---
description: Tudo sobre Marketo Engage: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Marketo Engage - Preço, avaliações e classificação - Capterra Brasil 2026
---

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# Marketo Engage

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> Software de automação de marketing robusto e fácil de usar, que ajuda a gerar leads qualificados e a traduzir os gastos de marketing em receita.
> 
> Conclusão: 716 usuários atribuíram a nota **4.3/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o Marketo Engage?

Para empresas B2B ou B2C que se preocupam com o atendimento ao cliente, segmentação personalizada e escalável, personalização e relacionamento com o cliente.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.3/5** | 716 Avaliações |
| Praticidade | 3.8/5 | Com base em avaliações gerais |
| Suporte ao cliente | 3.9/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 3.8/5 | Com base em avaliações gerais |
| Recursos | 4.3/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Adobe
- **Fundada**: 1982

## Contexto comercial

- **Modelo de preços**:  (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: alemão, espanhol, francês, inglês, japonês, português
- **Países disponíveis**: Alemanha, Andorra, Argentina, Argélia, Arábia Saudita, Austrália, Barein, Bielorrússia, Brasil, Bulgária, Bélgica, Bósnia e Herzegovina, Canadá, Catar, Chile, China, Colômbia, Comores, Coreia do Sul, Costa Rica e mais 60

## Recursos

- Acompanhamento de atividades
- Agendamento de campanhas
- Alertas/notificações
- Análise de dados do site
- Análise de dados visual
- Análises de dados comportamentais
- Arrastar e soltar
- Atribuição de múltitoque
- Atribuição entre canais
- Automação de marketing
- Banco de dados do cliente
- Biblioteca de conteúdo
- CRM Integration
- Compartilhamento de Conteúdo
- Edição em tempo real
- Ferramentas de colaboração
- Geração de leads
- Gerenciamento de SEO
- Gestão da atividade de vendas
- Gestão da comunicação
- Gestão de assinantes
- Gestão de campanhas
- Gestão de canais
- Gestão de conteúdo
- Gestão de experiência do cliente
- Gestão do desempenho
- Histórico do cliente
- Identificação da conta de destino
- Indicadores de desempenho
- Integração de redes sociais
- Inteligência artificial e aprendizado de máquina
- Mobile Optimization
- Modelagem de atribuições
- Monitoramento de campanha
- Opções de publicação de conteúdo
- Painel
- Painel de atividades
- Perfis de clientes
- Personalização de sites
- Planejamento de campanhas
- Páginas de início/formulários web
- Rastreamento de e-mails
- Rastreamento de engajamento
- Rastreamento de interações
- Real-Time Analytics
- Real-Time Reporting
- Recomendações
- Segmentação de clientes
- Segmentação por comportamentos
- Visualização de dados

... e mais 62 recursos

## Integrações (117 no total)

- 123FormBuilder
- AdRoll
- Azuqua
- Bedrock Data
- Box
- Brainshark
- Built.io Flow
- Bynder
- CAKE POS
- Calendly
- Call Loop
- CallRail
- Ceros
- Cirrus Insight
- Close

... e mais 102 integrações

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Ferramentas de Automação de Marketing](https://www.capterra.com.br/directory/6/marketing-automation/software)

## Categorias relacionadas

- [Ferramentas de Automação de Marketing](https://www.capterra.com.br/directory/6/marketing-automation/software)
- [Sistemas de Automação de Vendas](https://www.capterra.com.br/directory/12/sales-force-automation/software)
- [Software de Gestão de Leads](https://www.capterra.com.br/directory/30017/lead-management/software)
- [Plataformas de Marketing All-in-One](https://www.capterra.com.br/directory/32155/all-in-one-marketing/software)
- [Software de Dinamização de Vendas](https://www.capterra.com.br/directory/30798/sales-enablement/software)

## Alternativas

1. [HubSpot Marketing Hub](https://www.capterra.com.br/software/171840/hubspot-marketing) — 4.5/5 (6256 reviews)
2. [Brevo](https://www.capterra.com.br/software/132996/brevo) — 4.6/5 (3523 reviews)
3. [ActiveCampaign](https://www.capterra.com.br/software/79367/activecampaign) — 4.6/5 (2570 reviews)
4. [MailerLite](https://www.capterra.com.br/software/136603/mailerlite) — 4.7/5 (2324 reviews)
5. [Constant Contact](https://www.capterra.com.br/software/31898/constant-contact) — 4.3/5 (2953 reviews)

