---
description: Tudo sobre Tableau: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Tableau - Preço, avaliações e classificação - Capterra Brasil 2026
---

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# Tableau

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> Como líder confiável em análise, o Tableau ajuda as pessoas e organizações a se tornarem mais orientadas a dados.
> 
> Conclusão: 2363 usuários atribuíram a nota **4.6/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o Tableau?

O Tableau capacita as pessoas de toda a organização a facilmente perguntar e responder perguntas sobre seus dados em tempo real, levando a decisões comerciais mais inteligentes todos os dias.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.6/5** | 2363 Avaliações |
| Praticidade | 4.1/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.2/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.2/5 | Com base em avaliações gerais |
| Recursos | 4.5/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Salesforce
- **Localização**: San Francisco, EUA
- **Fundada**: 2003

## Contexto comercial

- **Preço inicial**: US$ 15,00
- **Modelo de preços**:  (Versão gratuita disponível) (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Windows (local), Linux (local)
- **Idiomas**: alemão, chinês, coreano, espanhol, francês, inglês, japonês, português
- **Países disponíveis**: Alemanha, Austrália, Canadá, Coreia do Sul, Estados Unidos, Indonésia, Japão, Reino Unido, Singapura, Suíça, Índia

## Recursos

- API
- Alerts/Escalation
- Análise de dados do site
- Análise de dados visual
- Análise de regressão
- Análise de tendências
- Análise de texto
- Análise multivariada
- Análises de dados comportamentais
- Arrastar e soltar
- Autoatendimento analítico
- Banco de dados do cliente
- Benchmarking
- Captura e transferência de dados
- Conectores de dados
- Controle de processos estatísticos
- Controles/permissões de acesso
- Criação de painel
- Descoberta de dados
- Descoberta visual
- ETL
- Ferramentas de análises de dados
- Ferramentas de colaboração
- Gestão de dados
- Governança de dados
- Governança de informações
- Importação/exportação de dados
- Indicadores de desempenho
- Integração de dados
- Inteligência artificial e aprendizado de máquina
- Limpeza de dados
- Mapeamento de dados
- Modelagem e simulação
- Monitoramento de campanha
- Monitoramento do KPI
- Monitoramento do desempenho
- Múltiplas fontes de dados
- Painel
- Painel de atividades
- Painel personalizável
- Preparação de dados por autoatendimento
- Processamento de grandes volumes
- Publishing/Sharing
- Real-Time Analytics
- Relatórios e análise de dados
- Relatórios e estatística
- Relatórios personalizáveis
- Scheduled/Automated Reports
- Simulação estatística
- Visualização de dados

... e mais 34 recursos

## Integrações (72 no total)

- AWS Cloud Development Kit (AWS CDK)
- AWS Lambda
- Agentforce
- Airtable
- Alteryx
- Amazon Athena
- Amazon Redshift
- Apache Airflow
- Asset-Map
- Azure Analysis Services
- Azure Databricks
- Azure SQL Database
- BigQuery
- Blue Yonder Transportation Management
- Collibra

... e mais 57 integrações

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Ferramentas de Visualização de Dados](https://www.capterra.com.br/directory/30696/data-visualization/software)

## Categorias relacionadas

- [Ferramentas de Visualização de Dados](https://www.capterra.com.br/directory/30696/data-visualization/software)
- [Software de Análise Preditiva](https://www.capterra.com.br/directory/30945/predictive-analytics/software)
- [Software de Preparação de Dados](https://www.capterra.com.br/directory/32747/data-preparation/software)
- [Ferramentas de Análises Incorporadas](https://www.capterra.com.br/directory/31697/embedded-analytics/software)
- [Software de Inteligência em Localização](https://www.capterra.com.br/directory/31461/location-intelligence/software)

## Alternativas

1. [Microsoft Power BI](https://www.capterra.com.br/software/176586/power-bi) — 4.6/5 (1894 reviews)
2. [Google Analytics 360](https://www.capterra.com.br/software/177042/google-analytics) — 4.7/5 (8101 reviews)
3. [Looker](https://www.capterra.com.br/software/169053/looker) — 4.5/5 (287 reviews)
4. [Domo](https://www.capterra.com.br/software/119119/domo) — 4.3/5 (331 reviews)
5. [MATLAB](https://www.capterra.com.br/software/125813/matlab) — 4.6/5 (2097 reviews)

