---
description: Tudo sobre mParticle Analytics: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: mParticle Analytics - Preço, avaliações e classificação - Capterra Brasil 2026
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Breadcrumb: [Home](/) > [Ferramentas de BI](/directory/23/business-intelligence/software) > [mParticle Analytics](/software/76555/mparticle-analytics)

# mParticle Analytics

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> Análise que mostra como expandir os negócios, grátis para até 1 bilhão de eventos.
> 
> Conclusão: 32 usuários atribuíram a nota **4.5/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o mParticle Analytics?

Empresas com um alto nível de relacionamento contínuo com o cliente, inclusive clientes B2B e B2C.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.5/5** | 32 Avaliações |
| Praticidade | 4.0/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.6/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.4/5 | Com base em avaliações gerais |
| Recursos | 4.3/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: mParticle
- **Fundada**: 2013

## Contexto comercial

- **Preço inicial**: US$ 950,00
- **Modelo de preços**:  (Versão gratuita disponível) (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: inglês
- **Países disponíveis**: Alemanha, Austrália, Estados Unidos

## Recursos

- A/B Testing
- Análise de dados visual
- Análise do funil de vendas
- Análise por coorte
- Conectores de dados
- Ferramentas de colaboração
- Geração pontual de relatórios
- Indicadores de desempenho
- Painel
- Planejamento estratégico
- Preparação de dados por autoatendimento
- Publishing/Sharing
- Rastreamento de comportamento
- Rastreamento de conversão
- Rastreamento de eventos no app
- Rastreamento de retenções
- Segmentação de clientes

## Integrações (6 no total)

- Firebase
- Google Analytics 360
- Google Cloud
- Segment
- Snowplow BDP
- Stripe

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Suporte por telefone
- Bate-papo

## Category

- [Ferramentas de BI](https://www.capterra.com.br/directory/23/business-intelligence/software)

## Categorias relacionadas

- [Ferramentas de BI](https://www.capterra.com.br/directory/23/business-intelligence/software)
- [Software de Análises para Celular](https://www.capterra.com.br/directory/30936/mobile-analytics/software)
- [Ferramentas de Análise de Dados](https://www.capterra.com.br/directory/31077/data-analysis/software)
- [Software de Gestão de Produtos](https://www.capterra.com.br/directory/30865/product-management/software)

## Alternativas

1. [Lucky Orange](https://www.capterra.com.br/software/150695/lucky-orange) — 4.7/5 (260 reviews)
2. [Heap](https://www.capterra.com.br/software/147216/heap) — 4.5/5 (42 reviews)
3. [Smartlook](https://www.capterra.com.br/software/164713/smartlook) — 4.7/5 (136 reviews)
4. [Looker](https://www.capterra.com.br/software/169053/looker) — 4.5/5 (282 reviews)
5. [Lebesgue](https://www.capterra.com.br/software/1019489/lebesgue) — 4.9/5 (43 reviews)

## Avaliações

### "One of the only softwares who can provide a clear customer journey visualization" — 4.0/5

> **Johan** | *8 de agosto de 2018* | Artigos de luxo e joias | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: Indicative is one of the only softwares you will find so far that can display how users interact with your website and doesn't need a complex integration or a very expensive subscription. It's a very straight to the point tool.
> 
> **Desvantagens**: It's still not 100% out of beta. But so far, it is exactly what they advertise.
> 
> The customer service team was very helpful and quick to reply. Even if used only in it's beta period, the quick results we got from it were very satisfactory.

-----

### "Indicative is a fantastic resource to help us visualize our data and tell great stories." — 4.0/5

> **Avaliador Verificado** | *5 de janeiro de 2018* | Entretenimento | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: I love how accessible the Indicative staff is. They're a small-stage business so they're incredibly receptive to feedback and often implement the changes we request. The level of customer service Indicative provides is unmatched.
> 
> **Desvantagens**: The tools can be a bit limiting at times. For instance, when you update a particular section of the segment, you have to redo your calculations. It would be amazing if that information updated automatically. The output of the data could also be more flexible in terms of how the information is arranged.
> 
> We can easily visualize our data.

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### "Indicative for 3rd Party Usage Tool" — 3.0/5

> **Justin** | *21 de setembro de 2018* | Entretenimento | Taxa de recomendação: 7.0/10
> 
> **Vantagens**: I liked the drag and drop building of segments.
> 
> **Desvantagens**: I didn't like that I was showing inaccurate data.  Parts of the data capture that didn't produce a lot of info showed "possible" combinations for user and their config. This was confusing and required some coaching to others I thought the service to. 

I also didn't like that I couldn't reuse certain parts of a segment filter elsewhere.
> 
> I was trying to track overall usage and see what new features were most adopted by partners.

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### "A useful product that is easy to use." — 5.0/5

> **Avaliador Verificado** | *5 de janeiro de 2018* | Taxa de recomendação: 7.0/10
> 
> **Vantagens**: The flexibility in being able to create my own charts and being able to track the funnel of our overall site.
> 
> **Desvantagens**: The numbers aren't in real-time so when I use it to track revenue, it's always off by ~10K. Indicative isn't used by a lot of other companies so also requires a lot of training.

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### "Great tool\!" — 5.0/5

> **Avaliador Verificado** | *28 de setembro de 2018* | Seguros | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: Easy to implement and offers a great deal of functionality and options. I like the live feed for debugging production issues quickly.
> 
> **Desvantagens**: I found the navigation overall to be a bit confusing and not intuitive.  I also wished that it included map-based filtering and organization. My superiors still ask for the map views they are familiar with from GA.

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## Links

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