ActiveCampaign

Quem usa o ActiveCampaign?

O ActiveCampaign beneficia pequenas e médias empresas que desejam se conectar e se envolver com os clientes pelos canais de marketing.

Conheça o ActiveCampaign

O ActiveCampaign ajuda empresas de pequeno e médio porte a acelerar o crescimento, combinando o poder do marketing por e-mail, automação de marketing e automação de vendas/CRM. É possível criar processos automatizados de marketing e vendas que se adaptam para criar clientes mais felizes e leais.

Envie boletins, crie e-mails e mantenha contato com os clientes.

Automatize o marketing usando os dados do cliente.

O preço começa em US$ 9/mês, cobrados anualmente.

ActiveCampaign - Informação

ActiveCampaign

http://www.activecampaign.com

Fundada em 2003

ActiveCampaign - Preços

O ActiveCampaign não possui uma versão gratuita, mas oferece versão de teste grátis. Versão paga do ActiveCampaign a partir de US$ 15,00/mês.

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Preço inicial

US$ 15,00/mês

Versão gratuita

Não

Teste Grátis

Sim

Implantação

Nuvem, SaaS, web

Celular - iOS nativo

Celular - Android nativo

Formação

Pessoalmente

Ao vivo online

Webinars

Documentos

Assistência

Horário comercial

Online

Recursos do ActiveCampaign

Ferramentas de Automação de Marketing
Análise de dados/Rastreamento do ROI
CTAs personalizáveis
Campanhas gota a gota
Conteúdo dinâmico
Inteligência de vendas
Lead Scoring
Marketing de pesquisa
Marketing social
Páginas de início/formulários web
Rastreamento de visitantes do site
Segmentação
Testes A/B
Biblioteca de imagens
Campanhas gota a gota
Conformidade com CAN SPAM
Conteúdo dinâmico
E-mail otimizados para celulares
E-mails acionados por eventos
Editor de e-mail de WYSIWYG
Gerenciamento de listas
Gestão de assinantes
Gestão de modelos
Pesquisas do cliente
Páginas de início/formulários web
Relatórios e análise de dados
Respondedores automáticos
Testes A/B
Acesso para Celular
Armazenamento de documentos
Cotizações e propostas
Geração de leads
Gestão de tarefas
Gestão territorial
Integração da automação de marketing
Integração de bate-papo interno
Integração de redes sociais
Lead Scoring
Marketing por e-mail
Segmentação
Sistema de calendário ou lembretes

ActiveCampaign - Avaliações

Exibindo 5 de 669 avaliações

Geral
4,5/5
Praticidade
4,2/5
Atendimento ao cliente
4,4/5
Recursos
4,4/5
Relação qualidade/preço
4,5/5
Alexandre C.
Sócio Diretor
Pesquisa de mercado, 2-10 funcionários
Usou o software por: 6 a 12 meses
  • Classificação geral
    4/5
  • Praticidade
    2/5
  • Recursos e funcionalidades
    4/5
  • Atendimento ao cliente
    1/5
  • Relação qualidade/preço
    3/5
  • Probabilidade de recomendação
    5/10
  • Fonte da avaliação 
  • Avaliado em 01/06/2020

"Boa ferramenta, suporte deixa a desejar."

Comentários: Ainda não tive muito tempo para dissecar todos menus e operações, mas a principio não achei de fácil uso e tive certa dificuldade de operacionalizar os funis

Vantagens: A entregabilidade dos emails é alta - o preço é relativamente bom comparado a outros.

Desvantagens: Montar os funis é complexo, e não tem tutoriais bons para aprender.

  • Fonte da avaliação 
  • Avaliado em 01/06/2020
Néstor M.
Founder
Publicidade e marketing, Profissional autônomo
Usou o software por: Mais de dois anos
  • Classificação geral
    5/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    5/5
  • Atendimento ao cliente
    5/5
  • Relação qualidade/preço
    5/5
  • Probabilidade de recomendação
    10/10
  • Fonte da avaliação 
  • Avaliado em 06/09/2019

"This guys know how to do things the right way"

Comentários: Let me say it clearly: A-W-E-S-O-M-E Trust me, they are the "real deal".

Vantagens: Instead of boring the hell out of you making a long list of all the things I like about AC, I would resume them in just 3 "little" things I care of: - Reputation: They REALLY care about sender reputation. And, you know... an email that doesn´t get to my suscribers is like loosing money out of my pocket. So, I´me really happy the way they´re handling things on this department - Ease of use + functionalities: Most other services only offer one of them things. But I want them all. AC covers all my needs regarding this issues (and I´m a choosy guy, you know). - It´s scalable!: This is a biggy. As your businees grows, you´ll have a new set of needs when it comes to automation. AC scales as your business thrives so you don´t have to switch companies never again.

Desvantagens: I´m a Spanish user and would love a full Spanish translation (at the moment we hace a partial translation) for Spanish users.

