---
description: Tudo sobre Benchmark Email: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Benchmark Email - Preço, avaliações e classificação - Capterra Brasil 2026
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Breadcrumb: [Home](/) > [Ferramentas de Email Marketing](/directory/30013/email-marketing/software) > [Benchmark Email](/software/71152/benchmark-email)

# Benchmark Email

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> Plataforma completa de email marketing para pequenas e médias empresas. Geração de leads através de landing pages, editor de arrastar e soltar, relatórios completos e muito mais.
> 
> Conclusão: 196 usuários atribuíram a nota **4.3/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o Benchmark Email?

A Benchmark Email é uma plataforma de email marketing pensada para pequenas e médias empresas que precisam de agilidade em suas tarefas de marketing. No entanto, também atendemos milhares de contas em nível Enterprise em todo o mundo.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.3/5** | 196 Avaliações |
| Praticidade | 4.4/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.3/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.2/5 | Com base em avaliações gerais |
| Recursos | 4.1/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Polaris Software
- **Localização**: St. Louis, EUA

## Contexto comercial

- **Preço inicial**: R$ 70,00
- **Modelo de preços**:  (Versão gratuita disponível)
- **Detalhes de preços**: Planos a partir de 500 contatos, com envios ilimitados e acesso a todos os recursos da plataforma.
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Linux (desktop)
- **Idiomas**: alemão, chinês, chinês tradicional, espanhol, francês, inglês, italiano, japonês, português
- **Países disponíveis**: Alemanha, Austrália, Brasil, Canadá, China, Estados Unidos, Japão, Reino Unido, Índia

## Recursos

- Agendamento de campanhas
- Agendamento de publicações
- Análise de dados de campanhas
- CAN-SPAM Compliance
- Campos personalizáveis
- Editor de WYSIWYG
- Formulários online
- Gerenciamento de contatos
- Gestão de assinantes
- Gestão de leads
- Gestão de modelos
- Importação/exportação de dados
- Marketing por e-mail
- Mobile Optimization
- Modelos personalizáveis
- Páginas de início/formulários web
- Rastreamento de e-mails
- Relatórios e análise de dados
- Relatórios e estatística
- Segmentação
- Segmentação de clientes

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Assistência 24/7
- Bate-papo

## Category

- [Ferramentas de Email Marketing](https://www.capterra.com.br/directory/30013/email-marketing/software)

## Categorias relacionadas

- [Ferramentas de Email Marketing](https://www.capterra.com.br/directory/30013/email-marketing/software)
- [Software de Geração de Leads](https://www.capterra.com.br/directory/30963/lead-generation/software)
- [Software de Marketing de Conteúdo](https://www.capterra.com.br/directory/30796/content-marketing/software)
- [Ferramentas de Automação de Marketing](https://www.capterra.com.br/directory/6/marketing-automation/software)
- [Software de Gerenciamento de Email](https://www.capterra.com.br/directory/30553/email-management/software)

## Alternativas

1. [Gmail](https://www.capterra.com.br/software/202338/gmail) — 4.8/5 (13353 reviews)
2. [Mailchimp](https://www.capterra.com.br/software/110228/mailchimp) — 4.5/5 (17580 reviews)
3. [MailerLite](https://www.capterra.com.br/software/136603/mailerlite) — 4.7/5 (2257 reviews)
4. [Salesforce Marketing Cloud](https://www.capterra.com.br/software/7723/salesforce-marketing-cloud) — 4.2/5 (529 reviews)
5. [Omnisend](https://www.capterra.com.br/software/153508/omnisend) — 4.7/5 (836 reviews)

## Avaliações

### "Email through this app is inexpensive and comes with an excellent user interface" — 4.0/5

> **Manuel** | *30 de agosto de 2022* | Entretenimento | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: Email marketing consists of many different functions. These include setting up segments, measuring open and click thru rates and pausing delivery. It's also extremely cost-effective if it can create landing pages and is easy to use. Programming knowledge is not required to use these functions, workshops are held for this purpose. This app provides easy-to-use email software with a reasonable price. Even if you don't know how to use it, you can still create attractive emails with intuitive operations. The app makes it simple to view information like the open rate
> 
> **Desvantagens**: Even though it currently has limited functionality, it would be great if the EMA tool was more than just a mailing list. I hope it eventually becomes the best tool that's more than just a middle-of-the-road tool like MA.
> 
> When choosing an email marketing service, I primarily considered well-known tools. I reviewed the free demo versions of these tools when making a comparison. One tool in particular stood out above the rest: Benchmark Email. I started using it immediately without any need for a manual. Additionally, its price is cheaper than other domestic email sending tools. The reporting features are also easy to comprehend and understand. Therefore, I recommend Benchmark Email to anyone that has recently switched to an email marketing tool and isn't fluent in marketing automation terminology.

