ActiveCampaign

"Melhor Custo Benefício"

Comentários: São muitos recursos que eu ainda não consegui utilizar, é bom ter uma equipe para gerenciar pois dá para fazer bastante coisa.

Vantagens: Foi um achado a ActiveCampaign, pois depois de muita pesquisa encontrei uma ferramenta com custo menor, com alta entregabilidade. Acredito ser a melhor plataforma no mercado em relação ao Marketing Digital integrado com CRM.

Desvantagens: No aplicativo CRM não consigo acessar como administrador todos os negócios em desenvolvimento, apenas consigo ver os associados diretamente a mim.

"Avaliação ActiveCampaign"

Vantagens: Facilidade para criação de e-mail marketing

Desvantagens: Senti falta de mais integrações e relatórios estatísticos

"Boa ferramenta, suporte deixa a desejar."

Comentários: Ainda não tive muito tempo para dissecar todos menus e operações, mas a principio não achei de fácil uso e tive certa dificuldade de operacionalizar os funis

Vantagens: A entregabilidade dos emails é alta - o preço é relativamente bom comparado a outros.

Desvantagens: Montar os funis é complexo, e não tem tutoriais bons para aprender.

"This guys know how to do things the right way"

Comentários: Let me say it clearly: A-W-E-S-O-M-E Trust me, they are the "real deal".

Vantagens: Instead of boring the hell out of you making a long list of all the things I like about AC, I would resume them in just 3 "little" things I care of: - Reputation: They REALLY care about sender reputation. And, you know... an email that doesn´t get to my suscribers is like loosing money out of my pocket. So, I´me really happy the way they´re handling things on this department - Ease of use + functionalities: Most other services only offer one of them things. But I want them all. AC covers all my needs regarding this issues (and I´m a choosy guy, you know). - It´s scalable!: This is a biggy. As your businees grows, you´ll have a new set of needs when it comes to automation. AC scales as your business thrives so you don´t have to switch companies never again.

Desvantagens: I´m a Spanish user and would love a full Spanish translation (at the moment we hace a partial translation) for Spanish users.

"If I had to recommend a single email marketing and automation tool, it's AC"

Comentários: AC has helped my business and clients alike in being able to seamlessly create email marketing campaigns regularly. In addition, the automation features are helpful to be able to tag specific contacts, start/end automated email series, and so on. There are limitless possibilities, without a *need* to use every feature to make it worthwhile.

Vantagens: AC provides the best combination of possibilities (features), user experience (ease of use), and pricing (it's affordable!).

Desvantagens: There are situations when you may want a tool that is at the "enterprise" level (e.g., Salesforce) that may provide more options and span more actual product lines. I think it's very situational. But for specifically email marketing and marketing automation for small to mid-sized businesses, AC almost always is a more desirable fit than other platforms considered (e.g., more opportunity provided than MailChimp, all-around better than the terrible system that is ConstantContact, etc).