---
description: Tudo sobre XM for Strategy & Research: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: XM for Strategy & Research - Preço, avaliações e classificação - Capterra Brasil 2026
---

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# XM for Strategy & Research

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> Qualtrics Research Core (RC) é a plataforma de pesquisa online mais sofisticada do planeta. Da pesquisa ao insight à ação.
> 
> Conclusão: 426 usuários atribuíram a nota **4.7/5**. Melhor classificado para **Probabilidade de recomendação**.

-----

## Resumo

### Quem usa o XM for Strategy & Research?

Organizações de qualquer tamanho que buscam uma plataforma de pesquisa que forneça os insights que impulsionam mudanças, dinamismo e crescimento reais.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.7/5** | 426 Avaliações |
| Praticidade | 4.4/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.6/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.4/5 | Com base em avaliações gerais |
| Recursos | 4.6/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Qualtrics
- **Localização**: Palo Alto, EUA
- **Fundada**: 2013

## Contexto comercial

- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Linux (desktop), Android (celular), iPhone (celular), iPad (tablet)
- **Idiomas**: alemão, chinês, chinês tradicional, coreano, espanhol, finlandês, francês, holandês, inglês, irlandês, italiano, japonês
- **Países disponíveis**: Alemanha, Argentina, Austrália, Brasil, Bélgica, Canadá, Chile, China, Colômbia, Costa Rica, Emirados Árabes Unidos, Espanha, Estados Unidos, França, Irlanda, Itália, Japão, México, Países Baixos, Porto Rico e mais 5

## Recursos

- A/B Testing
- Alertas/notificações
- Análise da concorrência
- Análise de dados de mercado
- Análise de dados de preços
- Análise de dados preditiva
- Análise de lucratividade
- Análise de pesquisa de usuário
- Análise de texto
- Aprendizado de máquina
- Arrastar e soltar
- Biblioteca de perguntas
- Coleta de dados de multicanal
- Coleta de respostas offline
- Criador de questionários
- Criação de protótipos
- Diretrizes de marca
- Distribuição de multicanal
- Editor visual
- Ferramentas de colaboração
- Gerenciamento de comentários
- Gestão de painel
- Gestão de pesquisas/enquetes
- Gestão do fluxo de trabalho
- Gravação/transcrição de vídeo
- Importação/exportação de dados
- Lógica de ramificação
- Mapas térmicos
- Marketing por e-mail
- Modelos preditivos de preços
- Monitoramento
- Monitoramento das redes sociais
- Monitoramento de sites
- Métricas quantitativas
- Painel
- Perguntas personalizáveis
- Personalização de URL
- Pesquisa e filtro
- Questionários e feedback
- Ramificação de perguntas
- Rastreamento de comportamento
- Rastreamento de marca
- Real-Time Analytics
- Relatórios e estatística
- Segmentação de clientes
- Testes A/B
- Testes de usabilidade
- Testes multivariados
- Third-Party Integrations
- Visualização de dados

... e mais 14 recursos

## Integrações (41 no total)

- Adobe Analytics
- Annex Cloud Loyalty Experience Platform
- BHN Rewards
- Chattermill
- ClickTale
- Contentsquare
- DataGrail
- Dynamics 365 Business Central
- Freshdesk
- Fuel Cycle
- Fullstory
- Genesys Cloud CX
- Glassbox
- Grade.us
- HubSpot CRM

... e mais 26 integrações

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Ferramentas de Pesquisa](https://www.capterra.com.br/directory/30092/survey/software)

## Categorias relacionadas

- [Ferramentas de Pesquisa](https://www.capterra.com.br/directory/30092/survey/software)
- [Software de UX (User Experience)](https://www.capterra.com.br/directory/31036/ux/software)
- [Programa de Inteligência Artificial](https://www.capterra.com.br/directory/30938/artificial-intelligence/software)
- [Software de Testes de Usuário](https://www.capterra.com.br/directory/32295/user-testing/software)
- [Software de Experiência do Cliente](https://www.capterra.com.br/directory/30671/customer-experience/software)

