--- description: Tudo sobre ActiveCampaign: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ActiveCampaign - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Automação de Marketing](/directory/6/marketing-automation/software) > [ActiveCampaign](/software/79367/activecampaign) # ActiveCampaign Canonical: https://www.capterra.com.br/software/79367/activecampaign Página: 1 / 104\ Próximo: [Próxima página](https://www.capterra.com.br/software/79367/activecampaign?page=2) > O ActiveCampaign combina o poder do marketing por e-mail, automação de marketing e automação de vendas/CRM. > > Conclusão: 2568 usuários atribuíram a nota **4.6/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o ActiveCampaign? O ActiveCampaign beneficia pequenas e médias empresas que desejam se conectar e se envolver com os clientes pelos canais de marketing. ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.6/5** | 2568 Avaliações | | Praticidade | 4.2/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.4/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.3/5 | Com base em avaliações gerais | | Recursos | 4.5/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: ActiveCampaign - **Fundada**: 2003 ## Contexto comercial - **Preço inicial**: R$ 49,00 - **Modelo de preços**: (Teste grátis) - **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Linux (desktop), Chromebook (desktop), Android (celular), iPhone (celular), iPad (tablet) - **Idiomas**: alemão, chinês, dinamarquês, espanhol, finlandês, francês, holandês, indonésio, inglês, italiano, português, turco - **Países disponíveis**: Alemanha, Austrália, Brasil, Bélgica, Canadá, China, Dinamarca, Espanha, Estados Unidos, França, Irlanda, Itália, Japão, México, Nova Zelândia, Países Baixos, Portugal, Reino Unido, Singapura, Índia ## Recursos - Agendamento de campanhas - Alertas/notificações - Análise de dados de campanhas - Automação de marketing - Ações ativadas por eventos - Banco de dados de contatos - Banco de dados do cliente - CAN-SPAM Compliance - Captura de leads - Comentários/notas - Contatos compartilhados - Distribuição de leads - Editor de WYSIWYG - Ferramentas de colaboração - Geração de leads - Gerenciamento de contatos - Gestão da atividade de vendas - Gestão de assinantes - Gestão de assinaturas - Gestão de campanhas - Gestão de canais - Gestão de conteúdo - Gestão de leads - Gestão de modelos - Gestão de tarefas - Gestão do fluxo de trabalho - Gestão do pipeline - Gestão do pipeline de vendas - Importação/exportação de dados - Indicadores de desempenho - Marketing de multicanal - Marketing social - Mobile Optimization - Painel de atividades - Planejamento de campanhas - Previsão de vendas - Páginas de início/formulários web - Qualificação de leads - ROI Tracking - Rastreamento de conversão - Rastreamento de e-mails - Rastreamento de interações - Rastreamento de visitantes do site - Relatórios de vendas - Relatórios e análise de dados - Relatórios e estatística - Relatórios personalizáveis - Segmentação - Segmentação de clientes - Third-Party Integrations ... e mais 19 recursos ## Integrações (203 no total) - 123FormBuilder - 46elks - AEvent - APIANT - Act\! - Acuity Scheduling - AdPage - AdaptiveU - AddEvent - Adobe Commerce - AgencyAnalytics - Agile CRM - Aimtell - Aircall - Airtable ... e mais 188 integrações ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Assistência 24/7 - Bate-papo ## Category - [Ferramentas de Automação de Marketing](https://www.capterra.com.br/directory/6/marketing-automation/software) ## Categorias relacionadas - [Ferramentas de Automação de Marketing](https://www.capterra.com.br/directory/6/marketing-automation/software) - [Sistemas CRM](https://www.capterra.com.br/directory/2/customer-relationship-management/software) - [Ferramentas de Email Marketing](https://www.capterra.com.br/directory/30013/email-marketing/software) - [Software de Geração de Leads](https://www.capterra.com.br/directory/30963/lead-generation/software) - [Software de Gestão de Leads](https://www.capterra.com.br/directory/30017/lead-management/software) ## Alternativas 1. [Brevo](https://www.capterra.com.br/software/132996/brevo) — 4.6/5 (3512 reviews) 2. [Mailchimp](https://www.capterra.com.br/software/110228/mailchimp) — 4.5/5 (17676 reviews) 3. [MailerLite](https://www.capterra.com.br/software/136603/mailerlite) — 4.7/5 (2322 reviews) 4. [Constant Contact](https://www.capterra.com.br/software/31898/constant-contact) — 4.3/5 (2943 reviews) 5. [EmailOctopus](https://www.capterra.com.br/software/147415/emailoctopus) — 4.8/5 (655 reviews) ## Avaliações ### "The auto responder that you need" — 5.0/5 > **Eduardo** | *18 de abril de 2021* | Publicidade e marketing | Taxa de recomendação: 10.0/10 > > **Vantagens**: Automations are great and super flexible. They are easy to build and the product comes with handy pre-built automations, I use the list cleanup for instance. > > **Desvantagens**: Can get pricey as your list goes up. I noticed a few performance hickups lately, slowing down the web interface. > > I like ActiveCampaign. It has great deliverability and is easy to integrate. ----- ### "Best choice" — 5.0/5 > **Yazmin** | *28 de junho