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Marketo Engage
Conheça Marketo Engage
O Marketo é uma das principais plataformas de automação de marketing, com uma gama de recursos para pequenas, médias e grandes empresas em vários setores. Alguns recursos comuns incluem marketing por e-mail, criação, SEO, página de entrada, pontuação e análise, enquanto outras edições oferecem recursos avançados, como personalização de site, envolvimento móvel e redirecionamento social e da Internet. Os clientes típicos incluem marcas B2C e B2B de todos os tamanhos.
Quem usa Marketo Engage?
Para empresas B2B ou B2C que se preocupam com o atendimento ao cliente, segmentação personalizada e escalável, personalização e relacionamento com o cliente.
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Marketo Engage
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Avaliações do Marketo Engage
Marketing strategies with great impact on our sales.
Comentários: Marketo Engage has allowed us to automate the different advertising campaigns focusing on the different needs of our clients, we have improved the acquisition of new clients and increased sales, we have been using it for 3 years and we have intensified the positive results with great automation in marketing campaigns.
Vantagens:
Marketo Engage is easy to understand software, I really like being able to devise different marketing strategies by segmentation, marketing campaigns are automated, which generates productivity and a greater increase in sales and customers. The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the needs of customers, it is a highly customizable software.
Desvantagens:
The price is a drawback for small businesses, but it is the best software to improve marketing strategies in the short term. For large companies, price is not an issue. Marketo Engage capabilities positively increase sales and customers.
Alternativas consideradas anteriormente:
Very powerful, not the most user-friendly tool out there.
Comentários: We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the business at the turn-around time on Marketing Ops requests, but that's more of a staffing issue and because of the fact that it's not very easy for an end user to just jump in and setup a campaign on their own. If you have good permissions management, use of templates, and at least some experienced admin support it can be an extremely powerful and effective tool. It's not for the faint of heart.
Vantagens:
It is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing.
Desvantagens:
Relatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team.
Alternativas consideradas anteriormente:
Marketo Mayhem
Comentários: Our marketing team had a horrible experience after using Marketo for a year and switched to HubSpot. It was the best decision we have made and we are not using Marketo again.
Vantagens:
Marketo had a lot of potential in terms of its lead tracking, automated workflows and contact management capabilities. We were thrilled to be on board with using the application, but soon realized we would never get to use the extra bells and whistles it offered since the core components were a constant frustration. It's also a very expensive platform.
Desvantagens:
Marketo provides templates for emails and landing pages that are difficult to customize, especially with our company logo and branding. We constantly were hitting road blocks and their support always very slow to respond days later after a technical issue was reported.
Alternativas consideradas anteriormente:
Flexible and Adaptable, Best for Technical Users
Comentários: The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure. While there are challenges in terms of getting users up to speed, much of what we accomplish we could not have done on our previous systems in terms of the complexity of scoring, routing, and lead management.
Vantagens:
The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.
Desvantagens:
There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve
Alternativas consideradas anteriormente:
Marketo is the Gold Standard of Marketing CRMs in the marketplace!!
Comentários: My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.
Vantagens:
I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!
Desvantagens:
The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!