## Alternativas

1. [Typeform](https://www.capterra.com.br/software/137289/typeform) — 4.7/5 (967 reviews)
2. [Lucky Orange](https://www.capterra.com.br/software/150695/lucky-orange) — 4.7/5 (260 reviews)
3. [SurveyMonkey](https://www.capterra.com.br/software/32728/surveymonkey) — 4.6/5 (10458 reviews)
4. [Jotform](https://www.capterra.com.br/software/158456/jotform-4-0) — 4.7/5 (2891 reviews)
5. [QuestionPro](https://www.capterra.com.br/software/135455/questionpro) — 4.8/5 (531 reviews)

## Avaliações

### "Flexible, Powerful Tool with a Learning Curve" — 4.0/5

> **Ginger** | *9 de julho de 2025* | Gestão da educação | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: Qualtrics XM is a powerful, flexible tool that can perform funtions as basic as a survey on lunch preferences to research surveys with IRB-required anonymity. The variety of question types, delivery methods, collaboration options, and export settings make Qualtrics a versatile tool for a wide variety of settings.
> 
> **Desvantagens**: Due to its capacity for high-level performance, many of the tools, options, and settings are not intuitive. Significant time and effort along with thorough training are needed to make use of all the features available to Qualtrics XM users.
> 
> Overall, using Qualtrics XM has been a positive experience. Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data collection, I was impressed with the flexibility of the settings and logic to deploy a high-level, IRB-approved survey. It just took some time to learn it, and that's not necessarily a bad thing.

-----

### "By far the best survey platform out there." — 5.0/5

> **Avaliador Verificado** | *20 de abril de 2026* | Pesquisa de mercado | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: By far the best survey platform out there. A comprehensive suite inclusive of survey design, survey outreach, panel management, and analytics.
> 
> **Desvantagens**: The biggest pain point is that you cannot tag your panelists to different topics. You can only overwrite existing information.
> 
> Very positive--not major complaints, and the customer service team is also very knowledgable and timely in responding to your resquests.

-----

### "Good product held by poor support and reporting options" — 3.0/5

> **Avaliador Verificado** | *10 de fevereiro de 2026* | Educação superior | Taxa de recomendação: 2.0/10
> 
> **Vantagens**: Advanced survey logic, routing, skip logic. Advanced question types, workflows, survey distribution methods
> 
> **Desvantagens**: Poor customer service. Poor reliability, changes nad updates are made in a haphazard manner. Reporting (even the Results Dashboard) is lacking in functionality.
> 
> Good tool for collection data, mediocre (at best) for reporting and analysis of results. Terrible customer support - I cannot stress this enough

-----

### "XM for Strategy" — 5.0/5

> **Tahir** | *3 de março de 2025* | Pesquisa de mercado | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: I like the was we can see how the research is communicated
> 
> **Desvantagens**: There could be more indepth information given on the research
> 
> it is considered a powerful tool for market research and strategic insights generation across various industries.

-----

### "Designed to Advance your metrics" — 5.0/5

> **Andrew** | *3 de setembro de 2019* | Educação superior | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: The most useful part of Qualtrics is the depth of analytics you receive on your surveys, questionnaires, and other tools. In real time, as you develop your surveys you are given insights into how your data can be analyzed. It is designed to help you get the data you need back without asking unnecessary questions. The menu for building out surveys is very easy to use and the number of options and variety in types of questions gives you the ability to develop them exactly how you want. Conditional formatting is easy to implement, and there are many ways to incorporate other media into your survey/questionnaire. The surveys are built to be compatible in mobile without any additional design input as well.
> 
> **Desvantagens**: At times Qualtrics is a more powerful tool than you need. I find that there are some users who adapt to Qualtrics quickly, but others simply do not need it. If you are asking straight-forward surveys and only need basic analysis, you can find easier and lower cost tools. Some people can be overwhelmed by the options and the "analysis" that come with the variety of question-types. That being said, this can be a one-size-fits-all solution, but there will be some training and trial and error involved.
> 
> This tools is fantastic for working with our Faculty and Researchers. They expect in-depth analysis and appreciate the power of Qualtrics. Our staff and administrative personnel have all learned to use Qualtrics and most of my co-workers find it easy to use and can adapt it to their various needs. This is a great option for anyone looking for a variety of analytics for surveying, and can be adapted to simpler projects as well.

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