## Avaliações

### "Flexible and user-friendly platform for data visualization and reporting" — 5.0/5

> **Nikitha** | *21 de setembro de 2026* | Software | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Tableau is easy to use and provides good value for money for data analysis and visualization. The Dashboard and Data Visualization capabilities make it easy to turn data into interactive and understandable visual reports. Reporting is also useful for presenting trends and insights in a clear format. The User Interface is generally intuitive, making it easier to build dashboards, apply filters, and explore data. Database Management and connectivity options are useful when working with data from different sources.
> 
> **Desvantagens**: Creating more advanced dashboards can take some time to learn, especially when working with complex calculations, data relationships, and larger datasets. I have occasionally experienced minor usability issues when working with more complex visualizations or data connections. Managing multiple dashboards and reports can also become difficult as projects grow. I have limited direct experience with Customer Support, so I cannot strongly evaluate that aspect.
> 
> My overall experience with Tableau has been positive. The Ease of Use and User Interface make it convenient to explore data and create interactive dashboards, while the Dashboard and Data Visualization capabilities are particularly useful for presenting insights clearly. Reporting features make it easier to communicate trends and findings, and Database Management and data connectivity options provide flexibility when working with different sources. Although more advanced analysis can require some learning and troubleshooting, these limitations have not significantly affected my experience. Overall, I believe Tableau provides good Value for Money for users who need a flexible platform for data visualization and reporting.

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### "User-friendly and easy-to-build dashboards and reports" — 5.0/5

> **Avaliador Verificado** | *27 de abril de 2026* | Petróleo e energia | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: User-friendly and allows people with little-to-no IT experience build reporting dashboards that automatically update.
> 
> **Desvantagens**: Ran into some issues setting up data connections. I wish the dashboards had more interactive functionality.

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### "Powerful Data Visualization and Reporting Platform" — 3.0/5

> **Cara** | *16 de setembro de 2026* | Serviços financeiros | Taxa de recomendação: 6.0/10
> 
> **Vantagens**: Tableau makes it easy to turn large amounts of data into clear, interactive dashboards and visual reports. I like the flexibility of the visualization tools, filtering options, and ability to drill down into data. It is especially useful for identifying trends and presenting insights in a way that is easy for stakeholders to understand.
> 
> **Desvantagens**: There can be a significant learning curve when working with more advanced calculations, data relationships, and complex dashboards. Performance can also slow down when handling very large datasets or dashboards with multiple visualizations.
> 
> Overall, Tableau has been a reliable business intelligence and reporting tool. It provides strong visualization capabilities and makes data analysis more accessible once you become familiar with the platform. It has helped streamline reporting and makes it easier to communicate data-driven insights across teams.

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### "It’s great for sales data, but the upfront cost is pretty high." — 5.0/5

> **Andy** | *7 de agosto de 2026* | Artigos esportivos | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: I can finally see our regional performance without having to wait on IT to run reports. Building out territory comparisons and product line dashboards only takes about 20 minutes, once you’ve got the hang of where everything is. Honestly, my team actually looks at the numbers now. Since the visuals make sense, people are way more engaged. Connecting our CRM data with inventory levels helps me spot which products are moving where, so I can adjust our focus pretty quickly.
> 
> **Desvantagens**: The licensing cost really hit our budget hard for a mid-sized operation like ours. Training took way longer than expected, too, it wasn't exactly pick-up-and-go for sales folks who aren't really data people. Some of the chart customizations take more clicks than they should. Honestly, the mobile version feels pretty limited whenever I'm out meeting distributors on the road.
> 
> It's become essential for how I manage the sales team and report upward. Worth it if you're serious about data-driven decisions, but factor in real training time and licensing costs. For a sporting goods distributor our size, it's justified the investment through better territory planning and faster pipeline visibility, though I wish the pricing scaled better.

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### "Dynamic and Intuitive Tool for Data Analysis" — 5.0/5

> **Shreyas** | *7 de maio de 2025* | Escritório de advocacia | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Tableau has intuitive and flexible data visualization capabilities. You can explore data visually in real time, spot trends, outliers, and insights without the need for DAX or codes.
> 
> **Desvantagens**: Performance can slow down when working with very large datasets or complex dashboards. Also version control is very tricky and complicated so working on multiple versions is not very user friendly.
> 
> Overall, Tableau is an excellent tool for data analysis and dashboard creation. You can quickly connect to multiple data sources, blend datasets, and visualize key metrics easily.

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## Links

- [Ver em Capterra](https://www.capterra.com.br/software/77260/tableau)

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