---
description: Tudo sobre SAP Customer Experience: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: SAP Customer Experience - Preço, avaliações e classificação - Capterra Brasil 2026
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Breadcrumb: [Home](/) > [Sistemas CRM](/directory/2/customer-relationship-management/software) > [SAP Customer Experience](/software/77372/sap-crm)

# SAP Customer Experience

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> Aproveite a percepção do cliente, melhore a eficiência e a eficácia da linha de frente e simplifique os processos críticos de negócios.
> 
> Conclusão: 245 usuários atribuíram a nota **4.3/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o SAP Customer Experience?

Equipes de marketing, vendas e atendimento ao cliente em organizações de qualquer porte.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.3/5** | 245 Avaliações |
| Praticidade | 3.8/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.2/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.0/5 | Com base em avaliações gerais |
| Recursos | 4.2/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: SAP
- **Fundada**: 1999

## Contexto comercial

- **Preço inicial**: US$ 58,00
- **Modelo de preços**:  (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Windows (local), Linux (local), Android (celular), iPhone (celular), iPad (tablet)
- **Idiomas**: inglês
- **Países disponíveis**: Alemanha, Austrália, Canadá, China, Estados Unidos, Japão, Reino Unido, Índia

## Recursos

- Acesso para Celular
- Automação de marketing
- Bate-papo ao vivo
- CRM
- Coleta de dados de multicanal
- Geração de leads
- Gerenciamento de comentários
- Gerenciamento de contatos
- Gerenciamento de e-mails
- Gerenciamento de tickets de suporte
- Gestão da base de conhecimento
- Gestão da comunicação
- Gestão de campanhas
- Gestão de canais
- Gestão de leads
- Gestão do pipeline
- Gestão do pipeline de vendas
- Histórico do cliente
- Múltiplas campanhas
- Para o setor de seguro
- Planejamento de campanhas
- Qualificação de leads
- ROI Tracking
- Rastreamento de interações
- Relatórios e análise de dados
- Roteamento automático
- Segmentação de leads

## Opções de suporte

- Bate-papo

## Category

- [Sistemas CRM](https://www.capterra.com.br/directory/2/customer-relationship-management/software)

## Categorias relacionadas

- [Sistemas CRM](https://www.capterra.com.br/directory/2/customer-relationship-management/software)
- [Software de Gestão de Leads](https://www.capterra.com.br/directory/30017/lead-management/software)
- [Sistemas de Atendimento ao Cliente](https://www.capterra.com.br/directory/22/customer-service/software)
- [Software de Experiência do Cliente](https://www.capterra.com.br/directory/30671/customer-experience/software)
- [Software MRM](https://www.capterra.com.br/directory/31020/mrm/software)

## Alternativas

1. [Salesforce Sales Cloud](https://www.capterra.com.br/software/61368/salesforce) — 4.4/5 (18768 reviews)
2. [Zendesk Suite](https://www.capterra.com.br/software/164283/zendesk) — 4.4/5 (4074 reviews)
3. [LiveChat](https://www.capterra.com.br/software/62194/livechat) — 4.6/5 (1715 reviews)
4. [LiveAgent](https://www.capterra.com.br/software/102188/liveagent) — 4.7/5 (1754 reviews)
5. [Freshdesk](https://www.capterra.com.br/software/124981/freshdesk) — 4.5/5 (3410 reviews)

## Avaliações

### "Great product" — 5.0/5

> **Stephanie** | *4 de novembro de 2021* | Serviços ao consumidor | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: I like that it is easy to use and everything is in one place.
> 
> **Desvantagens**: I don't dislike anything about this software.

-----

### "SAP experience" — 5.0/5

> **Ludmila** | *1 de abril de 2023* | Fabricação elétrica/eletrônica | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: i have big overview about materials in company, possibility have a lot of information on one place
> 
> **Desvantagens**: adding new roles is all time problem, using correctly transaction is not so easy
> 
> I use SAP every day for ordering components in our factory and also parts from external supplier, checking budget, add monthly hours, checking if any components is out of stock or how many pieces is in company

-----

### "An end to end solution with seamless integration capabilities" — 3.5/5

> **Aneesh** | *19 de junho de 2015* | Varejistas | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: SAP CRM is a very robust product and SAP has done well over the past decade to cater to the CRM needs of customers across industries. The best part of SAP CRM is that it not only integrates seamlessly with other SAP softwares but also with various non-SAP softwares providing options to enterprises to keep using certain legacy systems at the same time. CRM solutions in general are very customer centric and SAP has done exceptionally well over the past few releases to come up with advanced features like Social Media Integration to capture market vibe in a more structured and organized fashion. While some of the core CRM modules keep getting better with frequent bug fixes, focus has been on adding new features to cater to industry specific needs. Another important aspect of this software is its ever improving UI. Since CRM 7.0 there has been considerable change in the UI which I should say is extremely friendly now. For customer who want to deploy SAP CRM solution faster, SAP provides them with Rapid Deployment Solution which reduces the implementation time and cost drastically. SAP CRM Best Practices are now successfully used across industries as a proven tool to successfully run business. SAP CRM on HANA platform has made data retrieval a very quick and  hassle free affair. SAP also has a great community of developers and professionals who help to share ideas and answer questions when it comes to configuring and customizing their solutions. Another important thing is that for customers who do not want to invest in huge IT infrastructure , SAP CRM comes as an on demand (cloud) solution with most of the features from its on premise version.
> 
> **Desvantagens**: SAP CRM releases newer version at a relatively slower rate than most of its competitors. Configurations in SAP CRM backend still remains pretty complex and require highly skilled and experienced professionals to do so. Though SAP CRM can be used as a standalone product but the usability is drastically reduced when SAP ERP is not implemented. Standalone SAP CRM analytics is very basic in its present form and cannot cater to customer need without complex customization.Lastly, lets face it, SAP solutions are still heavily priced compared to other vendors and quite understandably SAP CRM consultants are pretty expensive to hire.

-----

### "SAP CRM has everything an organization needs to deal with Customers" — 5.0/5

> **M. Sohaib** | *21 de novembro de 2018* | Manutenção predial | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: There are a lot of back end settings that make SAP CRM one of the best CRM software out there. It can be customized and tuned whether the organization implementing it is a utilities company or an FMC i.e. it caters the needs of all kinds of organization.
> 
> **Desvantagens**: Need highly qualified personnel to implement the CRM. The scope of implementation has to be carefully and properly defined with proper documentation at each stage of implementation. Any undocumented modification can result in a lot of garbage in the system within no time.

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### "Great CRM tool" — 5.0/5

> **Sukesha** | *2 de fevereiro de 2023* | Gestão da educação | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: The feature I like best about SAP is its adaptability, it can be customised very easily as per the customers needs and the relevant sector.
> 
> **Desvantagens**: It takes some time to learn to use the software, which might seem tedious to beginners but post that it is easy to use
> 
> I had an enriching and educational experience as I got to learn a new skill using SAP CRM

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## Links

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