see who exactly clicked!

Desvantagens:

There is some room for improvement in the ability to tag other pages in the social media posting section. When I post, I have to leave the site to find the social handles of the people/businesses that I’m trying to tag. If it could auto populate like it does in the social media sites that would be amazing! More lead ad options other than just Facebook. Integrate with AirTable!

Michele
Owner, Editor, Publisher, EUA
Editoras, 2–10 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Invaluable Tool for A Small Business or ANY Business

5,0 há 4 anos

Comentários: Constant Contact revolutionized the way we communicate with our clients to let them know what's coming up in our issues and how they can participate (our magazine is 100 percent supported by advertising) and our readers (each month we create an email "alert" with Constant Contact which lets our readership know that our free digital issue is now available online). My whole staff knows how to use it and it can be adapted to a great variety of communication purposes. Clients can download our rate kits from a Constant Contact email; readers can link to our issues from it. It has lowered our print bills for collateral materials immensely. No more printed flyers or brochures! And no more use of snail mail — clients can receive your Constant Contact mail immediately or at a pre-scheduled time.

Vantagens:

Very easy to use. If you know how to upload an image or a graphic, you can create eye-catching emails or newsletter style communications very easily and modify or update them frequently and quickly. The analytics -- to see the percentage of recipients who opened your email and exactly which person did or didn't, the bounce rate which allows you to keep your lists current, and many other features are not only helpful but simple to use.

Desvantagens:

As time has gone on, the cost has increased, but it still saves us a great deal of money because our postage costs have gone way down. We hardly ever use our postage meter anymore for marketing mailings. It's all done through Constant Contact. They used to have a free desktop "widget" that allowed you to input an email address right from your desktop, but that has now been discontinued. It was extremely convenient for the way we do business. There are now other ways (paid) you can connect directly to Constant Contact to have new email addresses input, but we have not been successful at getting them to interface for us, even though they are supposed to work. Constant Contact support was not helpful on this at all -- this happened recently and was really our only disappointment with them EVER!

Jhonjerlyn
CEO, EUA
Imobiliárias, 1.001–5.000 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

An excellent system to create campaigns and send them in a general way to registered customers.

5,0 há 2 anos

Comentários: The overall experience gained with this platform has been amazing, it has improved the marketing system within our company on a large scale, giving them a system where we can easily understand the interest in those customers as well as measure all the responses from each on our campaigns. Sending campaigns from this platform is extremely easy, because we have imported all the contacts in these clients and it is only enough to press a button to send the specific campaign to all registered clients. This platform also has an excellent integration system, which has allowed us to integrate this system, to the CRM platform, to be able to carry out negotiations by transferring the clients obtained f rom the advertising campaign. I'm happy with the results offered with this platform, it has helped me to obtain an excellent return on inverstment for the campaign created.

Vantagens:

Constant Contact is a great platform to create all kinds of advertising campaigns, and send them to all the necessary clients, its capacity to create campaigns is superior to the competition, which helps the campaigns to be unique, with a quite different design. What I like the most about this platform is that it offers a different system to create advertising campaigns, within this platform you can create campaigns through code programming, and you can also create campaigns through the drag and drop editor, in this way, it will not be necessary that you have a programming experience, to create really attractive campaigns. Another thing that I like is that they allow nice real-time campaigns, I can see the progress of each one of them in real time, I can check how many clients have accessed the campaign and how many clients are missing to access it, like this as well as I can know from which region the visits to the campaigns come from. Lastly, I love the graphical analysis and diagrams that this platform offers me. I can see diagrams that help me predictively understand the trend that traffic is having in these campaings.

Desvantagens:

I really don't have any kind of problem with this campaign creation platform, at all times it has behaved wonderfully and has offered me a fairly stable platform, in which I can create campaigns from any device and you can monitor those from anywhwere, their accessibility is quite good and it offers a general panel, where all employees can access the same panel and create, edit and send campaigns from the same place. I'm satisfied with all the functionalities and features offered.

Marah
Marketing and Social Media, Jordânia
Restaurantes, 51–200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

A central area to control all stages of preparing and publishing marketing campaigns

5,0 há 2 anos

Comentários: It is good to have a wide range of capabilities that help in controlling all stages of preparing advertising campaigns and scheduling their publication through emails and social media platforms. With Constant Contact, we obtained comprehensive reports and analyzes that showed our ability to reach, and contributed to guiding us towards the required corrective actions.

