ActiveCampaign

ActiveCampaign

da ActiveCampaign

Quem usa o ActiveCampaign?

O ActiveCampaign beneficia pequenas e médias empresas que desejam se conectar e se envolver com os clientes pelos canais de marketing.

Conheça o ActiveCampaign

O ActiveCampaign ajuda empresas de pequeno e médio porte a acelerar o crescimento, combinando o poder do marketing por e-mail, automação de marketing e automação de vendas/CRM. É possível criar processos automatizados de marketing e vendas que se adaptam para criar clientes mais felizes e leais.

Envie boletins, crie e-mails e mantenha contato com os clientes.

Automatize o marketing usando os dados do cliente.

O preço começa em US$ 9/mês, cobrados anualmente.

Detalhes do ActiveCampaign

ActiveCampaign

http://www.activecampaign.com

Fundada em 2003

Preço do ActiveCampaign

O ActiveCampaign não possui uma versão gratuita, mas oferece versão de teste grátis. Versão paga do ActiveCampaign a partir de US$ 15,00/mês.

Preço inicial

US$ 15,00/mês

Versão gratuita

Não

Teste Grátis

Sim

Implantação

Nuvem, SaaS, web

Celular - iOS nativo

Celular - Android nativo

Formação

Pessoalmente

Ao vivo online

Webinars

Documentos

Assistência

Horário comercial

Online

Recursos do ActiveCampaign

Ferramentas de Automação de Marketing
Análise de dados/Rastreamento do ROI
CTAs personalizáveis
Campanhas gota a gota
Conteúdo dinâmico
Inteligência de vendas
Lead Scoring
Marketing de pesquisa
Marketing social
Páginas de início/formulários web
Rastreamento de visitantes do site
Segmentação
Testes A/B
Biblioteca de imagens
Campanhas gota a gota
Conformidade com CAN SPAM
Conteúdo dinâmico
E-mail otimizados para celulares
E-mails acionados por eventos
Editor de e-mail de WYSIWYG
Gerenciamento de mala direta
Gestão de assinantes
Gestão de modelos
Pesquisas do cliente
Páginas de início/formulários web
Relatórios e análise de dados
Respondedores automáticos
Testes A/B
Acesso para Celular
Armazenamento de documentos
Cotizações e propostas
Gestão de tarefas
Gestão territorial
Integração da automação de marketing
Integração de bate-papo interno
Integração de redes sociais
Lead Scoring
Marketing por e-mail
Segmentação
Sistema de calendário ou lembretes

Avaliações do ActiveCampaign

Exibindo 5 de 430 avaliações

Geral
4,4/5
Praticidade
4,1/5
Atendimento ao cliente
4,2/5
Recursos
4,3/5
Relação qualidade/preço
4,4/5
Alexandre C.
Sócio Diretor
Pesquisa de mercado, 2-10 funcionários
Usou o software por: 6 a 12 meses
  • Classificação geral
    4/5
  • Praticidade
    2/5
  • Recursos e funcionalidades
    4/5
  • Atendimento ao cliente
    1/5
  • Relação qualidade/preço
    3/5
  • Probabilidade de recomendação
    5/10
  • Fonte da avaliação 
  • Avaliado em 01/06/2020

"Boa ferramenta, suporte deixa a desejar."

Comentários: Ainda não tive muito tempo para dissecar todos menus e operações, mas a principio não achei de fácil uso e tive certa dificuldade de operacionalizar os funis

Vantagens: A entregabilidade dos emails é alta - o preço é relativamente bom comparado a outros.

Desvantagens: Montar os funis é complexo, e não tem tutoriais bons para aprender.

  • Fonte da avaliação 
  • Avaliado em 01/06/2020
David j. B.
Managing Director
Publicidade e marketing, 2-10 funcionários
Usou o software por: Mais de dois anos
  • Classificação geral
    5/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    5/5
  • Atendimento ao cliente
    5/5
  • Relação qualidade/preço
    5/5
  • Probabilidade de recomendação
    10/10
  • Fonte da avaliação 
  • Avaliado em 02/03/2020

"If you had to recommend one marketing automation tool for small business, here it is"

Comentários: I refuse to ever tell a client there's a single software in any category that they should use without proper investigation further, but I have yet to run into a time where ActiveCampaign wasn't a massive improvement to upgrade to from other tools of similar price but lesser capabilities, like MailChimp and ConstantContact. AC has been my own email marketing and marketing automation system for approximately five years now and I don't see myself moving away from it at any point. It's important for me to be aware of the tools on the market, and there are other great ones, but none that have been a worthwhile transition off AC for.

Vantagens: You have a massive amount of features available to you to handle basic email marketing, advanced marketing automation, behavioral automations, tagging and audience segmentation, and so on. That's just the basic package, too. More advanced packages introduce a CRM (Customer Relationship Management) aspect that is particularly helpful for sales teams, Lead scoring to help prioritize accounts for your sales teams to be more efficient, and dynamic content (among many other features).

