Connect With Software Buyers

Every month, more than 5 million business software buyers use Capterra. With a Pay Per Click listing, you'll reach relevant customers precisely when they are researching the kind of software you offer.

Choose the type of listing that makes sense for you: BASIC PPC
3x the exposure on the Gartner Digital Markets network
Membership in community of 35,000+ software companies
Visible to millions of software buyers every month
Detailed product profile—target market, features, screenshots, etc.
Personalized website review
Product reviews & ratings
Listing management portal
Premium placement in software directory
Multiple links to your website/landing page
Access to dedicated Account Manager
Campaign activity reporting & analytics
Free landing page optimized for lead gen (optional)

Already listed? Login to your portal to sign up!

Our PPC advertising program gives you maximum exposure on Capterra's software directories, driving qualified prospects to your website that are 3x more likely to convert into a lead than the industry average.

Trusted source of leads for over 3,500 software companies from around the world

Premium Placement

Showcase your software in the prime real estate at the very top of the directory, guaranteed to appear above all of your competitors with a basic listing.

Customizable Bids

Control your directory position and traffic volume with easily adjustable bids. Gain access to bid adjustments customized by directory and user geography.

Conversion Tracking

Free conversion tracking tool easily measures the success of your PPC campaign, allowing you to bid more effectively based on where those leads are coming from.

Personal Account Manager

Your very own Capterra Account Manager will assist with campaign optimization, landing page and website design, advice on lead tracking and measuring ROI, and so much more!

Questions? Call us at (703) 584-1700 or email us at [email protected]

Customer Testimonials

The lead quality from Capterra has been great. The leads go further down the funnel, they want to talk to us and learn if what they need is something we can provide. The numbers speak for themselves; if you can double your conversions, why wouldn't you?

Sam Avneri

I work with numerous vendors as part of my Demand Generation efforts. Gartner Digital Markets is by far one of the strongest. It’s clear they have an unparalleled search strategy to drive high quality, organic traffic to their sites.

Rachael Hoerauf
Oracle + NetSuite
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