Vantagens:

Constant Contact makes it easy to create and manage email campaigns and customer satisfaction surveys from one central area. I like how the contact lists are prepared and the same campaign is customized to suit the interests of each list, which exempts us from preparing separate campaigns for each list as it is enough to take a copy of the main campaign and make adjustments easily. I also like that Constant Contact has a lot of powerful features, especially ready-made templates that can be modified easily, and I love how they add animations that catch customers' eyes. Scheduling is very efficient and enables us to set exact posting times. It also helps us a lot in managing posts on social media. Reports and dashboards are useful; through them, we can track openings and clicks, which gives us an informed view of the success of our campaigns.

Desvantagens:

There is nothing to dislike about Constant Contact; I just want more templates and ready-made components to be able to improve the quality of our campaigns, and some restrictions need to be removed so that we can export the data we need at once.

Avaliador Verificado
Usuário do LinkedIn Verificado
Gestão de organizações sem fins lucrativos, Profissional autônomo
Usou o software para: Mais de dois anos
Fonte da avaliação

Constant Contact: Still a good option for nonprofits!

4,0 há 2 anos

Comentários: Overall, despite my one negative experience, I still recommend Constant Contact as the go-to email marketing tool for nonprofits. It's affordable, widely used, looks good enough, has solid list management & analytics, and has decent customer service (aside from the one experience I described) with an instant chat option I've used many times.

Vantagens:

As one of the longest-running email marketing tools out there, Constant Contact has gone through some growing pains over the years as it updated its design tools and features to get more in line with the newer competitors coming out, but I think it's still one of the best options for nonprofits. It may not be the cheapest option anymore, but the price is still reasonable compared to some other competitors, and they seem to have added way more features at the basic subscription level, like social media management.The email templates aren't the *best* looking out there, but they have become more modern-looking over time and are mobile-responsive. Many people don't realize that many of those beautiful emails you receive from big companies are not accessible to people with low vision who use screen readers or who don't have images displaying for various reasons (older email providers, slow internet, strict work email accounts that don't allow images, people being too busy to click on the "display images" button, etc.). This is because the majority of those emails are basically just a bunch of images with text in them, not text within the actual body of the email (which is what screen readers can read, and what shows up when images are disabled). Nonprofits in particular must be very conscientious about accessibility - sometimes your grant funding even requires it - so keep that in mind!Deliverability, list/tag options, and customer service were all fine (see 1 exception below).

Desvantagens:

This was several years ago now, but at a previous organization (a very small nonprofit with a budget of less than $500k and only 1.5 staff working on communications & fundraising), our account was reported as spam, and I didn't appreciate the way we were treated by customer service after that happened. They were borderline rude and treated us like we were intentionally spamming people, when it was clearly the result of either our small, overworked staff not having the knowledge of best practices in list management (e.g., not removing bounces regularly enough) or the fact that we simply had a somewhat ornery, older donor base who tend to report emails as spam rather than just unsubscribing. (Ugh.) I felt it was clear what had happened given the kinds of emails we sent (monthly e-newsletters and occasional event invitations and donation campaigns, no more than 1x week) and there was no justification for treating us like we were the same as scammers sending spam about Viagra to unsolicited lists. They didn't offer us any flexibility or even sympathy, and temporarily shut down our CC account until we did an opt-in campaign to confirm we had permission to send emails (even though we did only send emails to folks who had opted in previously). It was about a month before our largest fundraising event of the year, so this was a huge issue. I understand they must follow anti-spam rules, but the experience really sucked. A little kindness would've gone a long way here!