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### "Benchmark Does The Job\!" — 5.0/5

> **Cheryl** | *1 de setembro de 2025* | Instituições religiosas | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: I needed a platform where I could send emails to approx. 100 members of my private group all at one time.  Through Benchmark I am able to communicate with my private group of friends without being labeled as SPAM.  Mostly this is true, it still happens from time to time but is always easily cleared up.   And it's free\!    Plus I love that there's always someone around when I need help.
> 
> **Desvantagens**: When I'm away from my desktop and have to send emails from my phone, it takes a long time to maneuver through it. I have to turn my phone sideways for one section then turn it back the other way for another section, repeating this several times.
> 
> I don't feel comfortable asking for help, or taking one of your workshops because I'm on the free plan.  But I would like to learn how to use the different designs and templates, but you're more for marketing and advertising,,,which I do not do. Overall, I'm very satisfied with using Benchmark for what I do.

-----

### "Waiting For the Beta" — 3.0/5

> **Judith** | *15 de abril de 2017* | Saúde, bem-estar e condicionamento físico | Taxa de recomendação: 6.0/10
> 
> **Vantagens**: Benchmark is easy  to use.  Easy to set up.   Good for very simple customer outreach, i.e a storefront that collects emails and wants to alert customers to sales.
> 
> **Desvantagens**: Very limited feature set.   Not standard at this point.
> 
> I have used other email marketing programs.  I chose Benchmark because I wanted an inexpensive option for a project for a client.  I would say Benchmark is easy to use and easy to learn especially if you have ever used an email marketing program before.  But like all software programs, it has its quirks and you learn to get around them. &#10;&#10; But Benchmark's tutorials, FAQs and feature lists may not supply you with all the information you need.  For instance, there are two email automation programs that each offer only one or two automated steps after the trigger.   Nowhere in the documentation did it clearly state that only the Automation Pro, that is still in Beta, offers a customer's journey that you can use to send out more than two emails in a sequence.  &#10;&#10;On the other hand, don't pay for more than you need.  If you blast out emails to a list of established customers with only quarterly sales discounts, or discounts for birthdays and holidays, Benchmark is enough.  And Benchmark is inexpensive.  But  if you want to onboard various segments of your customers, educating them and eliciting their engagement, this is not the email marketing program for you.   &#10;&#10;There are two locations for live support, one is offshore and the other is domestic.  The offshore folks are nice people but they mainly operate by rote.  The domestic support gets it right, but I am still waiting to find out if a personalized greeting can be added to the Automation Beta.   In my opinion, a personalized greeting should be a standard feature in a customer's journey. I don't know if it is or not and none of their stated info tells you.

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### "Aiken Baptist Association" — 5.0/5

> **Shirley** | *26 de agosto de 2025* | Instituições religiosas | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: The fact that I can format the sections/pages to look like an online advertisement that is interactive.
> 
> **Desvantagens**: The fact that I can only download a PDF before sending the message, and that there are not other download format options, such as PNG.
> 
> It is easy user friendly and easy to learn. I've been able to set up a monthly, interactive newsletter, which has made the Aiken Baptist Association current in today's world.

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### "Benchmark for marketing goals" — 4.0/5

> **Usuário anônimo** | *17 de novembro de 2024* | Rádio e televisão | Taxa de recomendação: 4.0/10
> 
> **Vantagens**: It's easy and friendly to use. Also great for setting for small businesses as it's great for marketing.
> 
> **Desvantagens**: It's has some glitches as some of the emails end in the spam folder but none the less still get delivered
> 
> It was a smooth experience and am glad I tried it on my quest for an email service

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