
Quem usa o Salesforce Marketing Cloud?
Empresas de todos os tamanhos e setores.
Conheça o Salesforce Marketing Cloud
Conheça o Salesforce Marketing Cloud, uma solução de marketing líder para aumentar o envolvimento com os consumidores. Use o gerenciamento avançado de dados para coletar, organizar e armazenar com segurança dados de primeira, segunda e terceira partes, juntamente com dados offline, para criar perfis completos de dados do consumidor. Adapte todas as interações com sua marca usando a inteligência artificial integrada. Em seguida, envolva cada consumidor individualmente em escala usando soluções de e-mail, dispositivo móvel, publicidade e sociais líderes do setor.
Salesforce Marketing Cloud - Informação
Salesforce
http://www.salesforce.com/marketing-cloud/overview
Fundada em 2000











Salesforce Marketing Cloud - Visão geral de preços
O Salesforce Marketing Cloud não possui versão gratuita nem versão de teste grátis.
Versão gratuita
Não
Teste grátis
Não
Salesforce Marketing Cloud: implantação e suporte
Assistência
- 24 horas por dia (representante ao vivo)
- Horário comercial
- Online
Implantação
- Nuvem, SaaS, web
Formação
- Pessoalmente
- Ao vivo online
- Webinars
- Documentos
Recursos do Salesforce Marketing Cloud
Ferramentas de Email Marketing
- Biblioteca de imagens
- Campanhas gota a gota
- Conformidade com CAN SPAM
- Conteúdo dinâmico
- E-mail otimizados para celulares
- E-mails acionados por eventos
- Editor de e-mail de WYSIWYG
- Gerenciamento de listas
- Gestão de assinantes
- Gestão de modelos
- Pesquisas do cliente
- Páginas de início/formulários web
- Relatórios e análise de dados
- Respondedores automáticos
- Testes A/B
Plataformas de Gerenciamento de Redes Sociais
- Agendamento de postagens
- Colaboração
- Gestão de conteúdo
- Gestão de múltiplas contas
- Monitoramento das redes sociais
- Participação do cliente
- Publicação automática
- Rastreamento de marca
- Relatórios e análise de dados
Ver lista completa de Plataformas de Gerenciamento de Redes Sociais
Software de Gerenciamento de Email
- Arquivo morto e retenção
- Bloqueador de spams
- Caixas de entrada compartilhadas
- Gestão de assinaturas
- Gestão de filas
- Gestão de respostas
- Lista negra/branca
- Monitoramento de e-mail
- Recuperação de dados
- Respostas predeterminadas
- Roteamento
Software de Marketing de Redes Sociais
- Agendamento de postagens
- Análise de dados
- Filtragem por palavras chave
- Gerenciamento de contatos
- Gestão de conteúdo
- Gestão de múltiplas contas
- Publicação automática
- Rastreamento de conversão
- Segmentação do cliente
Ver lista completa de Software de Marketing de Redes Sociais
Salesforce Marketing Cloud - Alternativas
Mais alternativas ao Salesforce Marketing CloudSalesforce Marketing Cloud - Avaliações
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Aaron B.
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Classificação geral5 /5
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Praticidade3 /5
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Recursos e funcionalidades5 /5
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Atendimento ao cliente3 /5
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Relação qualidade/preço4 /5
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Probabilidade de recomendação
- Fonte da avaliação
- Avaliado em 28/01/2019
"Powerful, but complex"
Vantagens: This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.
Desvantagens: There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.
- Fonte da avaliação
- Avaliado em 28/01/2019
Walter T.
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Classificação geral4 /5
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Praticidade3 /5
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Recursos e funcionalidades3 /5
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Atendimento ao cliente4 /5
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Relação qualidade/preçoNão avaliado
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Probabilidade de recomendação
- Fonte da avaliação
- Avaliado em 21/01/2020
"SFMC"
Comentários: This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.
Vantagens: In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.
Desvantagens: Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.
- Fonte da avaliação
- Avaliado em 21/01/2020
Avaliador Verificado
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Classificação geral3 /5
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Praticidade2 /5
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Recursos e funcionalidades4 /5
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Atendimento ao cliente3 /5
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Relação qualidade/preço3 /5
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Probabilidade de recomendação
- Fonte da avaliação
- Avaliado em 31/07/2020
"Streer clear of Marketing Cloud if you're a small company"
Comentários: It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price. For a small business I'd HIGHLY recommend going with something else. Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product. There are "features" that exist, like data conversion on automations, but you'll have to spend time figuring out that they exist so you can e-mail support and request they turn them on, when they should have just been there in the first place.
Vantagens: I like that Send Time Optimization was included, this was extra with the previous e-mail marketing product we used.
Desvantagens: First, we ended up in Google's black hole even when following the plan laid out by our integration partner. That you need an integration partner to get a small business setup should have been a huge red flag, but we thought we were stepping up to a more powerful e-mail product. There are bugs everywhere. Our integration partner had many tips like making sure to unselect an e-mail reselect it and stop and start a trigger to make sure the new e-mail is used, these are things that should be handled by the UX and not tribal knowledge. We used alias in our e-mails to aid in reporting, but sometimes they show up in the report and sometimes it shows the original URL. We opened a ticket and months later it was closed with no resolution, because there's a back end bug in their system that they believed was causing the issue. There's a lot of duplicated functionality that has different features. Want to manage your data extension you can do it in Email Studio or Contact Builder, BUT the features are different between the two. You can only easily add records in one of them so you have to remember which one you can do a specific action in. Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives. You'll need to use Journey's if you want to use send time optimization or any of the AI logic, so you're guaranteed to have to build your own reporting in your own tools. We needed this to realize we were in the Google black hole.
- Fonte da avaliação
- Avaliado em 31/07/2020
Avaliador Verificado
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Classificação geral5 /5
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Praticidade5 /5
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Recursos e funcionalidades5 /5
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Atendimento ao clienteNão avaliado
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Relação qualidade/preçoNão avaliado
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Probabilidade de recomendação
- Fonte da avaliação
- Avaliado em 05/09/2019
"Definitely a step up from MailChimp"
Vantagens: This software makes it easy to build professional looking emails that add all the information you need with drag and drop
Desvantagens: IT is sometimes hard to organize and sort files
- Fonte da avaliação
- Avaliado em 05/09/2019

Russell C.
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Classificação geral4 /5
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Praticidade4 /5
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Recursos e funcionalidades4 /5
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Atendimento ao cliente1 /5
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Relação qualidade/preço3 /5
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Probabilidade de recomendação
- Fonte da avaliação
- Avaliado em 05/06/2018
"Fantastic Platform For Marketing"
Comentários: You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.
Vantagens: There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.
Desvantagens: The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.
- Fonte da avaliação
- Avaliado em 05/06/2018