ActiveCampaign

"Avaliação ActiveCampaign"

Vantagens: Facilidade para criação de e-mail marketing

Desvantagens: Senti falta de mais integrações e relatórios estatísticos

"Boa ferramenta, suporte deixa a desejar."

Comentários: Ainda não tive muito tempo para dissecar todos menus e operações, mas a principio não achei de fácil uso e tive certa dificuldade de operacionalizar os funis

Vantagens: A entregabilidade dos emails é alta - o preço é relativamente bom comparado a outros.

Desvantagens: Montar os funis é complexo, e não tem tutoriais bons para aprender.

"If you had to recommend one marketing automation tool for small business, here it is"

Comentários: I refuse to ever tell a client there's a single software in any category that they should use without proper investigation further, but I have yet to run into a time where ActiveCampaign wasn't a massive improvement to upgrade to from other tools of similar price but lesser capabilities, like MailChimp and ConstantContact. AC has been my own email marketing and marketing automation system for approximately five years now and I don't see myself moving away from it at any point. It's important for me to be aware of the tools on the market, and there are other great ones, but none that have been a worthwhile transition off AC for.

Vantagens: You have a massive amount of features available to you to handle basic email marketing, advanced marketing automation, behavioral automations, tagging and audience segmentation, and so on. That's just the basic package, too. More advanced packages introduce a CRM (Customer Relationship Management) aspect that is particularly helpful for sales teams, Lead scoring to help prioritize accounts for your sales teams to be more efficient, and dynamic content (among many other features).

Desvantagens: There is little to see on the Cons. If I had to select something, I suppose the limit of three users on the Lite plan can be frustrating. However, it's typically safe enough for a small business, easy to share logins if needed, and the price and added features of upgrading to the Plus plan is quite affordable as well.

"A good all-rounder"

Comentários: Active Campaign is our one stop hub for our sales and marketing activity so we have an almost global view of how our customers and and prospects are interacting with us - the exception is our help desk but I'm sure we could integrate that too if we really wanted to. We use Active Campaign to track our:
- Sales team interactions - emails, including emails we send from our own inboxes, tasks and follow up tasks, and call records - as long as we enter them!
- We use it to send and tracks all the newsletter/marketing interactions and all our automated emails for customers on free trials.
- We also track key interactions with our own product (though an integration we built ourselves) so the sales team have a quick reference to important behaviours.

Vantagens: Moved to Active Campaign from Infusionsoft (2 years ago now, before they changed their name) and we were very satisfied at that particular time that Active Campaign was the superior product. Good marketing and automation tools - which have also had a lot of investment and attention in the two years we've been using Active Campaign - as well as a solid CRM and lead/opportunity management dashboard. We have the Enterprise Grade subscription which gives us access to a dedicated account manager. This was really useful in the first year and we had an excellent account manager at that time.

Desvantagens: Active Campaign have really focused in recent years on the live / real time behaviour tools and giving users the ability to build extremely complex automations. For us though, we would prefer a bit more focus on improving the CRM and things that make contact and lead management easier - such as the ability to add follow up tasks from the (otherwise excellent) Gmail widget.

"Disorganized & Frustrating"

Comentários: Our overall experience was pretty negative, one of the more challenging and time wasteful business relationships we have had in quite some time.

Vantagens: Our account rep was quite helpful initially and our experience getting set up went fairly smoothly. After the inital set up our account rep pretty much disappeared but when we pressed her to become involved she did set up a call and was helpful.

Desvantagens: The company has some fairly significant problems related to intracompany communications between departments. The old adage the left hand has no idea what the right hand is doing fits Active Campaign perfectly based on our exeprience. About 6 months in we set up a call with our account rep whose analysis was that our account was doing very well from any analytics perspective with very high relative open rates and fairly low/acceptable spam reports, but the bery next day we received an email from a different person and department indicating that our spam complaints were too high and they suspended our service. It was an exptremely poor experience and given the spam numbers displayed on the Active Campaign admin panel made no sense at all. Qe also had a similar negative experience during the onboarding process with our account rep being totally out of the loop. The initial onboarding problems almost caused me to go in a different direction and looking back on it I wish I had folowed my gut instincts at that time, had I made the correct decision and chosen a different provider it would have saved us a lot of time that ended up being wasted.