Jaclyn
Lead Marketing Associate, EUA
Organização cívica e social, 11–50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Constant Contact- an excellent program for email marketing campaigns and general digital marketing

5,0 ano passado

Comentários: Overall, my experience with Constant Contact over the years has been great. I have used it with nonprofits/not-for-profits, small businesses, and larger companies, and it has been helpful for all three. Most of my experience with Constant Contact has been with email marketing rather than with social media marketing, but from what I have seen, it is a fantastic program to use to implement a digital marketing strategy and the campaigns that go with it. The interface is easy to use, and the program itself is easy to learn and understand. Being able to upload contact lists from Excel and Outlook and integrate Constant Contact with programs such as Zoho allows for seamless transitions. Monitoring the perfor viewed at all; if that percentage is rather low, that tells us that we need to make a change, such as altering our subject lines to make them more engaging and the contacts more likely to view the emailmance of each email and campaign is one of, if not the absolute best, way to observe how successful our email marketing strategies and campaigns are. Over time, continuously seeing that various metrics/KPIs are not performing as we would like is a clear indicator that our strategy needs to be altered in some way. As someone who has the unique experience of using Constant Contact with different company types, this program has taught me a lot about how to implement and observe the performance of an email marketing strategy.

Vantagens:

As a digital marketer, I have used Constant Contact with multiple clients and companies over the past 2+ years, and have always found it to be extremely helpful. The majority of my program usage has been for email marketing, although I have heard from team members that it is excellent for social media marketing and other areas of digital marketing as well. For email marketing, I have done it all from creating a company's very first email blast to creating contact lists to monitoring the performance of email campaigns. I recall the first time I used Constant Contact to write an email newsletter for a small business, and was immediately impressed at how simple the interface was for a then-beginner like myself. I was able to change up the imagery (including font and color scheme) and add my photos and infographics. To this day, I love how Constant Contact allows users to create different contact lists for other purposes and campaigns, and the program makes it very clear when sending out emails who exactly that email will be going out to. Though I don't have as much experience with campaign analytics using Constant Contact as I do with some of the other features, I do know that it's reporting of metrics/KPIs is extremely helpful when observing the performance of a particular email and of a campaign as a whole. I look forward to using additional features offered by Constant Contact in the future, including its tools for social media marketing.

Desvantagens:

Thus far, the only issue I have with Constant Contact is related to the different features available with the three pricing plans. Although Constant Contact's pricing is good when compared to its competitors, the selection of features available with the cheapest pricing plan, Lite, is rather limited. With this plan, only one user is allowed, and not much storage is given. With email marketing, there is neither A/B testing nor segmentation, which I find to be quite frustrating. Features related to ads, SEO, and scheduling social media posts in advance are not available either. With the Standard pricing plan, there are some more ads, segmentation, and email marketing features available, but users cannot see the full scope of all that Constant Contact has to offer unless they pay for the most expensive plan. Free trials are available, which is helpful, but there is also no free plan. Some of your competitors offer free plans (albeit with limited features) in which at least the basics of the program can be used.

issam
issammgr, Argélia
Gestão da educação, Profissional autônomo
Usou o software para: 6 a 12 meses
Fonte da avaliação

Pros, Cons, and Ratings for Constant Contact

4,0 há 10 meses

Comentários: We discovered that it has an easy-to-use interface that is simple to grasp. You'll feel at ease exploring the different features, such as automations, social media postings, and adverts, even if you're a total novice.
continual contact user interface
Because everything is clear and uncomplicated, consumers can easily traverse the platform. Additionally, the UI provides you with some really useful hints that assist you navigate Constant Contact's platform with ease.

Vantagens:

Simpleness of Use We began our analysis of Constant Contact by examining its usability. We discovered that the service has an intuitive design that is simple to learn and utilize. You'll feel at ease exploring the different features, such as automations, social media postings, and adverts, even if you're a total novice. continual contact user interface Because everything is clear and uncomplicated, consumers can easily traverse the platform. Additionally, the UI provides you with some really useful hints that assist you navigate Constant Contact's platform with ease.

Desvantagens:

We feel that Constant Contact "fails" to satisfy the affordability test, despite being a tool designed to support the expansion of small enterprises. The tool ($12/month for the lowest tier subscription) can be perfect for your business if you simply have a few hundred members. If simple functioning is all you seek, then this is also true. You will have to pay a high amount, though, if you want Constant Contact to have all the capabilities you need to actually execute successful email marketing. Furthermore, extra fees apply for supplementary capabilities like SMS and Litmus' "Inbox previews." This implies that your overall cost will be significantly higher than what you may have anticipated. Therefore, in our opinion, you ought to definitely utilize the 60-day free trial prior to