## Avaliações

### "Powerful Marketing Automation Platform for Complex Customer Journeys" — 4.0/5

> **Jerrid** | *5 de agosto de 2026* | Software | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: What I liked most about Marketo Engage was the depth of its automation capabilities. It gives teams a lot of control over lead nurturing, segmentation, campaign logic, scoring, and engagement tracking. For organizations with longer sales cycles or multiple customer segments, that flexibility is very valuable. I also like that it can help connect marketing activity to customer behavior, which supports better decisions around positioning, lifecycle communication, and product-led growth.
> 
> **Desvantagens**: What I liked least was the learning curve. Marketo is powerful, but it is not always intuitive, especially for smaller teams or consultants who are not using it every day. Setting up campaigns, managing lists, and troubleshooting workflows can take time. It also tends to make more sense for mid-sized to larger organizations, so the cost and complexity may be harder to justify for smaller teams.
> 
> Overall, my experience with Adobe Marketo Engage has been positive. As a solo Product Management consultant, I see it as a strong platform for organizations that need advanced marketing automation and better visibility into customer engagement. It is especially useful when marketing and sales teams are managing complex customer journeys at scale. The platform is mature, flexible, and well-suited for companies with clear processes and the resources to manage it properly. That said, it can feel heavier than necessary for smaller teams or those looking for something simple and quick to adopt.

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### "A.Mullican Views on Marketo Engage Utilization" — 5.0/5

> **Andrew** | *14 de abril de 2025* | Design | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Marketo Engage facilitates robust marketing automation capabilities which help boost sales and in long run leads to high ROI.
> 
> **Desvantagens**: Ever since I incorporated Marketo Engage, I have never come across bugs when creating, customizing and sending outbound marketing emails.

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### "Long winded email distribution" — 2.0/5

> **Avaliador Verificado** | *10 de fevereiro de 2026* | Publicidade e marketing | Taxa de recomendação: 1.0/10
> 
> **Vantagens**: Keeps records and distribution lists up to date as you can easily make updates.  Allows for easy approvals by other team members
> 
> **Desvantagens**: Hard to navigate, feels repetitive.  convoluted ways of filtering distribution lists which leaves open to error.

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### "The tool enables professional and targeted communication throughout the entire purchasing process." — 5.0/5

> **Luiz Fernando** | *25 de agosto de 2026* | Serviços financeiros | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: For me personally, Marketo Engage is a true powerhouse among analytics software tools\! Its wide range of features is impressive and extremely practical. Customizing reports and exporting them to PDF is incredibly easy. This tool offers a comprehensive and powerful solution for collecting and analyzing data to gain crucial insights into user behavior and website performance.
> 
> **Desvantagens**: I am completely satisfied with Marketo Engage. The user interface is intuitive and user friendly, making navigation and adjusting settings a breeze. The results speak for themselves; our sales have increased significantly since we started using the tool. I have absolutely no complaints and highly recommend it.
> 
> We analyze user behavior on our clients' websites. This includes understanding how users navigate the pages, which content they prefer, and at which points they abandon the site. By continuously monitoring website performance and user behavior, we constantly adapt our strategies. This ensures that our clients' marketing efforts are always up-to-date and highly effective.

-----

### "Robust Application" — 5.0/5

> **Haley** | *29 de junho de 2025* | Software | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation.
> 
> **Desvantagens**: I will admit it is not for the faint of heart\! Teams using Marketo Engage will have the most success with experienced and technical Marketing Ops personnel to onboard the solution and engineer the respective workflows and automation according to their business.
> 
> I have a positive experience with Marketo Engage and would highly recommend it overall. The ability to analyze data captured by this application is amazing and we were able to capture great insights and pivot accordingly. The app is  advanced and can become cumbersome and manual if managed incorrectly by a team, which is something we experienced at first.

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## Links

- [Ver em Capterra](https://www.capterra.com.br/software/75130/marketo-lead-management)

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