  • Fonte da avaliação 
  • Avaliado em 06/09/2019
Brian S.
President
Publicidade e marketing, 2-10 funcionários
Usou o software por: Mais de um ano
  • Classificação geral
    5/5
  • Praticidade
    5/5
  • Recursos e funcionalidades
    5/5
  • Atendimento ao cliente
    5/5
  • Relação qualidade/preço
    5/5
  • Probabilidade de recomendação
    10/10
  • Fonte da avaliação 
  • Avaliado em 24/06/2020

"The right combination of power, flexibility, and price"

Comentários: I migrated to Active Campaign after being certified on a top-rated automation platform, and from a direct competitor that did not have an easy-to-use and elegant email editor.

Vantagens: The two features that make ActiveCampaign powerful for me are the ease and elegance of creating email templates and campaigns, and the robust automation features. I've been able to accomplish everything I need. The email build is superb. I've been able to integrate Active Campaign via Zapier to every other platform we use.

Desvantagens: The recent activity panel could be more compact and robust. The overall dashboard could be more informative for at-a-glance assessment of activity. I do wish it included landing page features. I do wish the saved elements could be edited in the email builder and that there was more of a true "style" system with reusable and editable master elements.

  • Fonte da avaliação 
  • Avaliado em 24/06/2020
Charles S.
General Manager
Hotelaria, 13-50 funcionários
Usou o software por: 6 a 12 meses
  • Classificação geral
    2/5
  • Praticidade
    1/5
  • Recursos e funcionalidades
    2/5
  • Atendimento ao cliente
    1/5
  • Relação qualidade/preço
    2/5
  • Probabilidade de recomendação
    0/10
  • Fonte da avaliação 
  • Avaliado em 02/11/2019

"Disorganized & Frustrating"

Comentários: Our overall experience was pretty negative, one of the more challenging and time wasteful business relationships we have had in quite some time.

Vantagens: Our account rep was quite helpful initially and our experience getting set up went fairly smoothly. After the inital set up our account rep pretty much disappeared but when we pressed her to become involved she did set up a call and was helpful.

Desvantagens: The company has some fairly significant problems related to intracompany communications between departments. The old adage the left hand has no idea what the right hand is doing fits Active Campaign perfectly based on our exeprience. About 6 months in we set up a call with our account rep whose analysis was that our account was doing very well from any analytics perspective with very high relative open rates and fairly low/acceptable spam reports, but the bery next day we received an email from a different person and department indicating that our spam complaints were too high and they suspended our service. It was an exptremely poor experience and given the spam numbers displayed on the Active Campaign admin panel made no sense at all. Qe also had a similar negative experience during the onboarding process with our account rep being totally out of the loop. The initial onboarding problems almost caused me to go in a different direction and looking back on it I wish I had folowed my gut instincts at that time, had I made the correct decision and chosen a different provider it would have saved us a lot of time that ended up being wasted.

  • Fonte da avaliação 
  • Avaliado em 02/11/2019
Ray F.
Marketing Manager
Publicidade e marketing, 13-50 funcionários
Usou o software por: Mais de dois anos
  • Classificação geral
    4/5
  • Praticidade
    4/5
  • Recursos e funcionalidades
    4/5
  • Atendimento ao cliente
    5/5
  • Relação qualidade/preço
    5/5
  • Probabilidade de recomendação
    8/10
  • Fonte da avaliação 
  • Avaliado em 30/06/2020

"Easy to Use, some bugginess"

Comentários: Overall, everything is very nice. The pricing is reasonable, and the additional features were unexpected as I was sort of grandfathered in to them.

Vantagens: This is a very legitimate mailchimp competitor, well-priced. The CRM functionality surprising, and there are really nice web insights (WordPress user here) that I could glean at-a-glance & give to my sales team via their plugin/javascript. They just recently added conversations (chatbot) automations, which were great to see. The chatbot was slick & never glitched out on me. It's not quite an Intercom replacement, but if you're not familiar with Intercom you'd be over the moon with this. The email automations are hands-down the best aspect of ActiveCampaign. The automations & workflows are visual-based & made it incredibly easy & user friendly for a once-newly-christened marketer unfamiliar with sequences. There's even a set of 'cookbooks' that are pre-built templates in case you were like me & didn't know where to start.

Desvantagens: The email builder is a tad clunky. My biggest gripe was when I would create a new link from a template, it would change the color to blue & the font to Arial. Sounds like it's not a big deal, but when you're constantly changing the colors & fonts, it adds to the amount of time you're making an email. It would be nice to be able to add an HTML element in the WYSIWYG editor, instead of bouncing in/out between that & the HTML editor. The CRM is nice, but the deals functionality is fairly light. Not the end of the world unless there's a lot of nuance from deal to deal (like in our industry).

  • Fonte da avaliação 
  • Avaliado em 30/06/2020