Desvantagens: There is little to see on the Cons. If I had to select something, I suppose the limit of three users on the Lite plan can be frustrating. However, it's typically safe enough for a small business, easy to share logins if needed, and the price and added features of upgrading to the Plus plan is quite affordable as well.

  • Fonte da avaliação 
  • Avaliado em 02/03/2020
Geir G.
Growth Expert
Publicidade e marketing, 2-10 funcionários
Usou o software por: 1 a 5 meses
  • Classificação geral
    5/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    5/5
  • Atendimento ao cliente
    4/5
  • Relação qualidade/preço
    5/5
  • Probabilidade de recomendação
    10/10
  • Fonte da avaliação 
  • Avaliado em 21/05/2020

"This blew my mind"

Comentários: Fantastic!! And extraordinary follow up by their team! Tons of free personal 1:1 help, which I never expected.

Vantagens: Switched to ActiveCampaign from Pipedrive via ConvertKit and Keap - this is something else. I am so impressed. Very easy to use and well laid out, it is easy to create some of the most robust automated customer follow ups I have seen. AC blows the other softwares out of the water. It works, it is easy to understand and it is the most powerful peace of software I have seen in years. I am so pleased my grin goes all the way around my head.

Desvantagens: Customer service gave 8-10 min waiting time on their chat support these days, and that is just not good enough.

  • Fonte da avaliação 
  • Avaliado em 21/05/2020
Avaliador Verificado
Founder
Publicidade e marketing, Profissional autônomo
Usou o software por: Mais de dois anos
  • Classificação geral
    1/5
  • Praticidade
    2/5
  • Recursos e funcionalidades
    4/5
  • Atendimento ao cliente
    1/5
  • Relação qualidade/preço
    3/5
  • Probabilidade de recomendação
    0/10
  • Fonte da avaliação 
  • Fonte: GetApp
  • Avaliado em 04/09/2017

"Strong Automation System & Ecomm DataLayer, Weak Support and Long Standing Bugs"

Vantagens: Activecampaign sets the bar for building automations, with great sorting and filtering features including customer records, tags, lists, conditional rules/routing, e-commerce data such as purchases, crm pipelines and even a custom event layer. We have created very complex integrations for dozens of businesses ranging from E-Commerce stores, to Gyms to local businesses. It's really simple to learn and use, and powerful enough to tackle even the most complex business processes. This includes in-store purchases on a POS to sending out emails or automation's based on purchases or LTV. It also supports multiple E-Commerce platforms natively, but be aware those features are nearly 4x the price to unlock after the trial.

Desvantagens: After months of issues that resulted in one of our clients losing an excess of $40,000 in revenue, we can no longer recommend activecampaign. Poor support was to blame for this issue, with it being impossible to get someone on a call even though we pay 6 figures a year for service. Activecampaign is growing really really fast. Because of this, They have pretty terrible support and there are also long-standing bugs that they seem to have no intention to fix. For instance, the system is supposed to generate previews for each automation's email steps and in various other places, but instance shows a broken image. We have inquired about this to the support to be told they are aware it's been broken for over a year and have no ETA or intention on repairing it. We have this problem on all our client's accounts(dozens), and it's a serious issue with UI/UX but they don't seem to care. There are also some major logic issues, such as if you filter an automation to show anyone with 0 purchases, it doesn't work. We also inquired about this but got another non-response... So basically, where it works, it works well but there are a few major issues and they don't seem intent on repairing them, even though they are steady releasing more features to add to their pricing tiers. Overall, it's hard to find another system that provides the ease of use, features, and value of activecampaign but the support and existing bugs are a nasty/necessary compromise.

  • Fonte da avaliação 
  • Fonte: GetApp
  • Avaliado em 04/09/2017
Néstor M.
Founder
Publicidade e marketing, Profissional autônomo
Usou o software por: Mais de dois anos
  • Classificação geral
    5/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    5/5
  • Atendimento ao cliente
    5/5
  • Relação qualidade/preço
    5/5
  • Probabilidade de recomendação
    10/10
  • Fonte da avaliação 
  • Avaliado em 06/09/2019

"This guys know how to do things the right way"

Comentários: Let me say it clearly: A-W-E-S-O-M-E Trust me, they are the "real deal".

Vantagens: Instead of boring the hell out of you making a long list of all the things I like about AC, I would resume them in just 3 "little" things I care of: - Reputation: They REALLY care about sender reputation. And, you know... an email that doesn´t get to my suscribers is like loosing money out of my pocket. So, I´me really happy the way they´re handling things on this department - Ease of use + functionalities: Most other services only offer one of them things. But I want them all. AC covers all my needs regarding this issues (and I´m a choosy guy, you know). - It´s scalable!: This is a biggy. As your businees grows, you´ll have a new set of needs when it comes to automation. AC scales as your business thrives so you don´t have to switch companies never again.

Desvantagens: I´m a Spanish user and would love a full Spanish translation (at the moment we hace a partial translation) for Spanish users.

  • Fonte da avaliação 
  • Avaliado em 06/09/2019