de 2026* | Publicidade e marketing | Taxa de recomendação: 10.0/10 > > **Vantagens**: Best tool for offers marketing automation, customer relationship management (CRM) and sales engagement tools. > > **Desvantagens**: No free plan and trial with very limited access. It might not be the better option for a small business. ----- ### "Very good in many ways but also incredibly frustrating" — 4.0/5 > **Selena** | *17 de setembro de 2025* | Música | Taxa de recomendação: 6.0/10 > > **Vantagens**: I like the user interface, the bold presentation and navigation make it feel friendly and easy to use. The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions. The automation builder is very good, has plenty of options and easy to use. > > **Desvantagens**: I have a real gripe. I built an automation with a goal of checking if a lead had visited a certain page on my website. This would enable me to know if they had purchased a product. My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation... so they kept receiving the promo emails. I got customer support on this issue multiple times and they all suggested different fixes, none of which worked. Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve. They never got back to me to let me know when it had been resolved. Even though I left comments on their ads and their fb page. They said 'we hear you. we know its not working and we're working on it'. But if they did ever fix it they never informed me. It was such a simple Goal trigger. Its a fundamental functionality that should have worked. So I gave up on that automation and others like it. Then they decided they wanted to charge me signficantly more for my subscription because ' there have been so many developments in our system'. Well they never sorted out that basic issue that was important to me. And I never used the other fancy things they had created. So I'm disappointed with them. And now I'm moving to GoHighLevel. It offers so many more features - I can run the whole of my business here, without having multiple platforms and figure out all the integrations. And I can get the goal triggers working how I need them to. > > It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving. ----- ### "Unconscionable pricing practices and manipulative sales tactics" — 2.0/5 > **Kathryn** | *20 de janeiro de 2026* | Formação profissional e coaching | Taxa de recomendação: 0.0/10 > > **Vantagens**: I used ActiveCampaign for a few years to manage an email list and send out a newsletter. It had a learning curve, but it was reasonable, and the price was acceptable for what I needed. > > **Desvantagens**: When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading." They also wanted to charge me a separate fee just to make the change. They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable. > > Decent features but outrageous pricing practices. I wound up jumping through a bunch of hoops in a short time to cancel my account rather than continue working with them and paying exorbitant fees. ----- ### "We are acing our marketing campaigns with ActiveCampaign" — 5.0/5 > **Mamute Nicholas** | *6 de julho de 2026* | Plástico | Taxa de recomendação: 10.0/10 > > **Vantagens**: The best thing about ActiveCampaign has been its ability to bring our marketing and sales teams together on one platform. Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time. The AI-powered Active Intelligence features have been invaluable by recommending the best times to send campaigns, optimizing content and helping us prioritize high-value prospects with greater accuracy. We also appreciate the advanced personalization and segmentation capabilities, which allow us to tailor messages based on customer behavior, location and engagement, resulting in more relevant and effective campaigns. Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform while monitoring engagement across every channel. These capabilities have helped us strengthen customer relationships, improve campaign performance and deliver more meaningful marketing experiences. > > **Desvantagens**: ActiveCampaign has delivered exactly what we expected from a marketing automation platform. Its features works well, the interface is intuitive and we haven't experienced any issues that have affected our marketing operations. We genuinely have nothing to dislike about it. > > Our marketing efforts have reached a new level of efficiency and effectiveness with ActiveCampaign. It provides us with a unified platform for marketing automation, customer relationship management and personalized customer engagement, allowing us to execute targeted campaigns with confidence. The platform has streamlined how we attract, nurture and convert leads while giving both our marketing and sales teams complete visibility into the customer journey, ultimately helping us achieve stronger campaign performance and better business results. ----- Página: 1 / 104\ Próximo: [Próxima página](https://www.capterra.com.br/software/79367/activecampaign?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/79367/activecampaign) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Dados estruturados